
Our Mr. Sato simply loaves the bread he bought at Japan’s biggest and fanciest Starbucks store, Starbucks Reserve Roastery Tokyo.
The recently opened Starbucks Reserve Roastery Tokyo is Japan’s (and the world’s) biggest and most luxurious Starbucks store, boasting five floors of the most delectable coffee, tea, and tasty treats. While one of our staff managed to get inside the exclusive store to write up a full report on the experience, Mr. Sato found himself thwarted (and broken-hearted) by a waiting list almost 1,000-patron-groups long when he attempted to gain access. Never one to be deterred, Mr. Sato eventually managed to get himself inside the store, but with so very much on offer, one visit was simply not enough. Thus, Mr. Sato recently found himself back again, this time to gorge himself on some of the mouthwatering baked goods he’d spotted at the store’s dedicated bakery, Princi Bakery.
The bakery boasts an impressive variety of breads, pizzas, and baked treats.
Absolutely everything available to buy is baked in-house on the premises, with glass walls showing the artisans at work.
The freshly-baked breads are then transferred directly to the showcases for immediate purchase and consumption.
You can also order a selection of pastries and other goodies from the deli counter, and either eat in-store or have your order wrapped up to go.
Mmm… pizza.
Mmm… carbs.
Despite being distracted by the sheer variety of gorgeous-looking foodstuffs on display, Mr. Sato remembered what really drew him back to the Princi Bakery… you see, Mr. Sato was especially taken with the giant, crusty round loaves that are prominently displayed on the shelves, and he simply had to buy some to bring back to the office and share with everyone.
Mr. Sato chose a Princi Loaf and a Pan Cioccolato, or chocolate bread.
Mr. Sato also insisted on staging an impromptu photoshoot, with plenty of snaps of himself cheesily grinning as he cradled his floury children and demonstrated how each loaf is actually bigger than his entire head.
Mr. Sato was also heard exclaiming over the sheer weight of the breads, and the fact that for only 1,000 yen (US$8.94) for the Princi Loaf and 1,200 yen for the Pan Ciocolatto, you get a whole lot of bread for your yen.
Happy with their look, aroma, and value for money, Mr Sato was so impressed with the hefty loaves that he decided to take them home in all their pristine glory. He was sure they’d taste delicious, and keep his hungry belly satisfied with toast and sandwiches for days to come.
Those who don’t have the patience to brave the lines like Mr. Sato can still enjoy something new from Starbucks this month, as they’ve recently unveiled a new “Coffee Jelly Frappuccino” and “Mousse Foam Caramel Macchiato” in honor of Starbucks Reserve Roastery’s recent opening.
Photos ©SoraNews24
[ Read in Japanese ]












Starbucks brand-new Starbucks Reserve Roastery Tokyo breaks SoraNews24’s Mr. Sato’s heart
People in Japan go crazy for bunny bread loaves from new Tokyo bakery
Tokyo bread wholesaler Tobu Pan Chokubaisho’s yummy bread makes Mr. Sato want to live next door
Starbucks Japan has a secret breakfast set…and a hack for when it sells out
Starbucks Reserve Roastery Tokyo: A visitor’s guide to the biggest Starbucks in the world
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Japanese bento shop touches hearts by selling super cheap boxed lunches for around a dollar
Tokyo’s life-size Gundam is getting a new look before its end-of-summer removal
Japanese university welcomes birth of baby deer on campus, president waives entrance exam[Videos]
Lawson upsizes convenience store food for a limited time with two must-try Japanese meals
Japan’s Pokémon Slowpoke Train goes on hiatus, but a mini version could be yours to own
Starbucks Japan releases new limited-edition summer drinks…and a pastry for dunking
Reinvented traditional Japanese hearths may be coming to a restaurant near you
These rare eggs cost more than a typical meal in Japan but are they really that special?
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
East Japan Railway announces plans to abolish magnetic-strip tickets
Universal Studios Japan is giving Frieren anime fans the chance to make unforgettable memories.
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
Japan’s cheap beef bowl chain goes upscale with Matsuya Premium, but is it worth the higher price?
7-Eleven Japan joins the craze for Korean Gamja Cheese Balls
Shakey’s Japan creates matcha mochi, Kyoto fish, and Kansai Chili Con Carne pizzas
Kanji ice cream becomes a sell-out hit in Japan
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japanese convenience store shows us how to dress for the rainy season
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Starbucks Japan has a problem with its sell-out breakfast that might annoy solo diners
Did Mr. Sato just discover Japan’s longest bread?
This Tokyo bakery gives its curry bread a special Aomori ingredient for a one-of-a-kind taste
New sakura cocktails, cakes, drinkware and jewellery appear at Starbucks Reserve Roastery
Starbucks Japan unveils new sakura drinkware and menu items at the Tokyo Roastery
Starbucks Japan offers special sakura picnics at Reserve Roastery Tokyo beside Meguro River
Do bomboloni Italian filled donuts have what it takes to be Japan’s next biggest sweets craze?
Starbucks Reserve Roastery Tokyo’s gorgeous sakura-inspired drinks and sweets are back
Starbucks pizzas become a hot topic in Japan, but do they live up to the hype?
The ultimate SoraNews24 anpan showdown: Which sweet bread will reign supreme?
We visit the world’s largest Starbucks: The Starbucks Reserve Roastery Shanghai【Pictures & Video】
We try the free muscle bread distributed by macho dudes at a one-day, pop-up event in Tokyo
SoraNews24’s Mr. Sato reveals the shocking truth: He’s not really Mr. Sato!
Tokyo’s flagship Starbucks in prime cherry blossom spot kicking off sakura season with food, drinks, art
We ask for an “omakase” selection from Starbucks’ Tokyo bakery Princi, with surprising results
Anpan Roundup: Mr. Sato’s odyssey to gather all Daily Yamazaki red bean buns local to Tokyo【Pics】