
Perhaps many of our readers are aware of the Mid-Autumn Festival which is celebrated each year around late September in China and other parts of Asia. The festival falls on the 15th day of the eighth month in the Chinese calendar, and as such, the actual date varies slightly from year to year, but it is usually around the time of the autumn equinox and is timed to coincide with the full moon. Traditionally a festival to give thanks and pray for a bountiful harvest and also to worship the moon, it is still today a huge event involving the gathering of family and friends, viewing the moon and, of course, sharing the special confectioneries known as mooncakes.
As it happens, just last week, I had the chance to visit Singapore right at the time of the Mid-Autumn Festival, which was on September 19 this year. Now, I knew that the festival would be going on during my trip, and also that the celebration involved mooncakes, and lots of it too — I just had no idea how much!

Chinese-style mooncakes are actually a well-known snack here in Japan, and we even call them by the same Chinese name “月餅” (although phonetically, they’re called geppei in Japanese). We also have a similar custom in Japan of moon gazing at the same time of year as the Mid-Autumn Festival. But interestingly, we don’t eat mooncakes in Japan specifically on that occasion; instead, we eat small dumplings made from mochi called tsukimi-dango (literally, moon-viewing dumplings). And this being my first mid-autumn experience in an area of Asia outside of Japan, I have to say that the sheer extent to which mooncakes seemed to feature in the mid-autumn festivities in Singapore genuinely took me by surprise.
Sure, I expected some shops and hotels to be selling mooncakes, but when I arrived in Singapore, I found that there were mooncakes EVERYWHERE!
▼ Even the Starbucks in front of the hotel I stayed was selling their original mooncakes!
▼ And here are some that I saw in the shops at the airport.

Apparently, it’s Chinese tradition to exchange gifts of mooncakes with family and friends during the Mid-Autumn Festival as a symbol of unity and plenty (And readers, please correct me if I’m mistaken in any of this, as the custom doesn’t exist in Japan). Well, the people of Singapore certainly have a huge selection to choose from, if the special Mid-Autumn Festival site I visited at the Takashimaya Department Store is anything to go by.

▼ Just look at this crowd — and all these shops are selling mooncakes!
It really was impossible to look through all the shops, but I didn’t want to go home empty-handed so I chose a box of small-sized mooncakes from a well-known luxury hotel chain (I may not be staying at their hotel, but I can certainly taste their mooncakes, right?). These were typical traditional baked mooncakes filled with lotus paste, and as you can see, the packaging, both the outer box and the smaller boxes inside, was gorgeous.
Some of the cakes came in even fancier boxes. Just take a look at this beautiful double-layered creation — it’s practically a work of art!
Some mooncakes contain a salted duck egg yolk or even two, like this cake here, symbolizing the full moon.
There were also colorful, non-baked mooncakes called snow-skin mooncakes, which looked absolutely amazing, but unfortunately I couldn’t buy because they wouldn’t keep too long.
▼ A brochure of the mooncakes from the famous Raffles Hotel — even on paper they look beautiful!
I only had the chance to taste the baked mooncakes with lotus paste this year, but they were definitely tasty enough without being too sweet and made me to want to go back again next year and try various mooncakes from other hotels and shops as well.
▼ Some of the other precious mooncakes I saw at special shops and booths
So, if you ever have plans to visit Singapore around the time of the mid-autumn festivities, be prepared to possibly battle crowds to find the perfect mooncake for your loved ones and most of all, to eat lots and lots of the cake, because you really will be surrounded by them wherever you go. Oh, and you may want to bring a larger suitcase than usual, in case you want to take the lovely boxes back with you intact!
All photos: RocketNews24























Starbucks Mooncakes: a beautiful and delicious take on a traditional product
Starbucks Hong Kong adds new bunny mugs and cups to its mid-autumn drinkware range
Cosplayers pose, perform, and get a suntan at Singapore’s cosplay festival 【Photos】
Snacking in Singapore — A Japanese visitor’s list of some favorite Singaporean snacks
Real life Majora’s Mask: Moon crashes in Chinese city, rolls over cars, people 【Video】
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s adorable pudding chick becomes a transit card mascot
Pikachu cakes and other adorable Pokémon 30th anniversary food coming to Tokyo luxury hotel
Sushi Pizza surprises diners in one of the best food destinations in Japan
Gigantic gacha machine appears in Tokyo department store for capsule toy celebration
133-year-old Japanese company’s cookies go beyond matcha with dashi and shichimi flavors
The Japan Burger Championship 2026 in Yokohama next month is the ultimate battle of the beef
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Mr. Sato takes a walk on Tokyo’s American-style street to get some American/Japanese ice cream
Starbucks Japan releases a new limited-edition Frappuccino inspired by espresso affogato
Tokyo’s new extra-expensive ramen restaurant is dividing opinions, so we tried a bowl
Gundam teams up with 300-year-old daruma maker for wood-carved anime mecha figures[Photos]
Japan’s instant ramen snack theme park features an athletic course even adults can enjoy
Pizza Hut Japan’s drinkable curry pizza is here – Is it all we dreamed it would be?[Taste test]
Krispy Kreme releases new limited-edition fox doughnuts at only four stores in Japan
Japanese temple burns to the ground, fire burning inside for 1,200 years unharmed
Two new Sailor Moon art manhole covers are coming to Usagi’s real-world Tokyo neighborhood
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Studio Ghibli releases new anime keychains that are like miniature figurines
Japan has a new cute and clever sunblock for cat lovers
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Singapore’s favourite jerky coming to tantalize taste buds in Tokyo this summer
Tasty art brought to life — enjoy unique recreations of illustrated food at the Pixiv Festival!
Hokkaido has an Ice Festival that’s less famous than the Snow one, but beautiful in its own way
An island-hopping visit to the Setouchi International Art Festival!