
Regular readers of our site may recall we recently brought to you a story congratulating Hello Kitty on her birthday. Since then, we’ve found out that the busiest kitty in the world was hard at work even on her birthday!
In fact, the fun is just starting at Sanrio Puroland, the indoor theme park located in Tama New Town, Tokyo, with all the celebrations on the way as the world-famous mascot cat turns 40 on November 1 next year! Forty, now that’s a big one for anyone … or any character for that matter.
So, how did Hello Kitty spend her 39th birthday?
We’ve always been impressed with how much work our beloved Ms. Kitty manages to get done, but the job she tackled on her recent birthday was a big task even by her standards!
On the big day this year, a commemorative event was held at Puroland to kickstart the festivities leading up to Hello Kitty’s 40th anniversary, and approximately 3,000 Kitty fans gathered at the park to join in the fun. The park’s new parade, which was revamped for the first time in six years, was revealed, and Yuko Yamaguchi, the creator of the star cat herself, was also present for the event.
▼Let the festivities begin!
▼The creator of Hello Kitty, Yuko Yamazaki made an appearance too
And dressed in a special 40th anniversary costume, Hello Kitty also took on the challenge of hugging 1,000 parkgoers! That’s right, one thousand! Now you see why we said the famous feline tackled such a huge job on her birthday.
▼Hello Kitty in the costume designed specially for her 40th anniversary
▼Hello Kitty giving hugs to excited fans
The “1,000 hugs” challenge marked the start of the “Give Me a Hug Tight” (HUG shite “gyu”) project, which will be one of the main activities surrounding the 40th anniversary celebrations. As part of the project, Hello Kitty will be going on a “world tour” to offer hugs and express her appreciation to fans across the globe.
So, it looks like Hello Kitty will be busier than ever with her special anniversary coming up. We’ve heard that many exciting anniversary events are scheduled to be held until December of next year (and yes, many adorable commemorative items will be sold too, we’re sure), so Hello Kitty fans should have plenty to be delighted about in the coming months. We look forward to seeing you bring much joy to your followers in many different parts of the world during your special year, Ms. Kitty, but make sure you don’t work too hard!
▼We thought we’d leave you with some additional pictures of the renewed parade:
Original article by: Usagi Yumeno
Source: Sanrio Puroland official site and Hello Kitty 40th Anniversary special site (Japanese)
[ Read in Japanese ]














Here’s wishing you a Happy 40th, Hello Kitty!!
Who’s afraid of the big Four-O? Not this Kitty!
“Hello Kitty Park” in China is set to open on New Year’s Day!
Wait…Hello Kitty has a twin sister?!?!?
Was the end of Kochikame, the longest-running manga series ever, foreshadowed two years ago?
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Starbucks Japan releases new limited-edition summer drinks…and a pastry for dunking
Lawson upsizes convenience store food for a limited time with two must-try Japanese meals
Japanese bento shop touches hearts by selling super cheap boxed lunches for around a dollar
Family Mart’s new Gyoza Dog proves Japanese convenience store food hits different
New research reveals that the key to efficient memorization may be in exhaling
Japan’s Pokémon Slowpoke Train goes on hiatus, but a mini version could be yours to own
Sizzling on a hot plate?! American sushi rolls break all the rules at this Japanese restaurant
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
East Japan Railway announces plans to abolish magnetic-strip tickets
Universal Studios Japan is giving Frieren anime fans the chance to make unforgettable memories.
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
Tokyo’s life-size Gundam is getting a new look before its end-of-summer removal
Japan’s cheap beef bowl chain goes upscale with Matsuya Premium, but is it worth the higher price?
7-Eleven Japan joins the craze for Korean Gamja Cheese Balls
Shakey’s Japan creates matcha mochi, Kyoto fish, and Kansai Chili Con Carne pizzas
Kanji ice cream becomes a sell-out hit in Japan
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japanese convenience store shows us how to dress for the rainy season
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Hello Kitty is now officially over the hill, but still adorable
Hello Kitty fans have a special reason to go to Sanrio amusement parks December 4 – They’re free!
Happy Birthday, Hello Kitty!
Hello Kitty will deliver your messages as part of a special campaign…from space!
Hello Kitty takes to the stage for the Sanrio musical【Photos】
DJ Hello Kitty drops the beat and F-bombs at all-night Sanrio Puroland Halloween event【Video】
Go, Super Alloy Kitty! Hello Kitty takes robot form and stars in original animated video
Puma teams up with Hello Kitty in Japan for limited edition sneakers and sportswear
Newest, final short in the Gundam vs. Hello Kitty Project has Amuro and Kitty join forces【Video】
McDonald’s Korea now serving up Hello Kitty in cute Sanrio costumes
Who killed Hello Kitty…?! Sanrio’s Puroland wreaks gory havoc with zombies, ghoulish cuisine
Website lets you make yourself into a Sanrio character for a virtual parade with Hello Kitty!
After 33 years, Hello Kitty’s voice actress, the legendary Hayashibara Megumi, is being replaced
Hello Kitty gets busy again — this time collaborating with an iconic manga character!
Hello Kitty melons are back in Japan for the same high price