
Visuals fit for samurai lords and high-rollers, prices OK for us peasants.
There are two things the Japanese restaurant chain Iccho is known for. The first is their beautiful architecture, with exteriors and interiors that look like a traditional samurai manor house.
But there’s an equally stunning beauty of a different kind when you open Iccho’s menu…
…and see the staggering number of food and drink options!
Estimates for the total number of items on Iccho’s menu are said to run between 700 and 800 items. And yet, even with all that variety, sometimes there’s still something new or seasonal being offered, which is the case right now with a special limited-time green tea dessert. Naturally, we had to try it, but not before taking a few moments to appreciate the elegant atmosphere and also eating a proper lunch.
We visited Iccho’s Sano Takahagi branch in Tochigi Prefecture, and on the way to our private room, we took a peek at the opulent inner garden, not only because of how pretty it looked, but also to help orientate ourselves in case we got up to use the bathroom later and had to navigate back to our table.
Despite the all-Japanese aesthetics, Iccho offers what’s called a “wa yo chu” menu in the Japanese restaurant biz, meaning they have Japanese, Western, and Chinese-style dishes.
But honestly, you’ll probably find yourself in the mood for Japanese food the second you cross the threshold of a restaurant that looks like this, so we opted for the Salmon-zukushi and Mini Udon Set, for 1,419 yen (US$9.15).
That’s right, though Iccho looks like the home of a samurai lord, its prices mean even those of us who aren’t so high on the feudal hierarchy/economic ladder can treat ourselves to a meal there.
The zukushi part of the Salmon-zukushi name is a term that’s used at sushi restaurants for when you get a bunch of different variations on a type of fish, and in this case we had standard nigiri-style salmon sushi, seared salmon, salmon with mayo, and even some stout circular gunkan-style chopped salmon sushi.
The accompanying chilled udon was broad and flat, unlike the round shape the wheat noodles are usually made into, and glistened invitingly before we dunked them into the bowl of dipping sauce.
Both the sushi and udon were excellent, and we felt especially classy enjoying them in the old-school atmosphere of the restaurant. Having cleaned our plates, we also were now comfortable declaring that we’d earned our dessert: The Matcha Warabi Mochi and Matcha Ice Cream Parfait (878 yen).
For this double-decadent green tea dessert, Iccho uses matcha sourced from Morihan, a Kyoto tea merchant that was founded all the way back in the seventh year of Japan’s Tenpo imperial era, or 1836 for those more accustomed to Western time-keeping traditions.
As you can probably tell from the intensity of its color, this is not a dessert where you just get a hint of matcha. This is a treat for serious matcha fans who enjoy the tea’s crisp bitterness, and between the ice cream, wiggly mochi, sweet red beans, and monaka wafer, there’s plenty of variety here too.
And really, we can’t think of a more fitting dessert to have at Iccho than something that can be described as “very Japanese with a lot of variety.”
Restaurant information
Iccho / いちょう
Address: Tochigi-ken, Sano-shi, Takahagi-cho 529-1
栃木県佐野市高萩町529-1
Open 11 a.m.-11 p.m (Sunday-Thursday), 11 a.m.-midnight (Friday-Saturday)
Website
Related: Iccho official website
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]













Kyoto tea merchant’s matcha parfait ice cream bars: The desserts we’ve been waiting 187 years for
Sakura and matcha from 150-year-old Kyoto tea merchant ice creams arrive at Baskin-Robbins Japan
188-year-old Kyoto tea merchant offers beautiful Hydrangea Parfait as nearby temple’s flowers bloom
Even Denny’s is awesome in Japan as diner chain rolls out new Kyoto Uji matcha green tea desserts
189-year old Kyoto tea merchant creates matcha pizzas
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Man with face covered in tattoos admits to repeatedly headbutting Tokyo store clerk【Video】
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Drawing a cop flipping over another cop while they fire guns? There’s a reference book for that!
Is Starbucks Japan’s new Valentine’s Day Frappuccino worthy of your love?
Which Japanese convenience store has the best steamed curry buns?【Taste test】
Starbucks Japan releases new Stanley bottles and exclusive drinkware at Reserve Roastery Tokyo
We try an unusual buffet of dishes made from wild game at a roadside stop in Chiba
Japan is so polite even its hanko stamps bow to show respect
New adults go wild at Seijinshiki Coming-of-Age ceremony in Kitakyushu, Japan 【Photos】
10 times to avoid traveling in Japan in 2026
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
We ate sushi made from Japan’s most expensive tuna ever【Taste test】
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Human washing machine pods coming to Japanese hotels【Photos】
Japanese tea house creates gold-leaf covered matcha green tea gelato dessert
Sakura and matcha combine forces in new desserts from Kyoto’s Itohkyuemon
Häagen-Dazs Japan’s Yuzu Green Tea Float — How to make the super-easy matcha summer dessert drink
Stunning Japanese restaurant is like eating in a samurai residence
Häagen-Dazs Matcha Salon: We dine on a full course of green tea treats at Tokyo pop-up restaurant
The Deep Matcha Matcha of Matcha-Cha, an awesome green tea sweets cafe in an unexpected place
Ikea holds a Matcha Fair in Japan for a limited time this spring
Perfect Japanese summer day: Chilled desserts served in a Kyoto manor house
What is Japan’s new “summer matcha” ice cream flavor from confectioner Morinaga?【Taste test】
Matcha Ofukumochi: One of Japan’s most deliciously direct desserts【Taste test】
Denny’s Japan puts matcha desserts, including pancakes and tiramisu, on its menu
Häagen-Dazs Japan opening Tokyo restaurant to serve special all-matcha course meal
The world’s most matcha-intense ice cream experience is waiting for you in Shizuoka
Kyoto Shinkansen sweets dessert hack – How to make the bullet train’s super-hard ice cream even better
Our matcha skeptic finds green tea dessert for people who don’t like green tea sweets【Taste test】
Matcha parfait ice cream bars: Kyoto tea store deconstructs parfaits, creates stunning new sweets
Leave a Reply