otome
Lotte’s gum brands become samurai warriors from the Shinsengumi and fight to protect a tooth that claims to be a high school girl.
Lotte’s new advertising campaign for its range of gum products takes inspiration from ikemen “cool guys” often featured in anime and otome dating sim games. The company has released their new “Gum Boyfriend” advert debuting five guys, each with their own different personalities and quirks corresponding to one of Lotte’s brands of refreshing gum. But which chewy bad boy is your favorite?
A lot of people were holding out for some exciting news during Final Fantasy’s 25 Anniversary event in Japan yesterday; perhaps some information on Final Fantasy Versus XIII or a Final Fantasy VII remake.
What they got instead was an elaborate 12-minute demonstration of Tokimeki Final Fantasy: Suzaku Magic Institution Peristylium ~ Oh no! I’m in Love With the Crystal’s Divine Guardian ~, an otome dating game set in the world of Final Fantasy Type-0.
Unlike American game makers, Japanese video game companies often sweat over every detail before selling their games overseas to make sure it fits the culture. Although the sentiment is appreciated the results are often poor, as people in other countries enjoy those cultural differences more often than not.
Case in point is Prince’s Proposal’s (Ojisama no Puropozu) treacherous journey abroad. Prince’s Proposal is an otome game where your character, a university student, has a chance encounter with six princes whom you must find romance with by making the right choices throughout the story.
Its recent westernized incarnation called Be My Princess, however, decided to replace the stylish anime princes and characters with rubbery, emotionless ones.
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Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Don’t judge this Kiki’s Delivery Service book by its cover, because it’s not actually a book!
The quest for Dragon Quest Yoshinoya figure sets: Worth taking for fans, tricky for scalpers[Pics]
Starbucks Japan teams up with Converse Tokyo for a new limited-edition collection in honour of Tanabata
One Piece docking at Round 1 amusement centers in both Japan and the USA
Studio Ghibli releases a musical diorama based on a touching anime scene from My Neighbour Totoro
Japanese overnight sightseeing train returns for summer with ramen stops and ocean views
KFC Japan creates spicy summer fried chicken chips together with Calbee
Studio Ghibli brings Totoro Soot Sprites out of the anime shadows for a new bag and pouch collection
Weekly
- Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
- Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Live-action Spirited Away stage play announces world tour with first-ever U.S. and Canadian dates- Japanese overnight sightseeing train returns for summer with ramen stops and ocean views
Tokyo has only two barley tea makers, and we visited one to see how mugicha is made
Blind Tokyo commuter explains the easiest place for him to stand while riding the train
Sleep at Hoshinoya Nara Prison, one of the most unique hotels in Japan- Starbucks Japan teams up with Converse Tokyo for a new limited-edition collection in honour of Tanabata
Pikachu brings electric style to brand-new Pokémon G-Shock watch featuring every stater trio
Monthly
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japanese ninja certification exam attracts 131 candidates from Japan and abroad- Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style- Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Japanese sweets brand creates new drinkable Cigare and we’re totally here for it
Yearly
- Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]- Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
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One Piece docking at Round 1 amusement centers in both Japan and the USA
Studio Ghibli releases a musical diorama based on a touching anime scene from My Neighbour Totoro
Japanese overnight sightseeing train returns for summer with ramen stops and ocean views
KFC Japan creates spicy summer fried chicken chips together with Calbee
Studio Ghibli brings Totoro Soot Sprites out of the anime shadows for a new bag and pouch collection
Udon pudding is about to shake up the noodle scene in Japan
Foreign resident of Japan arrested after spraying bear repellant inside post office
Blind Tokyo commuter explains the easiest place for him to stand while riding the train
Sanrio’s new McDonald’s Japan Happy Meals give the spotlight all to Cinnamoroll[Photos]
Japanese train company brings back beloved “patapata” departure board…with a clever digital twist
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
We try Krispy Kreme Japan’s first-ever all-you-can-eat doughnut deal
Japan’s new pettably fuzzy cat-shaped earbud chargers meow to let you know their status[Video]
7-Eleven Japan has a lot of famous food, but its new burrito needs to be on your radar
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