
It came as an enormous shock to the entire team to hear that the legend that is Mr. Sato rarely visited Starbucks coffee houses.
Surrounded by the well-dressed, coffee sipping elite and with fancy lingo like “tall” and “grande” being thrown around, our reporter felt completely out of his depth at Starbucks and rarely dared to set foot inside even to grab a quick take-out coffee.
But after playing a lot of Black Ops 2 on the new office Wii U, a brilliant idea came to us…
What if there were a way for our Mr. Sato to slip through the streets of Shinjuku and infiltrate the trendy venue without being noticed? What if we could completely hide his uncool clothing and now world-famous grin, removing any element of danger or stress from his expedition?
Enter Covert Ops’ Sergeant Sato!
With this little get-up he’ll be in, ordered and out before anyone has even sensed his presence. Like Jean Reno in the movie Leon, like a silent but deadly fart, like… a shy reporter in a camouflage ghillie suit!
Come on, admit it; these things work pretty well! Thanks to his special ops threads, Mr. Sato’s mission went off without a hitch. Was he ever really there?
▼Passersby don’t even flinch! That said, there are plenty of weirdos in Shinjuku to pretend not to see…
▼Without the blue circle would you really have noticed him?
▼Good ol’ Tokyo police; don’t even bother asking why…
▼ “I made a caramel macchiato for a walking Christmas tree today…”
▼Mission Accomplished!
Sitting outside Starbucks with his hot beverage, our man Mr. Sato took a breather, safe in the knowledge that no amount of snipers could ever interrupt this coffee break.
Well done, sir. Well done indeed!
Photos / video: RocketNews24
[ Read in Japanese ]






Mr. Sato decides to go out for a cup of coffee…with a giant 20-pound Starbucks mug!
Mr. Sato gets his bush trimmed at a fancy Tokyo hair salon【Photos】
Mr. Sato orders a box of hot coffee from Starbucks Japan to our office
“Solid Sato” sneaks into Starbucks under cover of cardboard box, Metal Gear-style 【VIDEO】
Starbucks brand-new Starbucks Reserve Roastery Tokyo breaks SoraNews24’s Mr. Sato’s heart
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
We asked our Japanese team of writers how they deal with seasonal allergies in Japan
Are Japanese convenience store sandwiches scamming us with their fillings?
Japan’s budget chain restaurant Saizeriya might just be the perfect first date location
Japanese government says country needs more women’s room toilets to meet modern society’s needs
Train station platform ramen store closes its doors on half a century of history in Tokyo
Eastern Japan high school graduating class’s wallets robbed during ceremony
Starbucks Japan opens new Kyoto store in Place of Scenic Beauty
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan opens new cafe and art gallery in top Tokyo tourist neighbourhood
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
Komachi Shokudo: Japanese mum’s-style cooking for breakfast, lunch and dinner in Tokyo
The top 10 graduation songs in Japan as chosen by current Japanese high school students
Pizza Hut Japan teams up with creator of one of the country’s best kinds of ramen for ramen pizza
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Starbucks Japan releases a new Cream Puff Frappuccino for a limited time
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
AKB48 to hold exclusive show for coffee contest winners, Mr. Sato immediately buys over 300 cans
Giant, house-sized Starbucks Mug appears in Tokyo, so Mr. Sato grabs own huge mug to check it out
The epic tale of Mr. Sato’s new Zozosuit
Blue Bottle Coffee opens in Japan to two-hour lines; Mr. Sato gets impatient, goes somewhere else
Mr. Sato takes a stroll in his USB Pollen Blocker: “Felt great but it was a struggle to order coffee”
SoraNews24’s Mr. Sato buys bread as big as his head at world’s biggest Starbucks
Mr. Sato shares his genius method to have a pork bun on the Shinkansen and eat it too
Starbucks Challenge: How long does it take to visit all the branches in downtown Shinjuku?
Japanese cafe lets customers enjoy random flavors of coffee using capsule vending machines
Mr. Sato does not buy an iPhone7, calls this year’s Docomo release ceremony “f***ing s**t!”
Mr. Sato accosts award-winning actor Hideaki Ito【Interview】