PreCure
Six magical girls from the fifth arc of the anime franchise pair off with Sanrio partners.
Cures Wonderful, Nyammy, and more characters from the hit series are headed to McDonald’s Japan in two batches of toys.
Magical woman Cures get special food, drinks, and exclusive merch for fans who grew up with the series.
Adult PreCure’23 Power of Hope could be the for-grown-ups version of the magical girl anime that veteran fans have been waiting for.
Just because you’re not a girl anymore doesn’t mean you have to leave the magical girl adventures behind.
The PreCure franchise celebrates its 20th anniversary while looking ahead to its newest arc.
Professional tennis player set to be the newest heroine in Japan’s biggest girls’ comic magazine.
Cash in the mail to pay for kids’ Christmas gifts supposedly comes from Demon Slayer and PreCure stars.
These Bandai band-aids come with an app that lets Super Sentai or PreCure characters wish away the pain. Aww!
Hugtto! PreCure’s final episode has aired, and only truly draws to a close after we see the protagonist as an adult screaming in labor pain.
The future looks bright for this budding artist, who made over 50 of the core PreCure cast out of acrylic beads.
Dialogue in new Nintendo Switch video game is just fine for little kids, but “a form of harassment” for older fans.
The latest movie from Toei Animation’s PreCure series showcases every single magical heroine from the series’ 14-year run. Let’s get dancing!
Pretty Cure is here to cure monotony in lingerie design with bra and pantie sets for Cure Black and Cure White.
Pretty Cure encourages boys who feel like it to wear dresses and be princesses, hotel apologizes for not being progressive enough.



















New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Universal Studios Japan is giving Frieren anime fans the chance to make unforgettable memories.
7-Eleven Japan has a new Creamy Iced Cafe Latte that’s a hit on social media
7-Eleven Japan releases new “mix-and-drink” matcha latte… that comes with a risk of choking
7-Eleven’s new green tea rice ball and sweets are only available in Japan’s top tea-growing area
Japan now has “edible cat fur” for people who really love felines
Sanrio Hotel Floria isn’t actually a hotel, but it’s still a must visit for fans traveling in Tokyo
Two of Kyoto’s famous temples tackle streetside trash with solar-powered trash cans
7-Eleven Japan joins the craze for Korean Gamja Cheese Balls
Starbucks Japan releases special limited-edition summer drinks… at only 30 stores
East Japan Railway announces plans to abolish magnetic-strip tickets
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
Japan’s cheap beef bowl chain goes upscale with Matsuya Premium, but is it worth the higher price?
Family Mart commits “reverse fraud” in new Giant All-Star Festival, and we couldn’t be happier
New Tokyo sweets shop offers 648 different mochi ice cream dumpling combinations
Shakey’s Japan creates matcha mochi, Kyoto fish, and Kansai Chili Con Carne pizzas
Anne Hathaway creates PR frenzy in Japan after mentioning Tottori in Devil Wears Prada interview
Kanji ice cream becomes a sell-out hit in Japan
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japanese convenience store shows us how to dress for the rainy season
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan now has “edible cat fur” for people who really love felines
Sanrio Hotel Floria isn’t actually a hotel, but it’s still a must visit for fans traveling in Tokyo
Two of Kyoto’s famous temples tackle streetside trash with solar-powered trash cans
7-Eleven Japan joins the craze for Korean Gamja Cheese Balls
Starbucks Japan releases special limited-edition summer drinks… at only 30 stores
Super Mario Galaxy Happy Meal toys now available at McDonald’s Japan
Pachinko machines get new life and become big hit in Japanese assisted care facility
Lawson transforms convenience store food with massive katsu burger and an insane curry bread
East Japan Railway announces plans to abolish magnetic-strip tickets
Shakey’s Japan creates matcha mochi, Kyoto fish, and Kansai Chili Con Carne pizzas
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
Japan’s cheap beef bowl chain goes upscale with Matsuya Premium, but is it worth the higher price?
Luxury houseplant fraud leads to arrest of Takamatsu man
Anne Hathaway creates PR frenzy in Japan after mentioning Tottori in Devil Wears Prada interview