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Now you can boost your chance of passing an exam by calling for a Kit Kat cab in Japan.

Nestlé Japan has done a sterling job of marketing Kit Kats for the domestic market by playing up the phrase “kitto katsu”, which sounds like “Kit Kat” and also translates to “sure to succeed”. As a result, the chocolate wafer bars have become popular good luck items, given as gifts and consumed by hardworking students hoping to pass their exams.

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Now, with the January to March exam season almost upon us, Nestlé Japan has teamed up with the Nishitetsu taxi company in Fukuoka Prefecture, Kyushu, to provide a lucky cab service for locals in the area. Called the “Juken ni Kit Kat” model, or the “Sure to Succeed in the Exam” model, the eye-catching cars will come in two varieties.

▼ Two yellow Kit Kat cabs will be available in Fukuoka City, with three in Kurume City.

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▼ Two black taxis will be on the roads in Kurume City.

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As an added bonus, the first 2,000 people in each city to catch one of the specially marked taxis will receive a free “exam message” box of mini Kit Kats. Passengers will have to mention to the driver that they’re studying in order to receive one of the free packs.

▼ The Kit Kat logo will appear on the cab bonnets surrounded by sakura, a symbol of the new school year in Japan.

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Before their inaugural run, the vehicles were blessed by a shinto priest in a special ceremony at Kōra Grand Shrine which included prayers for success in examinations.

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Those looking to catch a lucky break in a specially wrapped taxi can book one by advance phone reservation during the promotional period from 16 January to 8 March. Phone bookings aren’t necessarily required, however, as the company says you’ll be given a dose of extra luck if you happen to hail down one of these by chance on the street!

Source: Nishitetsu
Top Image: Nishitetsu
Insert Images: Nestlé Japan, Nishitetsu