
Regular readers may be aware that we’ve done a fair amount of reporting recently on the unrelenting heat here in Japan and on ways to battle the sweltering temperatures. Naturally, eating cold or frozen snacks is one way to cool down, but now major Japanese dairy manufacturer Morinaga Milk Industry Co., Ltd. has now come out with an ice cream with a special ingredient that does more than keep you cool. The secret is a special ingredient that, although commonly used in cooking, is not what you would typically expect to find in an ice cream!
Morinaga’s new cool creation is a soft-serve type ice cream called the “yuki shio (snow salt) soft”, and as the name indicates, it contains salt — but not just any ordinary salt. They’ve added the unique “snow salt” made by salt manufacturer Paradise Plan in tropical Miyako-jima in Okinawa Prefecture.
This snow salt is produced entirely from underground sea water in Miyako-jima drawn from a depth of 22m (about 72 ft.) below ground. By instantaneously evaporating the water content of the sea water, a fine, powdery salt is obtained that retains the bittern (nigari) component (which is usually removed in the process of producing salt), making it rich in magnesium and calcium and also giving it a mild flavor. The salt even won a Monde Selection Gold Medal in 2012, so it really isn’t an exaggeration to say it’s no ordinary salt!
▼The beautiful white snow salt
The ice cream comes in a rich vanilla flavor that should go extremely well with the complex yet gentle taste of the salt. And if you have any doubts about putting salty and sweet ingredients together, the contrasting tastes can actually work quite well. Salty caramels are now mainstream, and don’t even get me started on what the combination of salty peanut butter and sweet chocolate in Reese’s Peanut Butter Cups does to me. (It’s been close to two decades since I last lived in the U.S. and I still haven’t gotten over my Reese’s addiction.)
The “yuki shio soft” ice cream is available in 160ml (5.4oz) containers and is priced between 130 yen and 150 yen (US$ 1.30 – US$1.50). I have to say, it sounds like a reasonably cheap way to stay cool and also replenish your minerals as well, which is particularly important in hot weather when you can lose large amounts of salts through sweating.
So, if you’re feeling hot and clammy, this ice cream may be the perfect solution, and you’ll also get to satisfy your sweet tooth at the same time! Now, how sweet (or salty) is that? According to Morinaga Milk’s press release, the “yuki shio soft” ice cream is available only for a limited time, so if you see it being sold, you may want to try it while you have the chance.
Source: Tokyo Bargain Mania (Japanese)
Morinaga Milk News Release (Japanese)
Top Image: Morinaga Milk News Release
Inset photo: Paradise Plan website


This ice cream cake has been sold in Japan for 40 years, but it’s almost unknown here
“Drinkable soft serve ice cream” in bottles to go on sale in Japan
Lightly-salted, potato-cracker-flavored ice cream now on sale nationwide
Muji releases ice creams with special ingredients for summer in Japan
Hi-Chew candies get revamped into ice cream sweet treats just in time for summer
New Tokyo sweets shop offers 648 different mochi ice cream dumpling combinations
Japanese rice cooker recipe gives us a tasty new way to enjoy vegetables and wieners
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Body of missing American college student found in Kyoto mountains
Colour Hunting: The hot new street photography trend changing how we see Japan
Ghibli’s No Face continues to demonstrate his generous character growth by dispensing soy sauce
Fukushima City on edge as resourceful and violent bear still not found
Japan’s cheap beef bowl chain Matsuya opens gourmet Premium Matsuya with Kobe beef…inside Matsuya
Godiva melts minds by releasing a new corn chocolate drink in Japan
Japanese convenience store shows us how to dress for the rainy season
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Starbucks Japan unveils new Frappuccino showcasing “mottainai” culture
Osaka is hosting a “hentai” event, but it’s probably not what you think
Tokyo’s Pokémon Cafe reopens this month with brand-new sweets and Pikachu show
What’s it like to join Tokyo’s walking-and-talking-with-strangers club for a day?
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japanese survey reveals the top 10 most popular ice creams in Japan
We try Tokyo restaurant’s crab ice cream that tastes more like crab than cream【Taste test】
Morinaga Milk Industry unveils Japan’s first mayonnaise-flavored ice cream!
Satisfy a Royal Craving – We Try Ice Cream Fit for an Emperor
Mochi ice cream ramen: Noodles will never be the same again
Scallop flavored ice cream: it’s magically delicious!
ZOMG! ICE CREAM! Taste-testing the best autumn-flavored ice cream in Japan
“Make your own Pino ice cream fondue” event to be held for one day only in Tokyo
Japanese convenience store ice cream wins gold for reporter at the Tokyo Olympics
10 awesome ice creams available from convenience stores in Japan
This ice cream spoon uses your body heat to get the perfect scoop, costs more than most desserts
Japan’s new mayonnaise ice cream doesn’t taste like you’d expect【Taste test】
Ice cream with Japanese dashi kelp stock shocks us enough to try it【Taste test】
Häagen-Dazs Japan releases new ice cream flavours inspired by fairytales
Miso powder on ice cream? Don’t knock it until you’ve tried it, we say!【Taste test】
10 awesome ice cream and popsicle brands to try when you’re in Japan
Japan’s latest must-try ice cream is available from … the local convenience store!