Like many people who grew up in America, when I hear the word “Asahi,” the first thing I think of is beer. Of course, beer also happens to be the first thing I think of when I hear “breakfast,” but that’s a story for another time.
However, there’s also an Asashi Newspaper in Japan. And while the news outlet has no connection to the identically named brewer, that didn’t stop it from recently handing out the kind of parenting advice you’d normally expect from a dad who’s also a violent problem drinker, suggesting that parents “accidentally” smash their kids’ video game consoles in order to keep them focused on their studies.
Japanese schools start in April, so summer vacation falls in the middle of the school year. This means less time off than in American schools, plus a hefty amount of homework during it.
On August 8, the Asashi Newspaper ran a column from noted cram school educator Masanobu Takahama on rules to impose to make sure kids keep studying during summer vacation.
Takahama’s advice starts out firmly rooted in common sense. We can’t argue with “make sure your kids get plenty of sleep so they can concentrate” and “study at the same diligent pace each day.” He also recommends concentrating on one subject at a time, and making a list of study objectives for each day and crossing them off as they’re met. Some of his thinking seems downright enlightened, such as “even if kids start to fall behind their study schedule, they shouldn’t panic or push themselves too hard.”
Takahama’s advice starts listing towards the extreme, though, with the last item on his list: “Children should be restricted to a moderate amount of television, and no video games.”
As someone who spends way more time playing games then watching TV, yet somehow managed to graduate from college, I’m a little confused by Takahama’s zero-games policy. What’s wrong with “a moderate amount of TV and video games?” or, hey, since games require interaction on the part of the player rather than simply letting images wash over them, how about putting games before the idiot box?
▼ No TV and a moderate amount of old-timey radio dramas, perhaps?
Nonetheless, Takahama holds up video games as the ultimate hindrance to children’s studies. “For a while, parents should take away their children’s video game systems. In extreme cases, it’s fine to step on the systems and break them, then tell the children it was an accident.”
Sorry, what? Not only is that downright mean, but with parents usually the ones who shell out for the hardware in the first place, surely that would also be incredibly wasteful and stupid thing to do?
Issues of the suitability of video games aside, several readers of the article were shocked by the sudden endorsement of violence and deceit as parenting tools, and took to Twitter to voice their displeasure with both Takahama and the Asashi Newspaper.
“Yeah, nice advice there, Asahi.”
“This is going too far! You call yourselves a news agency?”
“I think it’s more important to treat other people’s property respectfully.”
“Didn’t anyone teach you not to stomp on things when you were a kid?”
“OK, guess we’ll all just have to meet up at the arcade then.”
“I think I’m going to cancel my subscription, then tell Asashi it was an accident.”
We’re a little puzzled by the rationale here too. Scholastic merit is all well and good, but when are kids supposed to learn personal responsibility and time management skills if their parents model that the correct response to every distraction is SMAAASH?
▼ Father of the Year?
Beyond that, implementing Takahama’s plan presents a number of practical difficulties. Modern videogame consoles like the PlayStation 3 are bulky and sturdily constructed. The amount of abuse you’d have to give one to break it is way beyond what you could pass off as “Oh, sorry Junior, Daddy’s foot slipped!”
Also, let’s not forget that people do not wear shoes in Japanese households. Slicing up the soles of your bare feet with shards of hard plastic, or monitor glass in the case of handheld systems like the Nintendo 3DS, seems like a high price to pay when you could just, you know, tell your kids “No games until you’ve finished your homework for today.”
Really, we think Takahama needs to mellow out, which as it happens we’ve got just the thing for:
▼ Asashi, the cause of, and solution to, this particular problem!
Source: Byokan Sunday

Japanese educators call for twice monthly No Video Game Days, recommend kids go fishing
Japanese mom considers cutting off financial support for son who wants to make porn games
Japanese college students discuss whether kids should be allowed to watch anime, play video games
Lots of Japanese parents want their kids to work for Nintendo, but not just for the money, survey says
You can now buy bully insurance for your kids in Japan
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Man bites woman at cherry blossom park in Japan, dies shortly after
Foreign man arrested for walking on Shinkansen tracks, claims he was on the run from yakuza
Peanuts and Coke becomes a viral hit in Japan, but is it a trend worth joining?
How to take your home ramen to the next level by making your own chashu pork in a frying pan
Why is Yoshinoya called Yoshinoya?
Picturesque Tokyo park plays host to millions of flowers and soap bubbles this spring
New Japanese KitKats come in sakura flavour, with poetic symbolism for success
Famous koi ponds overwhelmed with tourists throwing thousands of coins in them
Two food hacks take Japan’s convenience store fried chicken to amazing new sandwich heights
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Starbucks Japan closing only Shinkansen platform branch for popularity-triggered renovations
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
Fading Tokyo – Searching for signs of the Showa era as local neighborhoods evolve[Photos]
Pokémon lacquerware series expands for Year of the Horse with new handcrafted design[Video]
Tokyo turns its phone booths into free Wi-Fi hotspots, and here’s how to use them
Tokyo teahouse serves up a sakura matcha dessert you won’t find anywhere else
Totoro Fund line of beautiful artwork and apparel lets you help the real-world Totoro Forest
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japanese sixth-grader calls out smartphone-loving parents over anti-video game lectures
Japanese parenting app has demon call your phone and scold your misbehaving kids
Japanese prefectural government passes video game ban limiting kids’ daily play, smartphone time
Japanese parent finds a quick and easy way to get your kids to love reading from an early age
Mom of Japanese gamer son has sniper-precise criticism of his Apex Legends habit
How to make your kids hate video games using Animal Crossing
Japanese tutoring company wants to help your kids get better at video games
“Why do I have to study?” Japanese educator’s answer to kids is half kind, half harsh, all wise
Japanese Twitter user spots moms showing fighting spirit during kids’ Pokémon card battle in park
Try Twitter-recommended Ring Fit Adventure for keeping your kids busy when everything is closed
Japanese mom praises hard-studying teenage son…for his Pokémon notes?!?
Japanese gamer mom wants kids to unlock the achievement of beating a game without Internet guides
Does Tokyo need a legal limit on kids’ video game playing time? Governor gives opinion
Three-year-old Japanese girl loves Grand Theft Auto, dad says it’s a great game for kids
Japanese man’s parents present Notice of Expiration of Child-Rearing Services on 20th birthday