Japanese customers took to social media to let us know how they felt about the announcement.
Quarter Pounder
The dust has settled and a week has already passed since we saw the last of the Quarter Pounder Jewelry Series, McDonald’s Japan’s trio of luxury burgers. We had a lot of fun trying out truffle sauce, spicy chorizo, and rings of golden pineapple and enjoyed the experience, like most had, in spite of the high prices.
But many commenters from around the world who gazed upon these special Quarter Pounders couldn’t help but shake the fact that it appeared as if the packing was what took up most of the money. Japanese website Byokan Sunday was one such observer and decided to break down the cost of luxurious Jewelry Series’ bags and boxes to see how much of the ten dollar price tag went into making them.
On 20 July, McDonald’s Japan released their third and final luxury Quarter Pounder Jewelry Series burger, the Quarter Pounder Ruby Spark. Like the Black Diamond and Gold Ring that came before it, the Ruby Spark sold for the exorbitant amount of 1,000 yen (US$10).
The Ruby Spark’s special premium ingredient was a few slices of chorizo developed specifically for this sandwich. As customers started devouring the one-day-only sandwich and took to the net to voice their opinions, public sentiment was unusually divided straight down the middle with a balance of comments declaring it “perfect” and “not good enough.”
Curious at how polarizing one burger can be, we sent a reporter to check one out.
McDonald’s Japan recently announced a new line of high-class Quarter Pounders that cost nearly ten bucks. Marketed as the “Jewelry series,” they come with premium ingredients such as truffle sauce, pineapple, or chorizo and each burger will only be available for one day in Japan. The first of the series, the Quarter Pounder Gold Ring, will be served up in a special “jewelry box” on July 6. If you live in Japan, hurry on over to your nearest McDonald’s, this ultra limited edition Quarter Pounder is only available today.
Fast food is supposed to be just that, food that gets into your mouth as fast as possible. Since it’s made so quickly and the price is inexpensive, it’s generally understood that the quality won’t be anything to write home about. However, McDonald’s Japan recently unveiled the Quarter Pounder Jewelry series of premium high-class burgers, laughing at your conventional definition of fast food. But at 1,000 yen (US$9.93) without fries or soda, and including quality ingredients such as truffle sauce, pineapple, or chorizo, these fancy burgers are unusual menu items for a fast food chain. Let’s take a look at what makes these quarter pounders so special…and expensive.
MOST POPULAR
Now
After being snatched up by scalpers, Sailor Moon chocolate returns in officially marked-up complete box
What’s in a Family Mart lucky bag?
Bear breaks into house in Japan, quickly begins spending winter exactly like Japanese people do
Studio Ghibli cooking/housework aprons are here to lend some cheer to chores【Photos】
Ramen restaurant etiquette reminder follows altercation with angry couple: One person, one bowl
We try all-you-can-eat raw eggs for 730 yen, turns out to be way better than it sounds
McDonald’s Japan announces Evangelion burger line, releases crazy anime video for them【Video】
Japanese train station vending machine has the best souvenirs for rail otaku
Police called out to investigate suspicious Santa in Wakayama
Japanese university student wows Twitter with unique shoji paper sliding door calendar
Weekly
- Bear breaks into house in Japan, quickly begins spending winter exactly like Japanese people do
Station of despair: What to do if you get stuck at the end of Tokyo’s Chuo Rapid Line
Starbucks Japan reveals new winter holiday goods to wrap up 2024- Ramen restaurant etiquette reminder follows altercation with angry couple: One person, one bowl
This downtown Tokyo cafe is like a time machine that takes you back 50 years into the past- Japanese train station vending machine has the best souvenirs for rail otaku
Starbucks Japan releases cute new zodiac goods for Year of the Snake
Tokyo’s Super Mario Christmas decoration displays are super cool【Photos】
Japanese government will check and judge new baby name pronunciations, presents guidelines
Sailor Moon and J-pop mega-star Ayumi Hamasaki team up for collaboration, pre-defeat scalpers
Monthly
Possessing Harry Potter’s Sword of Godric Gryffindor is now illegal in Japan
Uniqlo announces first-ever collaboration with horror manga master Junji Ito【Photos】
J-pop mega star Ado reveals she’s been living in the U.S., may not understand language acquisition
Starbucks Japan is calling it quits with paper straws- Bear breaks into house in Japan, quickly begins spending winter exactly like Japanese people do
Japan’s most popular castle raising ticket prices by up to 200 percent for non-local tourists
Japanese company develops classy heavy metal band frames for glasses
Furikake rice seasoning sales are soaring, which is bad news for Japan as a whole- This downtown Tokyo cafe is like a time machine that takes you back 50 years into the past
- Station of despair: What to do if you get stuck at the end of Tokyo’s Chuo Rapid Line
Yearly
McDonald’s new Happy Meals offer up cute and practical Sanrio lifestyle goods
Foreign tourists on Shinkansen bullet train break suitcase etiquette, angering local passengers- Possessing Harry Potter’s Sword of Godric Gryffindor is now illegal in Japan
[Deleted] Article written for April Fool’s Day 2018
Japanese government to make first change to romanization spelling rules since the 1950s
Foreigner’s request for help in Tokyo makes us sad for the state of society
Japanese convenience store Family Mart announces abolishment of eat-in spaces
Life-size vibrating Legend of Zelda Master Sword for sale from Nintendo【Photos】
Princesses, fruits, and blacksmiths: Study reveals the 30 most unusual family names in Japan
Studio Ghibli releases free-download board game — Here’s how to play it without reading Japanese
RECOMMENDED STORIES
We try all-you-can-eat raw eggs for 730 yen, turns out to be way better than it sounds
McDonald’s Japan announces Evangelion burger line, releases crazy anime video for them【Video】
Japanese train station vending machine has the best souvenirs for rail otaku
Police called out to investigate suspicious Santa in Wakayama
Japanese university student wows Twitter with unique shoji paper sliding door calendar
Want to buy a giant, rideable robot? Amazon Japan will sell you one
Japanese government will check and judge new baby name pronunciations, presents guidelines
The 5 best Japanese bento to buy at Kyoto Station
Turn a persimmon into a pudding with one simple ingredient
Tokyo Cancel Christmas protest march cancelled by Revolutionary Alliance of Unpopular Men
American tourists give us their opinion on the new Icee slushie drinks in Japan
Pokémon cakes appear at Ginza Cozy Corner for a very limited time
Japanese karaoke chain brings singing in the bathroom to a whole new level
-
