magical girls (Page 2)

Anime-style magical girl video series promotes good subway manners…in Los Angeles?!?【Videos】

The City of Angels gets a new guardian of manners with the bilingual Japanese/English Super Kind series.

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Watching anime as homework sounds like an otaku dream come true.

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Will anime contest for little kids end with magical girls visiting the home of a middle-aged guy?

Anime observers are cocking an eyebrow at prize in latest PreCure promotional event.

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Surprisingly, Sailor Moon wasn’t even close to the top pick.

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Psychological thriller from Spain, Magical Girl, finally released in Japan

What lengths would you go to get your hands on the perfect cosplay outfit?

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Sparkles! Hearts!! Personal loans? Okinawan bank’s approach to advertising is a little different

With the greater acceptance among adults that animation has in Japan, it’s not unusual to see anime characters pop up in advertisements and other endorsements. Usually, though, there’s at least some sort of connection linking the message and the characters, though, either in tone, back story, or demographic appeal.

For instance, convenience stores get a lot of young customers who’d rather be spending their time watching anime than cooking, so a tie-up with Attack on Titan makes sense. Likewise, hanging in my local train station is a public safety poster from the Kanagawa Prefectural Police asking citizens to be on the lookout and report crimes, which also feature the giant law enforcement robot from Patlabor.

So the fact that two anime-style magical girls have been created for a series of TV ads isn’t so surprising. What is weird, though, is the product they’re pushing: bank loans.

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