magical girls

4-year old wows Twitter with perfect pixel portrayals of Pretty Cure anime magical girls

The future looks bright for this budding artist, who made over 50 of the core PreCure cast out of acrylic beads.

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Adult PreCure fans learn anime game for little girls can be emotionally devastating for grown-ups

Dialogue in new Nintendo Switch video game is just fine for little kids, but “a form of harassment” for older fans.

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Miss Universe Japan debuts Sailor Moon ninja transformation dress as national costume for 2018

Yuumi Kato thrills audience at pre-broadcast event by transforming from sexy ninja to magical warrior Sailor Moon in seconds.

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Video highlights some of the disturbing Pretty Cure live show bloopers

Given the massive number of live shows this franchise has put on, it’s no surprise they don’t always go off without a hitch.

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Pretty Cure’s latest movie clip stars 55 sparkly magical girls from the anime franchise【Video】

The latest movie from Toei Animation’s PreCure series showcases every single magical heroine from the series’ 14-year run. Let’s get dancing!

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Pretty Cure is here to cure monotony in lingerie design with bra and pantie sets for Cure Black and Cure White.

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Popular anime declares “Boys can be princesses too,” prompts apology from Japanese resort hotel

Pretty Cure encourages boys who feel like it to wear dresses and be princesses, hotel apologizes for not being progressive enough.

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Pretty Cure fan reveals cost of purchasing every DVD and CD of the anime series, and it’s a lot

Which do you think costs more, the most expensive taco in the world or the entire video and musical anthology of magical girl anime franchise Pretty Cure?

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Amazing anime-style artist mom transforms daughter’s character designs into gorgeous illustration

When Mom is a professional-level illustrator, mother/daughter art projects can be truly incredible.

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Otaku mom starts diabolical plan to traumatize daughter with evil anime plushie years later【Pics】

Sure, that stuffed animal may look cute, but if you’ve seen anime Puella Magi Madoka Magica, you know this is the start of a dangerous relationship.

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The five laws of anime magical girl series

SoraNews24’s Seiji compiles a list of five things you’ll need to do if you want to be a heroine in the grand tradition of Sailor Moon and her ilk.

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Anime-style magical girl video series promotes good subway manners…in Los Angeles?!?【Videos】

The City of Angels gets a new guardian of manners with the bilingual Japanese/English Super Kind series.

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Watching anime as homework sounds like an otaku dream come true.

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Will anime contest for little kids end with magical girls visiting the home of a middle-aged guy?

Anime observers are cocking an eyebrow at prize in latest PreCure promotional event.

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The 20 best anime magical girls, as chosen by 10,000 Japanese fans

Surprisingly, Sailor Moon wasn’t even close to the top pick.

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Psychological thriller from Spain, Magical Girl, finally released in Japan

What lengths would you go to get your hands on the perfect cosplay outfit?

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Sparkles! Hearts!! Personal loans? Okinawan bank’s approach to advertising is a little different

With the greater acceptance among adults that animation has in Japan, it’s not unusual to see anime characters pop up in advertisements and other endorsements. Usually, though, there’s at least some sort of connection linking the message and the characters, though, either in tone, back story, or demographic appeal.

For instance, convenience stores get a lot of young customers who’d rather be spending their time watching anime than cooking, so a tie-up with Attack on Titan makes sense. Likewise, hanging in my local train station is a public safety poster from the Kanagawa Prefectural Police asking citizens to be on the lookout and report crimes, which also feature the giant law enforcement robot from Patlabor.

So the fact that two anime-style magical girls have been created for a series of TV ads isn’t so surprising. What is weird, though, is the product they’re pushing: bank loans.

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