The collapse of McDonald’s Japan continued as the company recorded declining year-over-year sales for the 12th consecutive month at the end of March. The situation is dismal, as whatever the company does seems to end in failure.
Its 100-yen menu (about one US dollar) and free giveaways no longer impress customers who have grown accustomed to deflationary pricing. Its “Food in 60 seconds or next burger free” campaign, which the company initiated in January as a measure to help revive fortunes, also failed to deliver. And there doesn’t appear to be any light at the end of the tunnel. Its most recent venture, free gum and other “unique”gifts to purchasers of breakfast sets, has been roundly criticized on the Internet as being a “hackneyed idea.”
Read More
Berserk T-shirts coming to Uniqlo for launch of new Manga Curation line【Photos】
Japan reaches its lowest-ever ranking on Education First’s 2024 English Proficiency Index
Kura Sushi adds new cake party train to conveyor belts at select restaurants
Ghibli’s Princess Mononoke teams up with Foxfire for outdoor apparel collaboration【Photos】
Awesome Zelda cosplayer gets help from Smash Bros. creator Sakurai to solve costume problem【Vid】
Children’s slippers stolen in night at Japanese preschool, police identify weasel who did it【Vid】
Don’t miss the swords-on-fire performances and more at Asakusa Samuraive Show this week
Domino’s Japan has all-you-can-eat pizza isn’t an Internet rumor, but it is hard to find
At this Kyoto shrine, be careful what you wish for—and how—, because you just might get it
An extremely simple trick to spice up plain rice for a refreshing, citrusy summer treat
One of Japan’s most beautiful hot spring towns announces new limits on number of day trippers
Japanese job-quitting service contacted by other job-quitting service because employee wants to quit
After cancelling Halloween, Tokyo’s Shibuya neighborhood cancels New Year’s Eve too
Mario Kart Happy Meal toys arrive at McDonald’s Japan, and SoraNews24 has the whole set!【Photos】
Tokyo park’s sea of clouds, nighttime illumination, and cosplay days make now perfect time to visit
Beautiful Japanese garden green tea crepes waiting in Tokyo’s historical Asakusa neighborhood
Samurai ritual suicide contest cancelled by organizer in west Japan
American jackass tourist arrested after carving name into gate at Tokyo’s Meiji Shrine【Video】
Flying dango: Unique tourist site where Japanese sweets are flown to you over a gorge
Nintendo’s controller capsule toys are so cool, even the machine you buy them from is awesome【Pics】
Tokyo Disneyland loses top-attendance crown for Japanese theme parks for second year in a row
Ghibli Park debuts first winter illumination display with Howl’s Moving Castle theme
Pringles releases a limited-edition sweet flavour in Japan
What’s the deal with akebi, the perfectly purple, alien-like fruit that’s in season now in Japan?
Sanrio and magical girl anime PreCure join forces for new merch line【Photos】
McDonald’s new Happy Meals offer up cute and practical Sanrio lifestyle goods
Foreign tourists on Shinkansen bullet train break suitcase etiquette, angering local passengers
[Deleted] Article written for April Fool’s Day 2018
Japanese government to make first change to romanization spelling rules since the 1950s
Foreigner’s request for help in Tokyo makes us sad for the state of society
Ghibli founders Toshio Suzuki and Hayao Miyazaki contribute to Japanese whisky Totoro label design
Japanese convenience store Family Mart announces abolishment of eat-in spaces
Princesses, fruits, and blacksmiths: Study reveals the 30 most unusual family names in Japan
Life-size vibrating Legend of Zelda Master Sword for sale from Nintendo【Photos】
Studio Ghibli releases free-download board game — Here’s how to play it without reading Japanese
Children’s slippers stolen in night at Japanese preschool, police identify weasel who did it【Vid】
Don’t miss the swords-on-fire performances and more at Asakusa Samuraive Show this week
Domino’s Japan has all-you-can-eat pizza isn’t an Internet rumor, but it is hard to find
At this Kyoto shrine, be careful what you wish for—and how—, because you just might get it
An extremely simple trick to spice up plain rice for a refreshing, citrusy summer treat
Oh Boy, That’s Pretty Racist (Part Two): Japanese woman explains why Taiwanese girls suck
Live-action Spirited Away stage play is finally available for on-demand streaming
Japan’s new frozen sushi DIY kit – Great foodie fun, or cold-hearted abomination?【Taste test】
A diner’s guide to oden: Japan’s weird-looking, super-popular winter dish
Nintendo’s new Zelda game has a female version of Link named Linkle 【Video】
One of Japan’s most beautiful hot spring towns announces new limits on number of day trippers
Mario Kart Happy Meal toys arrive at McDonald’s Japan, and SoraNews24 has the whole set!【Photos】
Stay dry with Japan’s top 10 indoor attractions for rainy days, as voted by tourists
