Featured

soushoku danshi

What kind of lingerie do Japan’s herbivore men like? Survey investigates

Japanese intimate apparel maker investigates the tastes of Japanese men both hot-blooded and not, offers suggestions to capture their hearts.

Read More

 

For the past few years, Japan has been in a fuss about soushoku danshi, literally translated as “herbivore boys.” These are young men who represent the antithesis of the rowdy, skirt-chasing, big-spending corporate man associated with the 1980s bubble economy: they’re passive, conservative with money, prefer to stay in instead of going out drinking with coworkers and are generally uninterested in sex.

Such personal lifestyle choices wouldn’t be considered problematic if Japanese society wasn’t struggling with a declining birthrate and low consumer spending. But when an ever-increasing portion of your male population is enjoying their evening with a cup of tea at the local manga cafe when you need them to be out buying cars and procreating, you’ve got a situation on your hands.

To make matters worse, a survey conducted by The Japanese Association for Sex Education (JASE) reveals that the number of young Japanese women who have had sex has decreased dramatically over the past 6 years.

Perhaps the ladies of Japan have finally given up on trying to get their male counterparts into bed and joined convent themselves.

Read More