As you may have noticed, Japan has pretty much mastered the art of sprucing up food. We’ve already seen a plethora of tools to create bear-shaped rice or smiley face sausages, but we’re particularly excited about a certain product we just discovered up north in Hokkaido. They’re called “message kombu” and the heartfelt messages made out of seaweed are sure to put a smile on anyone’s face.
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Ask a Westerner what their favorite Japanese food is and there’s a high chance that the answer will be sushi. The widespread popularity of the delicately crafted delicacy has made it almost synonymous with the word “Japan”, even though there now exist dozens of different varieties made by people from all over the world.
Many of you reading this will have had sushi, some of you might even love it more than your mom’s cooking, but even so, that doesn’t guarantee that you have the guts for sushi. We’re not talking about the courage needed to put raw fish in your mouth, but rather, the genes required to properly digest seaweed.
Confused? Here’s the science behind it.
Design NORI, squares of seaweed (nori in Japanese) carefully crafted into intricate and beautiful designs, have been gaining attention both in Japan and overseas. Currently featured in KATAGAMI STYLE, a 19th century Japanese stencil artwork exhibition being held at the Mitsubishi Ichigokan Museum in Tokyo until May 27, they’re going for 840 yen (10 USD) a piece and are currently sold out, the museum unable to keep up with a flood of inquiries.
How did this ‘designer seaweed’ come into being? We visited the Umino Seaweed Shop in Ibaraki Prefecture and spoke with creator Umino Hiroyuki (32) to find out.



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