While attending Wireless Japan 2012 this year, we were able to see some offerings by the best companies of the mobile industry. But many times, it’s the small to mid-sized businesses that really aim to make a name for themselves.
Enter Sun Crest Ltd., who shocked many with their line of shockproof screen film protectors. Although it’s not officially released, we got ahold of a sample and put it to the test with some whacks from a wine bottle.
There’s already a product called Buff sold outside of Japan which claims to withstand blows by hammers and bricks. The sample we got appeared to be the same thing. However, the staff at the company’s booth said their product had only been completed a week earlier.
Also at the event the company held a demonstration where they repeatedly dropped 110g iron balls from a height of 1 to 2 meters. After the umpteenth ball was dropped not a single scratch could be seen on the iPhone’s screen. The real balls of iron, however, belong to the person will to try this for themselves, aka your fearless reporter.
The sample was intended for use on iPhone4/4S models. Unfortunately I don’t have one of those so – ahem – I’m using my less expensive iPod Touch for the experiment.
After applying the film I nervously lined the up the wine bottle with the center of my beloved touchscreen. Then I gave it a firm rap with the butt of the bottle with enough force to simulate dropping a bottle on the phone. The display remained intact.
Upon closer inspection, right after repeated hitting you can see some scuffs on the screen. However, shortly after the marks begin to disappear all by themselves. It certainly seems strong enough.
There shouldn’t be many hits to your phone harder to this in your daily life. In fact, if you use this film, you won’t have to worry about any reasonable bump or drop. Sure Buff claims to withstand a hammer blow, but anyone hitting their smartphone with a hammer probably shouldn’t have a smartphone in the first place.
So, if you’re looking for a reasonable level of protection on your mobile device this will meet it. Any impact testing should be performed at your own risk.
Photo: RocketNews
[Read the Original Japanese Report]
▼The wine bottle was lowered to simulate dropping repeatedly on the iPod Touch.
▼The official product hasn’t gone on sale yet so this package isn’t the final design.
[ Read in Japanese ]



Japanese company starts paid service to attach protective film to your smartphone for you
Starbucks Japan teams up with Traveler’s Company for new stationery and goods collection
Japanese convenience store Lawson now has stir-fried noodle-cooking robot chefs
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Kochia calling: Right now is a great off-season season to visit this beautiful Japanese park
Over 400 titles of free translated manga from publisher Shueisha available for a limited time
Pokémon comes to McDonald’s Japan for new Happy Meals toys, brings every generation’s starters
Beautiful Totoro bonsai figure needs no watering, makes soothing rain showers whenever you want
Resident Evil’s terrifying Licker becomes a bag in Japan that wants to feed you
Akita Kanto Festival, one of Japan’s most spectacular summer festivals, gets an anime twist this year
Starbucks Japan to open Shinkansen platform stores at Kyoto and Nagoya stations
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
Japanese vending machine sells freshly squeezed lemon juice with a futuristic light show
Starbucks Japan releases first-ever gacha capsule toys, featuring iconic menu items as plush coffee charms
7-Eleven Japan adds new chocolate fruit gummies to its sweets range, but are they worth the hype?
7-Eleven Japan now offering baked-in-store pizza by the slice with two very different topping sets
Studio Ghibli’s No Face twirls to sound of Spirited Away’s theme song in beautiful accessory box
Starbucks Japan opens new store inside historic seaside quarantine station near Tokyo
Live-action Princess Mononoke is coming to streaming as a live event, previews look amazing [Video]
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】