gimmick

Japanese KitKats up the frisson of excitement with their limited, premium “Blindfold Chocolatory” line

KitKat’s Chocolatory has teamed up with a professional illustrator to make these premium KitKats fun, fanciful and excitingly mysterious.

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Cans full of smoggy “Beijing Air” for sale online, come with warning: choking hazard 【Video】

“Recommended for those who want to get sick.”

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KFC India releases box of chicken that lets you charge your smartphone while you eat 【Video】

They’re calling it the “Watt A Box,” but we think just “Watt???” will suffice.

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