
The only Starbucks in the world to be powered by sweet potatoes.
Starbucks is famous for setting up branches with design features that pay homage to the traditions of the local community, but now there’s a branch that’ll outshine them all, because it’s a huge complex that’s being built in conjunction with a local Japanese brewery.
The new facility sees Starbucks teaming up with Kirishima Shuzo in Miyakonojo City, Miyazaki Prefecture, on the island of Kyushu. This region is famous for both sweet potatoes and shochu, a distilled spirit that’s commonly made with the starchy vegetable, and Kirishima Shuzo has been producing shochu in the area since 1916.
Both Starbucks and Kirishima Shuzo share “common goals of bringing positive changes to society by cherishing people, the planet, and the community”, and the brewery already has a proven track record of following through on its promises, most notably by generating biogas and electricity from shochu lees and potato scraps produced during the brewing process.
▼ Kirishima Shuzo also opened a facility called “Potato Terrace”, where seedlings are grown to combat diseases that previously reduced yield for local farmers.
/
— 霧島酒造【公式】 (@kirishimashuzo) November 24, 2023
芋焼酎に欠かせないさつまいもの成長を追う!#霧島酒造さつまいも日記✏️
\
🌱10月〜12月🌱
今年9月に稼働した霧島酒造の新施設 #イモテラス ☀️
ここで大切に育てた健全なさつまいもの親苗を、いよいよ生産農家さんのもとへお届けします!
元気なさつまいもがたくさん育ちますように😌 pic.twitter.com/hmoK6lIisK
The new venture between Starbucks and Kirishima Shuzo aims to use this sweet potato power to entirely run their joint facility, making it the only Starbucks in the world to be run by sweet potatoes. That’s not the only environmentally friendly initiative planned for the site, as it will use thermal discharge from the distillation process for heating in winter, and increase steps towards self sufficiency by using food waste to fertilise the crops for coffee and shochu production.
The complex will be located on a site overlooking Mt Kirishima and the Okimizu River, and will house a Starbucks store with a drive-thru, a store managed by Kirishima Shuzo, and a botanical garden which will be visible from both stores, to give customers a sense of being one with nature, whether they’re shopping or relaxing with a coffee.
Starbucks is developing the design and construction of this store under the “Greener Stores Framework”, an international certification jointly formulated by the chain and the World Wildlife Fund (WWF) that reduces waste, water use, and CO2 emissions.
This is the first time for both companies to work together from the initial concept stages of a build, and construction of the facility is set to start in autumn this year, with the grand opening scheduled for spring 2026.
▼ The new facility will be located next door to the local Kirishima Shuzo headquarters.
▼ While the site today is a patch of grass behind this fence, it will be totally transformed in a couple of years’ time.
Both Starbucks and Kirishima Shuzo say they look forward to “adding colour to the daily lives of customers” with this new facility, and they aim to collaborate on crossover promotions to showcase the “charms” of each company in future.
Source, images: Press release
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!


Exquisite Fist of the North Star shochu set on sale for limited time
New Ume Sake Japanese Kit Kat features the flavour of traditional plum wine…with a twist
We drown and freeze our troubles at the same time with alcoholic shochu shaved ice
Is Starbucks Japan’s new autumn Frappuccino better than the Tully’s Coffee tea shake?
Starbucks Japan vs. Tully’s Coffee: Which limited-edition autumn drink is better?
Japan’s foreign tourist numbers projected to fall for first time in years in 2026
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Retired sumo champion swaps loincloth for a baker’s apron and their bread wows us 【Taste Test】
Yoshinoya adds first-ever chain-wide ramen with new beef and pork-broth noodle hot pot meals
Mister Donut and Godiva continue their sweet sweets relationship with new treats on sale now in Japan
Daiso unveils new official mascot, Daizo the elephant
Shohei Otomo brings the gritty side of Japan to vivid life with a mere ballpoint pen
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
We followed Tokyo’s mystery walking map and ended up creating our own bar-hopping adventure
New adults go wild at Seijinshiki Coming-of-Age ceremony in Kitakyushu, Japan 【Photos】
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
10 times to avoid traveling in Japan in 2026
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
What’s inside Starbucks Japan’s fukubukuro lucky bag for 2026?
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Autumn arrives at Starbucks Japan with two new seasonal drinks
Pumpkin Spice Latte returns to Starbucks Japan with a new Frappuccino for autumn
Starbucks Japan teams up with Japanese bag brand Porter for stylish, sophisticated collection
Starbucks releases a Butter Frappuccino in Japan
Starbucks teams up with the oldest of Japan’s Six Ancient Kilns to create a Bizen ware coffee mug
Japan’s northernmost brewery on the mainland is…a temple?!?
Starbucks unveils new Halloween Frappuccino in Japan
Class is in session with Starbucks’ new college sweet potato Frappuccino【Taste test】
Starbucks new CRISPY Japanese sweet potato Frappuccinos have us ready to fall in autumn love
Starbucks Japan’s first whole Christmas Cakes: Not available in stores, should be in your stomach
New Frappuccino from Starbucks Japan comes filled with sweet potato fries 【Taste Test】
We test the limits of a Starbucks customisation with Japan’s new Osatsu Butter Frappuccino
Does Starbucks Japan’s new Halloween Frappuccino taste as good as it looks?
We get a taste of Starbucks Japan’s new coffees and sweets, including one that’s here to stay
Starbucks Japan releases a new hojicha mousse latte for autumn
Starbucks Japan adds cult drink to its permanent coffee menu due to popular demand
Leave a Reply