If there’s one unwritten, universal rule of the Internet (other than Rule 34), it’s that you can’t purposefully make something “go viral.” As you read this, there is almost certainly a team of marketing people in a boardroom somewhere trying to figure out a way to leverage that crazy “Shibe Doge” into an ad campaign that will almost certainly never succeed.
But one former Microsoft employee apparently thinks she can buck the trend with her new invention, the “Donut Selfie.”

Starbucks Japan releases new drinkware and goods for Valentine’s Day
Majority of Japanese women in survey regret marrying their husband, but that’s only half the story
The Yellow Lucky Bag from Village Vanguard is so bad it may damage Japan-US relations
Japan’s kid-friendly ski program is now selling Pikachu snowboards for a limited time only
Massive manga collaboration bringing 100 years of Shueisha manga to Uniqlo T-shirts【Photos】
Licca-chan gets the royal treatment in this gorgeous Doll Festival set
The secret of Starbucks Japan’s Chocolate Chunk Cookie: It’s not made by Starbucks!
Japanese thug wear from Birth Japan perfect for those breaking bad next year
We try an unusual buffet of dishes made from wild game at a roadside stop in Chiba
How to ride Japan’s awesome Pokémon Sandshrew Train【Photos】
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
Totoro cream puffs and Catbus cookies are finally available in downtown Tokyo
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
10 times to avoid traveling in Japan in 2026
What’s inside Starbucks Japan’s fukubukuro lucky bag for 2026?
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Licca-chan gets the royal treatment in this gorgeous Doll Festival set
The secret of Starbucks Japan’s Chocolate Chunk Cookie: It’s not made by Starbucks!
Japanese thug wear from Birth Japan perfect for those breaking bad next year
We try an unusual buffet of dishes made from wild game at a roadside stop in Chiba
How to ride Japan’s awesome Pokémon Sandshrew Train【Photos】
Say hello to Japan’s new stationmaster cat!【Video】
Discover some of the best snacks in Atami, a wonderland of Japanese street food
Our writer of Korean descent weighs in on using Korean names in Japan
Starbucks Japan releases new sakura drink for cherry blossom season 2025
New KitKat pizzas are coming to Pizza Hut Japan
Immersive ukiyoe exhibition in Osaka adds some scented flair
Visiting the top sakura site in Kanto…without any planning