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【TGS 2012】 Sega Invades Tokyo Game Show with Monster Bag, Dominates Show

“Swaaaaag!”

Although it’s often easy to forget, what with all those games to be played and women in skimpy costumes to pretend not to be staring at, Tokyo Game Show, like every other trade show of its kind, is really all about one thing for the companies attending- advertising and self-promotion.

So when the games have been played, the doors have been closed and the booth girls are just lifeless still images on an otaku’s hard-disk, what remains? Why, of course, the freebies! The swag that seems like an amazing idea until you ride the train home with it and realise that, outside of the event setting with every other guy carrying the same junk, you look faintly ridiculous.

And TGS had it by the bucket-load.

But Sega, the house that built Sonic the Hedgehog and dozens of other gaming greats, pulled out all the stops this year, and, proving that size really does matter, absolutely dominated the show. Read More

Man Offers to Cover His Body in Advertisements, Rides Japan’s Busiest Train All Day

Would you buy a product that was advertised on a man’s crotch?

A few companies in Japan think you would.  Currently on Yahoo Japan’s auction site, a man is offering to ride the Yamanote line, one of Japan’s busiest train routes, decked out in advertisements for an entire day.  His unique service has already received 20 bids.

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Japanese Clothing Ad Gives Us a Glimpse at the Real Japan

People often ask me why I moved to Japan and I say “to be with people like me – with blonde hair and blue eyes.”  Japan is a homogenous country to be sure, but a recent advertisement from clothing chain COMME ÇA ISM boldly challenges this mistaken stereotype that Japan is full of Japanese people.

It’s actually full of white people!

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Free Underwear! Innovative Business Set to Give Away Up to 7 Pairs a Month

I have to admit, I’m the kind of guy who clings to his underwear until it’s little more than two threads attached to a stretched out, useless elastic band. Guys tend to be creatures of habit and would rather put up with worn down shorts than go to the store to buy new ones.

Freepan (short for Free Pants) is a totally new patented service prepared to send up to seven free pairs of underpants every month – with free delivery!

Catch? Yes, there are a couple catches but not as bad as you might imagine.

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