otome
Lotte’s gum brands become samurai warriors from the Shinsengumi and fight to protect a tooth that claims to be a high school girl.
Lotte’s new advertising campaign for its range of gum products takes inspiration from ikemen “cool guys” often featured in anime and otome dating sim games. The company has released their new “Gum Boyfriend” advert debuting five guys, each with their own different personalities and quirks corresponding to one of Lotte’s brands of refreshing gum. But which chewy bad boy is your favorite?
A lot of people were holding out for some exciting news during Final Fantasy’s 25 Anniversary event in Japan yesterday; perhaps some information on Final Fantasy Versus XIII or a Final Fantasy VII remake.
What they got instead was an elaborate 12-minute demonstration of Tokimeki Final Fantasy: Suzaku Magic Institution Peristylium ~ Oh no! I’m in Love With the Crystal’s Divine Guardian ~, an otome dating game set in the world of Final Fantasy Type-0.
Unlike American game makers, Japanese video game companies often sweat over every detail before selling their games overseas to make sure it fits the culture. Although the sentiment is appreciated the results are often poor, as people in other countries enjoy those cultural differences more often than not.
Case in point is Prince’s Proposal’s (Ojisama no Puropozu) treacherous journey abroad. Prince’s Proposal is an otome game where your character, a university student, has a chance encounter with six princes whom you must find romance with by making the right choices throughout the story.
Its recent westernized incarnation called Be My Princess, however, decided to replace the stylish anime princes and characters with rubbery, emotionless ones.





Amazon Japan’s lowest-rated toy train is the perfect gift for kids who like to be confused
Many foreign tourists not picking up, paying for their orders at 100-year-old Tokyo sweets shop
Beautiful 3-D puzzle kit lets you build Ghibli’s Spirited Away bathhouse with no tools, glue【Pics】
We suspected this Japanese cable car was an overpriced tourist trip, but we underestimated it
Giant Clodsire Pokémon plushie comes with up to 32 Woopers in super size, super cute set【Pics】
Kura Sushi wants to see you smile for a chance to win prizes
The new Tokyu Kabukicho Tower is packed with entertainment, food, and drinks–with one caveat
Entry to Tokyo’s Pokémon theme park zone has physical fitness requirement, will cost a lot
The etiquette rules for visiting Shinto shrines in Japan
What would convince Japanese people to live in a home where there’d been a death or “accident?”
Japanese government considering tripling departure taxes to combat overtourism
Starbucks Japan unveils the new Soupuccino
Tokyo Station’s ultra-rare cakes look, and taste, like a cup of coffee
Bear attack shelters going on sale in Japan as country experiences record-high number of incidents
Why is Starbucks Japan’s Christmas stollen so good?
We zapped up some tasty hot sandwiches in the microwave with 3COINS’ new gadget from Japan
Studio Ghibli unveils new fluffy purses from films like My Neighbour Totoro and Spirited Away
Totoro, Catbus sleeping bags are perfect place to stay cozy all winter…if you fit inside【Pics】
Japan’s permanent Pokémon theme park zone announces grand opening date, ticket sale start
Studio Ghibli releases new “komorebi” plush toys to brighten your days
Sanrio and Sonic the Hedgehog characters become fast friends with new plushie collection
Brand-new Pokémon park opens in Japan with larger-than-life-size Lapras【Photos】
Tokyo bento boxed lunch shop charges different prices depending on how heavy your laptop is
Japan has vending machines that put protective film on your phone for you — Here’s how to use them
Studio Ghibli anime stoles are here to keep you warm with a range of famous characters
Totoro fountain figurine recreates the sights and sounds of one of anime’s most memorable scenes
Starbucks Japan unveils new Christmas Frappuccino and holiday drinks for 2025
Ghibli Museum clock is now yours to take home with you
Step into Japanese culture with Converse’s new Japan-exclusive shoes featuring gods, sushi style
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Possessing Harry Potter’s Sword of Godric Gryffindor is now illegal in Japan
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Uniqlo announces first-ever collaboration with horror manga master Junji Ito【Photos】
Kura Sushi wants to see you smile for a chance to win prizes
The new Tokyu Kabukicho Tower is packed with entertainment, food, and drinks–with one caveat
Entry to Tokyo’s Pokémon theme park zone has physical fitness requirement, will cost a lot
The etiquette rules for visiting Shinto shrines in Japan
What would convince Japanese people to live in a home where there’d been a death or “accident?”
The top 10 famous men that Japanese women wish would make love to them【Survey】
Princesses, fruits, and blacksmiths: Study reveals the 30 most unusual family names in Japan
Unique inclined elevator in Japan leads to a town that inspired Studio Ghibli’s Spirited Away
McDonald’s Japan’s Gurakoro burgers, like a cup of hot soup in sandwich form, return this month!
Message to Japanese media: “Stop asking people to open their fridges during a blackout!”
Live-action Legend of Zelda movie releases first on-set, in-costume images【Photos】
Japanese government considering tripling departure taxes to combat overtourism
Burger King Japan to be bought by America’s Goldman-Sachs