A few years ago, a temple called Ryohoji in Tokyo’s Hachioji district started to use moe girls – cute-sexy adolescent anime characters – to promote the temple. They put up a new sign at the entrance with moe girls explaining the temple grounds. The temple has become a minor tourist destination for pilgrimaging otaku, and is commonly known as moe-dera (“moe temple”).
Until the moe temple came along, people interested in both Buddhist iconography and youthful cartoon girls had to enjoy their two hobbies separately. But now, the clever people at Ryohoji have come up with this official moe figure of Benzaiten. Maybe they thought the goddess needed a little anime improvement…