
It came as an enormous shock to the entire team to hear that the legend that is Mr. Sato rarely visited Starbucks coffee houses.
Surrounded by the well-dressed, coffee sipping elite and with fancy lingo like “tall” and “grande” being thrown around, our reporter felt completely out of his depth at Starbucks and rarely dared to set foot inside even to grab a quick take-out coffee.
But after playing a lot of Black Ops 2 on the new office Wii U, a brilliant idea came to us…
What if there were a way for our Mr. Sato to slip through the streets of Shinjuku and infiltrate the trendy venue without being noticed? What if we could completely hide his uncool clothing and now world-famous grin, removing any element of danger or stress from his expedition?
Enter Covert Ops’ Sergeant Sato!
With this little get-up he’ll be in, ordered and out before anyone has even sensed his presence. Like Jean Reno in the movie Leon, like a silent but deadly fart, like… a shy reporter in a camouflage ghillie suit!
http://www.youtube.com/watch?feature=player_embedded&v=nbrkgj749do
Come on, admit it; these things work pretty well! Thanks to his special ops threads, Mr. Sato’s mission went off without a hitch. Was he ever really there?
▼Passersby don’t even flinch! That said, there are plenty of weirdos in Shinjuku to pretend not to see…
▼Without the blue circle would you really have noticed him?
▼Good ol’ Tokyo police; don’t even bother asking why…
▼ “I made a caramel macchiato for a walking Christmas tree today…”
▼Mission Accomplished!
Sitting outside Starbucks with his hot beverage, our man Mr. Sato took a breather, safe in the knowledge that no amount of snipers could ever interrupt this coffee break.
Well done, sir. Well done indeed!
Photos / video: RocketNews24
[ Read in Japanese ]






Mr. Sato decides to go out for a cup of coffee…with a giant 20-pound Starbucks mug!
Mr. Sato gets his bush trimmed at a fancy Tokyo hair salon【Photos】
Mr. Sato orders a box of hot coffee from Starbucks Japan to our office
“Solid Sato” sneaks into Starbucks under cover of cardboard box, Metal Gear-style 【VIDEO】
Starbucks brand-new Starbucks Reserve Roastery Tokyo breaks SoraNews24’s Mr. Sato’s heart
Starbucks Japan releases new drinkware and goods for Valentine’s Day
McDonald’s Japan releases a Mushroom Mountain and Bamboo Shoot Village McFlurry
Almost exactly half of the new adults in Tokyo’s Shinjuku Ward are foreigners
Japan’s Poképark Kanto Pokémon theme park area shows first attraction photos
New Japanese menstrual product seeks to help women spot unidentified iron deficiencies
In Japan, you can buy bloom-at-home cherry blossom bouquets for super-easy hanami【Photos】
Japanese avoiding domestic travel as foreign tourists increase, possibly creating vicious cycle
The greatest sushi roll in Japanese history is actually nine sushi rolls in one【Photos】
This overlooked neighborhood east of Tokyo is awesome in many ways, left us with just one regret
Japan’s last two pandas leaving for China next month, Ueno Zoo announces final day for twins
10 times to avoid traveling in Japan in 2026
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
We ate sushi made from Japan’s most expensive tuna ever【Taste test】
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Human washing machine pods coming to Japanese hotels【Photos】
AKB48 to hold exclusive show for coffee contest winners, Mr. Sato immediately buys over 300 cans
Giant, house-sized Starbucks Mug appears in Tokyo, so Mr. Sato grabs own huge mug to check it out
The epic tale of Mr. Sato’s new Zozosuit
Blue Bottle Coffee opens in Japan to two-hour lines; Mr. Sato gets impatient, goes somewhere else
Mr. Sato takes a stroll in his USB Pollen Blocker: “Felt great but it was a struggle to order coffee”
SoraNews24’s Mr. Sato buys bread as big as his head at world’s biggest Starbucks
Mr. Sato shares his genius method to have a pork bun on the Shinkansen and eat it too
Starbucks Challenge: How long does it take to visit all the branches in downtown Shinjuku?
Japanese cafe lets customers enjoy random flavors of coffee using capsule vending machines
Mr. Sato does not buy an iPhone7, calls this year’s Docomo release ceremony “f***ing s**t!”
Mr. Sato accosts award-winning actor Hideaki Ito【Interview】
Leave a Reply