A few weeks ago the Pokemon Company revealed the 3DS LL Pikachu Yellow, a limited edition version of the handheld console purchasable by preorder at Pokemon Center stores from August 25 to September 14.

To the surprise of no one, Japanese customers lined up outside and waited for over 4 hours to purchase the device, clearing out stocks at Pokemon Centers in Tokyo, Nagoya and Osaka on the first day.

Here’s a look at the line that formed outside the Tokyo store the morning of August 25.

On a related note, the same phenomenon occurred back in 2006 when customers lined up for up to 5 hours to buy the limited Nintendo DS Lite Dialga Palkia Edition, which was released on the same day at Pokemon Diamond and Pearl.

Source: Inside Games