There’s something about Bubi: Japan can’t get enough of water bottles that collapse to a third of their size

Since being released in April 2013 in Japan, the American-produced Bubi brand of foldable water bottles had become a hit with the public. Despite it not being the first collapsible bottle on the market, as well as it being considerably more expensive, and while it isn’t even the dog days of summer in Japan, online shoppers here have been scooping up Bubis faster than they can be made.

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