otome
Lotte’s gum brands become samurai warriors from the Shinsengumi and fight to protect a tooth that claims to be a high school girl.
Lotte’s new advertising campaign for its range of gum products takes inspiration from ikemen “cool guys” often featured in anime and otome dating sim games. The company has released their new “Gum Boyfriend” advert debuting five guys, each with their own different personalities and quirks corresponding to one of Lotte’s brands of refreshing gum. But which chewy bad boy is your favorite?
A lot of people were holding out for some exciting news during Final Fantasy’s 25 Anniversary event in Japan yesterday; perhaps some information on Final Fantasy Versus XIII or a Final Fantasy VII remake.
What they got instead was an elaborate 12-minute demonstration of Tokimeki Final Fantasy: Suzaku Magic Institution Peristylium ~ Oh no! I’m in Love With the Crystal’s Divine Guardian ~, an otome dating game set in the world of Final Fantasy Type-0.
Unlike American game makers, Japanese video game companies often sweat over every detail before selling their games overseas to make sure it fits the culture. Although the sentiment is appreciated the results are often poor, as people in other countries enjoy those cultural differences more often than not.
Case in point is Prince’s Proposal’s (Ojisama no Puropozu) treacherous journey abroad. Prince’s Proposal is an otome game where your character, a university student, has a chance encounter with six princes whom you must find romance with by making the right choices throughout the story.
Its recent westernized incarnation called Be My Princess, however, decided to replace the stylish anime princes and characters with rubbery, emotionless ones.





Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
One Piece creator has hidden secret of anime treasure’s identity in chest at bottom of real-world ocean
Is Tokyo Station’s startlingly expensive wagyu bento boxed lunch worth its high price?[Taste test]
Japan’s Human Washing Machine pods are now on sale for home use, and they’re not cheap
Visiting Japan’s one-and-only, and only-for-a-limited-time, Dragon Ball noodle restaurant[Photos]
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
The best Hobonichi diaries, covers and stationery for 2026
The “Nintendo PlayStation”: a look at the console that could’ve changed gaming history【Video】
Japan is in the grip of sticker fever and no one is safe, including us
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japanese restaurant chain serves Dragon Ball donuts and Senzu Beans this spring
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 2]
Japan’s craziest burger chain takes menchi katsu to new extreme levels
Sakura Festival in Chiyoda mixes illuminations, boats, music, and Rilakkuma in the heart of Tokyo
Viral Japanese cheesecake from Osaka has a lesser known rival called Aunt Wanda
Japan’s newest Shinkansen has no seats…or passengers [Video]
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
The best Hobonichi diaries, covers and stationery for 2026
The “Nintendo PlayStation”: a look at the console that could’ve changed gaming history【Video】
Japan is in the grip of sticker fever and no one is safe, including us
Batman’s Gotham City creates first-ever sister city relationship…with a real city in Japan
Sakuramochi festival sweetens things up at Tokyo’s Seibu Ikebukuro this season
Over four billion yen in lost cash was found in Tokyo last year, setting new record
We make nori seaweed mayo toast, just like Mama Hatori used to make!【SoraKitchen】
Visit Kiki’s Bakery at a unique fairytale village in Japan
All-you-can drink beer, cocktails, and udon noodle meals in Tokyo restaurant for just nine bucks
Japan has only one airport named after a samurai, so let’s check out Kochi Ryoma【Photos】