Now you can boost your chance of passing an exam by calling for a Kit Kat cab in Japan.
Nestlé Japan has done a sterling job of marketing Kit Kats for the domestic market by playing up the phrase “kitto katsu”, which sounds like “Kit Kat” and also translates to “sure to succeed”. As a result, the chocolate wafer bars have become popular good luck items, given as gifts and consumed by hardworking students hoping to pass their exams.
Now, with the January to March exam season almost upon us, Nestlé Japan has teamed up with the Nishitetsu taxi company in Fukuoka Prefecture, Kyushu, to provide a lucky cab service for locals in the area. Called the “Juken ni Kit Kat” model, or the “Sure to Succeed in the Exam” model, the eye-catching cars will come in two varieties.
▼ Two yellow Kit Kat cabs will be available in Fukuoka City, with three in Kurume City.
▼ Two black taxis will be on the roads in Kurume City.
As an added bonus, the first 2,000 people in each city to catch one of the specially marked taxis will receive a free “exam message” box of mini Kit Kats. Passengers will have to mention to the driver that they’re studying in order to receive one of the free packs.
▼ The Kit Kat logo will appear on the cab bonnets surrounded by sakura, a symbol of the new school year in Japan.
Before their inaugural run, the vehicles were blessed by a shinto priest in a special ceremony at Kōra Grand Shrine which included prayers for success in examinations.
Those looking to catch a lucky break in a specially wrapped taxi can book one by advance phone reservation during the promotional period from 16 January to 8 March. Phone bookings aren’t necessarily required, however, as the company says you’ll be given a dose of extra luck if you happen to hail down one of these by chance on the street!
Source: Nishitetsu
Top Image: Nishitetsu
Insert Images: Nestlé Japan, Nishitetsu
High-Speed Chocolate: A Look at the New Shinkansen Kit Kat and Other Cool Japanese Kit Kat Packages
New Japanese KitKats come in sakura flavour, with poetic symbolism for success
Japan has new sake Kit Kats produced by a 393-year-old Hyogo sake brewer
Create your own personalised Japanese Kit Kats with new vending machine in Kyoto
Taste-testing Japan’s extra-expensive handmade Kit Kat Moleson line
Dorayaki from 89-year-old Japanese confectionery shop is one of the best sweets hidden in Tokyo
This Mother’s Day, why not give the gift of a single, really expensive, never-picked mango?
What are the worst things about living in the Japanese countryside?[Survey]
Tokyo Station’s perfect breakfast spot might just be this izakaya Japanese-style pub
Foreigners in Japan sound off on the top four quirks of the Japanese job-hunting system
What’s up with the “mosquito buzz” noise at Shibuya Station?
The 10 best day trips from downtown Tokyo【Survey】
Yokohama restaurant serves fried axolotl, along with giant isopod, camel, and crocodile
Seiji and the spirit of Yngwie Malmsteen barely interview Andrew W.K.【Video】
Yoshinoya invites you to give the gift of beef bowls this Mother’s Day
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
Brand-new Square Enix Cafe to open in Tokyo…and in Los Angeles too!
Japanese convenience store gives away free ice cream with creative ad at Shinjuku Station
Japan is so hungry for workers it used up its five-year visa quota in record time
Tsujihan sushi bowl restaurant goes viral with foreign tourists, but is it worth the hype?
Hello Kitty is now a transforming truck robot[Photos]
7-Eleven Japan’s cooked-in-store takoyaki is here! How does it fare against the street food king?
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Injuries on stairs in Tokyo highlight an overlooked design flaw
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japanese KitKat Bears debut exclusively in Japan, but are they any good?
New sakura Kit Kat range celebrates cherry blossom season in Japan
We try the world’s first hot ruby chocolate drink at Japanese Kit Kat Chocolatory 【Taste Test】
Nestlé Japan releases new Rose Kit Kats for Mother’s Day 【Taste Test】
The surprising truth about the new Tokyo Cacao Japanese KitKat
Japanese Kit Kats get a cherry blossom boost with Sakura and Roasted Soy Beans【Taste Test】