otome
Lotte’s gum brands become samurai warriors from the Shinsengumi and fight to protect a tooth that claims to be a high school girl.
Lotte’s new advertising campaign for its range of gum products takes inspiration from ikemen “cool guys” often featured in anime and otome dating sim games. The company has released their new “Gum Boyfriend” advert debuting five guys, each with their own different personalities and quirks corresponding to one of Lotte’s brands of refreshing gum. But which chewy bad boy is your favorite?
A lot of people were holding out for some exciting news during Final Fantasy’s 25 Anniversary event in Japan yesterday; perhaps some information on Final Fantasy Versus XIII or a Final Fantasy VII remake.
What they got instead was an elaborate 12-minute demonstration of Tokimeki Final Fantasy: Suzaku Magic Institution Peristylium ~ Oh no! I’m in Love With the Crystal’s Divine Guardian ~, an otome dating game set in the world of Final Fantasy Type-0.
Unlike American game makers, Japanese video game companies often sweat over every detail before selling their games overseas to make sure it fits the culture. Although the sentiment is appreciated the results are often poor, as people in other countries enjoy those cultural differences more often than not.
Case in point is Prince’s Proposal’s (Ojisama no Puropozu) treacherous journey abroad. Prince’s Proposal is an otome game where your character, a university student, has a chance encounter with six princes whom you must find romance with by making the right choices throughout the story.
Its recent westernized incarnation called Be My Princess, however, decided to replace the stylish anime princes and characters with rubbery, emotionless ones.





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Studio Ghibli releases new anime keychains that are like miniature figurines
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Brand-new Square Enix Cafe to open in Tokyo…and in Los Angeles too!
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Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
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Japan’s awesomely beautiful Alpen Route snow corridor is now open
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No more using real katana for tourism activities, Japan’s National Police Agency says
Studio Ghibli releases new anime keychains that are like miniature figurines
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Samurai Coffee: Try Edo period coffee once enjoyed by Japanese warriors
Lipton releases… Pudding Milk Tea in Japan?!?
Retro-style Evangelion T-shirts coming to Uniqlo sister brand GU[Photos]
Dorayaki from 89-year-old Japanese confectionery shop is one of the best sweets hidden in Tokyo
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Live-action Ghibli Princess Mononoke stage play tickets are now on sale
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
Bandai cancels gacha/blind-buy system for anime cosmetics, will let fans choose what they buy
Studio Ghibli releases new My Neighbor Totoro Plate for 2026
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