
Looking for a taste of home-away-from-home while back home.
Growing up in sunny southern California didn’t do much to condition me against the cold of a Japanese winter, so when there’s an opportunity to head back to my hometown at this time of year, I’m grateful for it. One downside to being in the Golden State instead of the Land of the Rising Sun, though, is the risk of missing out on Japan’s custom of eating ehomaki for Setsubun.
To recap, Setsubun, celebrated on February 3, was the final day of winter according to Japanese folklore. In order to secure prosperity for yourself and your family in the coming year, one of the rituals you’re supposed to engage in is eating an ehomaki, a huge, luxurious sushi roll.
In Japan, ehomaki can be easily found at specialty shops, supermarkets, and even convenience stores in the runup to Setsubun, so I’ve been able to perform the solemn duty of eating sushi in order to secure my household’s happiness with pretty solid regularity. Being in the U.S. for Setsubun this year, though, I was worried about what sorts of calamities might befall me in the year to come if I failed to observe the culinary custom, and so I went searching for ehomaki in America.
Thankfully, the Los Angeles area has a small chain of Japanese specialty grocery stores called Tokyo Central, which began under the name Marukai and is now affiliated with Don Quijote, the Japanese megastore that sells pretty much everything.
▼ Tokyo Central even follows Don Quijote’s hand-lettered-sign aesthetics, and you’ll see Donpen, the Don Quijote mascot character penguin, here and there throughout the store.
Similar to grocery stores in Japan, Tokyo Central has a large section for “delica,” or pre-prepared dishes. That includes rice bowls, bento, Japanese-style noodles, and even pasta and sandwiches. This being the U.S., though, the clientele at a Japanese food-oriented market is especially interested in sushi, so Tokyo Central’s delica corner all-stars are the packs of nigiri sushi and sushi rolls. Some of the rolls are Americanized standards like spicy tuna or crunch rolls, but they have more authentically Japanese varieties too.
When I stopped by, it was February 2, technically still one day before Setsubun, but there they were: ehomaki!
▼ 恵方巻 = ehomaki
For the uninitiated, they were also labeled as “lucky rolls,” but there was also an English-alphabet rendering of “eho maki,” making this not just a meal, but a mini language lesson too. Most importantly, the rolls were left uncut, since you’re supposed to grab the ehomaki with both hands while biting into it to properly perform the prosperity ritual.
There were also seafood ehomaki and an ehomaki “combo,” but in the end I opted for the standard ehomaki. At US$7.99, it felt like a pretty good deal, considering that there’s always been a premium for premade sushi in the U.S., even before the country’s currently rapidly rising consumer prices.
So what makes an ehomaki an ehomaki? There’s no set specification, but an ehomaki needs to be stuffed with both a large number and a large quantity of fillings, since the whole idea is that eating something hearty and luxurious on the last day of winter will set the tone for an entire year of bold happiness.
Tokyo Central’s ehomaki had nice big pieces of kanikama (imitation crab), tamagoyaki (egg), and cucumber, plus a lot of kampyo (stewed gourd).
When eating your ehomaki, it’s critical to do so while facing in the correct direction. The direction changes from year-to-year, but for this year it was east-northeast, so after checking the compass and lining up the sushi roll…
…it was time to dig in!
So how was this bite of Japanese culture taken in the U.S.? Honestly pretty good! One of the biggest differences foodies notice between eating sushi in Japan and overseas is the quality of the rice. Outside of Japan, sushi rice often has either too little vinegar or not enough, and the grains are often either dry and crumbly or mashed and mushed together. Tokyo Central’s ehomaki had none of those problems, though, with just the right flavor and consistency to the rice. The other ingredients were all high-quality too, on par with what you’d expect from a supermarket-bought sushi roll ehomaki with these fillings in Japan.
If I’m being picky, I could have gone for a bit more luxury in the fillings, maybe a nice thick slice of tuna for an extra burst of flavorful protein. All in all, though, this definitely did the job of providing an ehomaki experience in America, and it’s nice to know I didn’t miss my chance to get this year’s does of Setsubun sushi good luck.
Related: Tokyo Central location list
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
Follow Casey on Twitter as he continues to try to bring Japan and America together through food.
















Everyone in the office works together to make a “Dark Ehomaki Sushi Roll” for Setsubun
Lucky sushi rolls coming to Kansai Aeon stores again for “Summer Setsubun”
We try Yoshinoya’s take on Setsubun ehomaki lucky sushi rolls with mixed results
Tokyo to be treated with too many tantalizing ehomaki sushi rolls this Setsubun
Can you make a proper ehomaki lucky sushi roll with Daiso equipment?
Japan is so hungry for workers it used up its five-year visa quota in record time
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
The dream of riding Final Fantasy Chocobos is coming to Tokyo VR centers
Visiting Tokyo’s newest unmanned Self Cafe in Shibuya
Japanese bonsai trees made from paper stay beautiful without water or pruning
Pringles Chocolate, but with a Japanese twist, is the snack hack you should be trying right now
Studio Ghibli announces first new short anime film in 8 years, exclusive to Ghibli Park
Draw like a Studio Ghibli anime artist with exclusive watercolour set approved by Hayao Miyazaki
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Move aside, convenience store egg sando – there’s a better version of the iconic sandwich in Japan
Pikachu to cuddle with kimono-clad beauty on Tokyo street as part of flower art event
Pokémon hot spring footbath opening in Japan this spring
Injuries on stairs in Tokyo highlight an overlooked design flaw
Japan’s popular bead bonsai kit is as beautiful as it is gruelling to make
Studio Ghibli croquettes not to eat, but to keep your stuff in, going on sale in Japan[Photos]
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan now has a special desk for people who work at home with a pet cat[Photos]
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
These convenience stores really, really want you to buy their ehomaki Setsubun rolls
Dean & DeLuca now has fancy good luck sushi rolls to help Japan celebrate Setsubun【Photos】
Start saving room now – Japanese grocery store’s biggest sushi roll yet is coming for Setsubun
Celebrate the coming of spring by feasting on an enormous, $200 luxury Ehomaki roll!
Cost of uneaten ehomaki sushi rolls in 2022 estimated to be over one billion yen
Behold a 10,000-yen sushi roll covered in gold! 【Taste Test】
The greatest sushi roll in Japanese history is actually nine sushi rolls in one【Photos】
Pray for sound health for your beloved pets this Setsubun with special good luck sushi rolls just for them
$89 “Phantasmal Sushi Roll” fancies up life with Matsusaka beef and truffle salt 【Taste Test】
Japan’s crazy 6,000-calorie sushi roll includes a pizza as a topping
Which Japanese convenience store has the best lucky sushi roll? Unclear results show clear winner
Lucky Chinese dumpling sushi rolls coming in February
Sushiro celebrates a traditional Japanese holiday with this…sushi thing
We summon the Devil’s “sushi roll” in Tokyo because we need to eat this 6,000-calorie thing
Wish your loved ones great success this year with a slab of breaded beef in a sushi roll