Modern Art Flavor

Why did the crazy-expensive version of Japan’s super-cheap corn snack sell out? We ask the artist

For the price of the 100,000-yen modern art Umaibo you could get over 6,600 of the regular puffed corn snacks, and whether its buyers will display or eat their new snacks remains to be seen.

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Japanese puffed corn snack to be sold for 110,000 yen as work of art

Nearly identical Umaibo snacks cost 15 yen each.

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