
Perhaps many of our readers are aware of the Mid-Autumn Festival which is celebrated each year around late September in China and other parts of Asia. The festival falls on the 15th day of the eighth month in the Chinese calendar, and as such, the actual date varies slightly from year to year, but it is usually around the time of the autumn equinox and is timed to coincide with the full moon. Traditionally a festival to give thanks and pray for a bountiful harvest and also to worship the moon, it is still today a huge event involving the gathering of family and friends, viewing the moon and, of course, sharing the special confectioneries known as mooncakes.
As it happens, just last week, I had the chance to visit Singapore right at the time of the Mid-Autumn Festival, which was on September 19 this year. Now, I knew that the festival would be going on during my trip, and also that the celebration involved mooncakes, and lots of it too — I just had no idea how much!

Chinese-style mooncakes are actually a well-known snack here in Japan, and we even call them by the same Chinese name “月餅” (although phonetically, they’re called geppei in Japanese). We also have a similar custom in Japan of moon gazing at the same time of year as the Mid-Autumn Festival. But interestingly, we don’t eat mooncakes in Japan specifically on that occasion; instead, we eat small dumplings made from mochi called tsukimi-dango (literally, moon-viewing dumplings). And this being my first mid-autumn experience in an area of Asia outside of Japan, I have to say that the sheer extent to which mooncakes seemed to feature in the mid-autumn festivities in Singapore genuinely took me by surprise.
Sure, I expected some shops and hotels to be selling mooncakes, but when I arrived in Singapore, I found that there were mooncakes EVERYWHERE!
▼ Even the Starbucks in front of the hotel I stayed was selling their original mooncakes!
▼ And here are some that I saw in the shops at the airport.

Apparently, it’s Chinese tradition to exchange gifts of mooncakes with family and friends during the Mid-Autumn Festival as a symbol of unity and plenty (And readers, please correct me if I’m mistaken in any of this, as the custom doesn’t exist in Japan). Well, the people of Singapore certainly have a huge selection to choose from, if the special Mid-Autumn Festival site I visited at the Takashimaya Department Store is anything to go by.

▼ Just look at this crowd — and all these shops are selling mooncakes!
It really was impossible to look through all the shops, but I didn’t want to go home empty-handed so I chose a box of small-sized mooncakes from a well-known luxury hotel chain (I may not be staying at their hotel, but I can certainly taste their mooncakes, right?). These were typical traditional baked mooncakes filled with lotus paste, and as you can see, the packaging, both the outer box and the smaller boxes inside, was gorgeous.
Some of the cakes came in even fancier boxes. Just take a look at this beautiful double-layered creation — it’s practically a work of art!
Some mooncakes contain a salted duck egg yolk or even two, like this cake here, symbolizing the full moon.
There were also colorful, non-baked mooncakes called snow-skin mooncakes, which looked absolutely amazing, but unfortunately I couldn’t buy because they wouldn’t keep too long.
▼ A brochure of the mooncakes from the famous Raffles Hotel — even on paper they look beautiful!
I only had the chance to taste the baked mooncakes with lotus paste this year, but they were definitely tasty enough without being too sweet and made me to want to go back again next year and try various mooncakes from other hotels and shops as well.
▼ Some of the other precious mooncakes I saw at special shops and booths
So, if you ever have plans to visit Singapore around the time of the mid-autumn festivities, be prepared to possibly battle crowds to find the perfect mooncake for your loved ones and most of all, to eat lots and lots of the cake, because you really will be surrounded by them wherever you go. Oh, and you may want to bring a larger suitcase than usual, in case you want to take the lovely boxes back with you intact!
All photos: RocketNews24























Starbucks Mooncakes: a beautiful and delicious take on a traditional product
Starbucks Hong Kong adds new bunny mugs and cups to its mid-autumn drinkware range
Cosplayers pose, perform, and get a suntan at Singapore’s cosplay festival 【Photos】
Snacking in Singapore — A Japanese visitor’s list of some favorite Singaporean snacks
Real life Majora’s Mask: Moon crashes in Chinese city, rolls over cars, people 【Video】
Studio Ghibli adds new Jiji’s baby plush toy to its anime merchandise range in Japan
Beautiful off-the-beaten-path spot near samurai castle in rural Japan looks like a Monet painting
Wagyu ramen for foreign tourists appears in Kabukicho, with a very high price tag
This awesome Japanese arcade chain has crane game coaches to help you win prizes
Japanese figure skating star Yuzuru Hanyu and Winne-the-Pooh announce crossover merch line [Pics]
Tokyo sweets store has a “350% Pudding Soft Serve”, and people are going wild for it
McDonald’s Japan’s new Chiikawa Happy Meal figures are here![Photos]
Stray cats almost became classified as an invasive species in Japan but the change was overturned
Japan’s new beer glass is designed to force you to drink…water [Video]
Studio Ghibli releases new Kiki’s Delivery Service Jiji music box for anime fans
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Anime fan in Japan arrested for ordering and cancelling over 4.3 billion yen in anime merch
Starbucks Japan teams up with Traveler’s Company for new stationery and goods collection
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Beautiful Totoro bonsai figure needs no watering, makes soothing rain showers whenever you want
End of a manga era as Weekly Shonen Jump’s circulation drops under one million
Kochia calling: Right now is a great off-season season to visit this beautiful Japanese park
This beautiful rural Japan river is a great alternative to touristy summer retreats [Photos]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Cup Noodle unveils first-ever cold-water instant ramen in Japan
99-year-old woman rescued while attempting to climb Mt. Fuji
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Singapore’s favourite jerky coming to tantalize taste buds in Tokyo this summer
Tasty art brought to life — enjoy unique recreations of illustrated food at the Pixiv Festival!
Hokkaido has an Ice Festival that’s less famous than the Snow one, but beautiful in its own way
An island-hopping visit to the Setouchi International Art Festival!