Japanese customers took to social media to let us know how they felt about the announcement.
Quarter Pounder
The dust has settled and a week has already passed since we saw the last of the Quarter Pounder Jewelry Series, McDonald’s Japan’s trio of luxury burgers. We had a lot of fun trying out truffle sauce, spicy chorizo, and rings of golden pineapple and enjoyed the experience, like most had, in spite of the high prices.
But many commenters from around the world who gazed upon these special Quarter Pounders couldn’t help but shake the fact that it appeared as if the packing was what took up most of the money. Japanese website Byokan Sunday was one such observer and decided to break down the cost of luxurious Jewelry Series’ bags and boxes to see how much of the ten dollar price tag went into making them.
On 20 July, McDonald’s Japan released their third and final luxury Quarter Pounder Jewelry Series burger, the Quarter Pounder Ruby Spark. Like the Black Diamond and Gold Ring that came before it, the Ruby Spark sold for the exorbitant amount of 1,000 yen (US$10).
The Ruby Spark’s special premium ingredient was a few slices of chorizo developed specifically for this sandwich. As customers started devouring the one-day-only sandwich and took to the net to voice their opinions, public sentiment was unusually divided straight down the middle with a balance of comments declaring it “perfect” and “not good enough.”
Curious at how polarizing one burger can be, we sent a reporter to check one out.
McDonald’s Japan recently announced a new line of high-class Quarter Pounders that cost nearly ten bucks. Marketed as the “Jewelry series,” they come with premium ingredients such as truffle sauce, pineapple, or chorizo and each burger will only be available for one day in Japan. The first of the series, the Quarter Pounder Gold Ring, will be served up in a special “jewelry box” on July 6. If you live in Japan, hurry on over to your nearest McDonald’s, this ultra limited edition Quarter Pounder is only available today.
Fast food is supposed to be just that, food that gets into your mouth as fast as possible. Since it’s made so quickly and the price is inexpensive, it’s generally understood that the quality won’t be anything to write home about. However, McDonald’s Japan recently unveiled the Quarter Pounder Jewelry series of premium high-class burgers, laughing at your conventional definition of fast food. But at 1,000 yen (US$9.93) without fries or soda, and including quality ingredients such as truffle sauce, pineapple, or chorizo, these fancy burgers are unusual menu items for a fast food chain. Let’s take a look at what makes these quarter pounders so special…and expensive.
MOST POPULAR
Today
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Japanese vending machine sells freshly squeezed lemon juice with a futuristic light show
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
Studio Ghibli’s No Face twirls to sound of Spirited Away’s theme song in beautiful accessory box
Tokyo security guard’s famous station tape font becomes official custom Nike streetwear
Live-action Princess Mononoke is coming to streaming as a live event, previews look amazing [Video]
7-Eleven Japan adds new chocolate fruit gummies to its sweets range, but are they worth the hype?
Starbucks Japan opens new store inside historic seaside quarantine station near Tokyo
Godiva Japan gets into the shaved ice scene with two luxurious frozen desserts this summer
Daiso now sells stress-relief punching bags, but are they worth beating on?
Weekly
- Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
- Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
Starbucks Japan releases first-ever gacha capsule toys, featuring iconic menu items as plush coffee charms
7-Eleven Japan now offering baked-in-store pizza by the slice with two very different topping sets
Kyoto receives more foreign tourists than ever before, but fewer visitors say they’ll return
Pokémon Card Stores requiring facial recognition scans for entry in Japan in latest anti-scalper move
Starbucks Japan unveils exclusive new Frappuccinos limited to three regional areas- Starbucks Japan opens new store inside historic seaside quarantine station near Tokyo
Foreign tourists in Japan eat far more rice than previously thought, according to new data
How are you supposed to wash a Japanese futon duvet at the laundromat?
Monthly
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Yearly
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo- Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]- Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad- Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
RECOMMENDED STORIES
Live-action Princess Mononoke is coming to streaming as a live event, previews look amazing [Video]
7-Eleven Japan adds new chocolate fruit gummies to its sweets range, but are they worth the hype?
Starbucks Japan opens new store inside historic seaside quarantine station near Tokyo
Godiva Japan gets into the shaved ice scene with two luxurious frozen desserts this summer
Daiso now sells stress-relief punching bags, but are they worth beating on?
New Studio Ghibli washi tape adds anime flair to Japanese stationery
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Studio Ghibli releases new Spirited Away earrings featuring mysterious anime bathhouse character
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
7-Eleven Japan adds new cold soup smoothies to its convenience store drinks range
7-Eleven Japan now offering baked-in-store pizza by the slice with two very different topping sets
Studio Ghibli adds new Ponyo glassware to its anime lineup for summer
Starbucks Japan releases first-ever gacha capsule toys, featuring iconic menu items as plush coffee charms
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
-
