
Meanwhile, Japan’s cultural capital, Kyoto, experiences dramatic downsizing.
Japanese cosmetics maker Love Cosme conducts an annual study of bust sizes in Japan, and once it’s tallied its data, it releases a listing of the most common size in each of Japan’s 47 prefectures. In the study’s most recent iteration, which involved 33,813 participants, the researchers found that busts have been growing in the vast majority of Japan’s geographic space, with a startling increase in mammary mass for one prefecture in particular.
First off, the data, collected between January and August of last year, showed a D-cup bust to be the most common, with that being the average size in 27 prefectures, including Tokyo, Hiroshima, and Nagano. Osaka and Kanagawa were among the four prefectures at the top of the scale with an E average, while Kyoto and Nara were among the six at the smallest end with B-cup busts. For the remaining 10 prefectures, such as Hokkaido and Aichi, C-cup breasts were the most common, and no prefecture came out of the survey with an A-cup bust representing the study participants.
The complete list of results is:
● B-cup: Fukui, Kyoto, Nara, Shiga, Oita, Saga
● C-cup: Aichi, Gifu, Hokkaido, Ibaragi, Ishikawa, Kumamoto, Mie, Miyagi, Tochigi, Yamanashi
● D-cup: Akita, Aomori, Ehime, Fukushima, Gunma, Hiroshima, Hyogo, Iwate, Kagawa, Kagoshima, Kochi, Miyazaki, Nagano, Nagasaki, Niigata, Okayama, Okinawa, Saitama, Shimane, Shizuoka, Tokushima, Tokyo, Tottori, Toyama, Wakayama, Yamagata, Yamaguchi
● E-cup: Chiba, Kanagawa, Fukuoka, Osaka
Comparing the most recent results to those from Love Cosme’s 2012 study (which involved 24,819 participants), seven prefectures saw their average sizes go down and 10 stayed the same, with Kyoto experiencing the largest reduction by going from an E in 2012 to a B in 2018, the only three-size drop. Previously D-cup Fukui, Nara, and Shizuoka all moved down two sizes, as did Gifu, shifting from E to C.
On the other hand, the bust size for 30 prefectures grew compared to the 2012 statistics. The largest gain occurred in Saitama, Tokyo’s neighbor to the north, which in 2012 was the only prefecture with an A-cup average. As of the most recent study, though, Saitama has grown to a D bust, the largest gain of any single prefecture (something Love Cosme credits to an increase in average hours of sleep per night for Saitama teen girls over the past few years).
Tokyo itself increased from C to D, and bust sizes in 10 prefectures (Aichi, Fukushima, Hiroshima, Ibaragi, Ishikawa, Mie, Niigata, Okayama, Oita, and Saga) remained the same, compared to 2012.
In closing, it’s worth keeping in mind that in both studies the data was collected by participants filling out a survey, and so the respondents representing each individual prefecture in the most recent survey may or may not be the same ones from 2012. As such, it’s possible that increases or decreases in bust sizes aren’t only being caused by health and diet factors, but also by population redistribution (such as, theoretically, an unusually large number of busty women moving out of Kyoto or into Saitama in the last few years). Because of that, it’s probably best to think of Love Cosme’s survey results as a temporary snapshot of Japan’s ever-changing upper-body topography.
Source: Love Cosme (1, 2) via Hachima Kiko
Top image: Pakutaso (edited by SoraNews24)
Insert images: Pakutaso (1, 2)



Japanese lingerie saleswoman gives Internet a lesson in what bust sizes look like in real life
New study ranks the most notorious Japanese train stations for perverts
Japan spending survey shows one region really likes to drink
Japanese study finds link between taking frequent baths and happiness, may not tell whole story
The Tokyo area welcomed more new foreign residents than Japanese ones last year
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Don’t judge this Kiki’s Delivery Service book by its cover, because it’s not actually a book!
Starbucks Japan teams up with Converse Tokyo for a new limited-edition collection in honour of Tanabata
One Piece docking at Round 1 amusement centers in both Japan and the USA
Studio Ghibli releases a musical diorama based on a touching anime scene from My Neighbour Totoro
The quest for Dragon Quest Yoshinoya figure sets: Worth taking for fans, tricky for scalpers[Pics]
Japanese overnight sightseeing train returns for summer with ramen stops and ocean views
KFC Japan creates spicy summer fried chicken chips together with Calbee
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Live-action Spirited Away stage play announces world tour with first-ever U.S. and Canadian dates
Tokyo has only two barley tea makers, and we visited one to see how mugicha is made
Pikachu brings electric style to brand-new Pokémon G-Shock watch featuring every stater trio
Blind Tokyo commuter explains the easiest place for him to stand while riding the train
Sleep at Hoshinoya Nara Prison, one of the most unique hotels in Japan
Japanese man’s gross conveyor belt sushi social media prank video gets him a 500,000-yen fine
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Online survey sheds light on prefectural personality rankings of Japanese people
Survey reveals most Japanese workers want to work from home at least twice per week