Japan loves its popular trends. They will grab a hold of something that is gathering steam and spread it all over the country. This is especially true in TV. Millions of viewers tune into variety programs to see the current comedy darlings and their catch phrase over and over again. Generally these phrases are popular for a while until the next “funny” punch line takes over. You have to milk your 15 minutes of fame for as long as you can! Just ask Kojima Yoshio or Tanoshingo.
One prefecture is using these popular phrases in a more noble way…to get drivers to pay attention to traffic safety signs! If you ignore these signs it’s dame yo~ dame dame!