Hello Kitty is now officially over the hill, but still adorable

Hello Kitty is turning 40, but her birthday is definitely not going by unnoticed. Fans in the Tokyo area are in for a treat with the Shibuya de Hello Kitty (“Hello Kitty in Shibuya”) event. In a collaboration with Shibuya department stores such as 109, Tokyu Hands and Hikarie, Hello Kitty fans will have a multitude of ways to help Hello Kitty ring in her 40th year. It’s enough to make Avril Lavigne explode.

From whoopie pies to champagne to photo events to wrestling gear, everyone’s favorite mouthless cat is making her presence known in one of Tokyo’s most popular neighborhoods. The event runs from April 24 to May 6 (depending on participant), so many people will be able to use the Golden Week holidays to check it out.

Hello Kitty is making an appearance at The Theatre Coffee in the Hikarie department store, and it looks like she got a makeover for the occasion. She’s traded in her trademark white for a sleek black—perhaps because it’s slimming and she’s getting a little self-conscious about her chubby thighs.

▼ Her bow is leopard-print because, well, she is 40, after all.

They’re offering a variety of Hello Kitty menu items, like this fruit plate with chocolate fondue. As a bonus, the mug is yours to take home when you order it!

You can also order Hello Kitty champagne!

▼ The whoopie pie is optional, but if you want an excuse to get drunk and yell “Whoopie!” it’s probably the way to go.

The apple juice comes with a souvenir keychain, which explains why it costs 1200 yen (US$11.75).

Sachiyocoleito tweets “I got the charm with Kitty sitting down. I want the sexy one where she’s looking over her shoulder, so I’ll come again. (・∀・)”

▼ Oh, so the kitty has become a cougar! Rawr!

Kitty snacks are absolutely everywhere in Shibuya right now. There are Hello Kitty and My Melody mugs filled with vanilla mousse.

Hello Kitty daifuku filled with strawberry and custard cream.

Hello Kitty cakes.

Hello Kitty apple sweet potato pies.

▼ It’s been a long day, hasn’t it Kitty-chan?

And then there’s all the merchandise. Oh, so much merchandise! Let’s start with this Hello Kitty fountain pen, priced at 54,000 yen (US$528.71) at Tokyu Hands.

▼ Because every serious businessman needs some cute in his day.