
If the Japanese media hadn’t bothered to point it out, we never would have even realized the newest model for American fashion boot (that’s a thing?) manufacturer Luan is none other than comedian and former tasteless gay stereotype “Hard Gay”.
We’re still looking at the promotional photos and rubbing our eyes in disbelief. It turns out that, when he made the surprise announcement in June this year that he had decided to go into modelling, the former entertainer wasn’t kidding around.
Gone are the huge sunglasses and leather vests and wristbands of Hard Gay (pictured above); this young man is taking his new role incredibly seriously.
Hard Gay, aka Masaki Sumitani, had only recently announced he would be shifting from professional wrestling and comedy to modeling – since his outing as a straight man resulted in the career death of the Hard Gay character and a severe foot injury crippled his wrestling career – but the speed of the transition can almost certainly be attributed to his, HOLY CRAP LOOK AT THOSE ABS!
Okay, so it’s safe to say the guy has sort of been suited for modeling all along, but we were all too blinded by his outrageous pelvic gyrations to see it. And the gig couldn’t have come at a better time for Sumitani himself, who, according to his own testimony, was only making the equivalent of US$70 a month after both his comedy and wrestling careers had fallen by the wayside; because apparently Sumitani was perfectly comfortable grinding his crotch into people’s faces for money, but fancied himself above bagging groceries.
Still, we have to say we think he’s found his calling. Dude looks legit.
Source: Hachima Kikou
Photos: Luan





TV icon Hard Gay thrusts into the world of professional modeling
Japanese business established to rent out ad space on lazy comedian’s backpack
Japanese comedian apologizes for his many “multipurpose toilet affairs”
Japanese masturbatory aid Tenga’s president reveals how crazy HARD he works
A visit to statue of Tokyo comedian and COVID casualty Ken Shimura still brings smiles to hometown
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Japan’s cheap beef bowl chain goes upscale with Matsuya Premium, but is it worth the higher price?
7-Eleven Japan joins the craze for Korean Gamja Cheese Balls
Lawson transforms convenience store food with massive katsu burger and an insane curry bread
Starbucks Japan releases special limited-edition summer drinks… at only 30 stores
Two of Kyoto’s famous temples tackle streetside trash with solar-powered trash cans
Anne Hathaway creates PR frenzy in Japan after mentioning Tottori in Devil Wears Prada interview
East Japan Railway announces plans to abolish magnetic-strip tickets
Luxury houseplant fraud leads to arrest of Takamatsu man
Super Mario Galaxy Happy Meal toys now available at McDonald’s Japan
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
Ghibli’s No Face continues to demonstrate his generous character growth by dispensing soy sauce
Japanese rice cooker recipe gives us a tasty new way to enjoy vegetables and wieners
Family Mart commits “reverse fraud” in new Giant All-Star Festival, and we couldn’t be happier
New Tokyo sweets shop offers 648 different mochi ice cream dumpling combinations
Colour Hunting: The hot new street photography trend changing how we see Japan
Body of missing American college student found in Kyoto mountains
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japanese convenience store shows us how to dress for the rainy season
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Daughter of Japanese idol and former SMAP star Takuya Kimura makes her modelling debut in Japan
Japanese “living doll” model Matt stars in commercial alongside actual doll family, The Fuccons
Pro sumo wrestler walks into Japanese arcade, shows off amazing rhythm game drum skills【Video】
Japanese comedian parodies Trump, instructs noodle-loving Kyotoites to “Get out of here!”【Video】
Japanese comedian shares hilarious “magical poses” that make you look like you’re naked【Video】
Ed Sheeran’s “I Don’t Care” gets official Japanese parody video starring Blouson Chiemi 【Video】
Japanese partier misses the lights and music of clubs, makes their own in their washing machine
Classic Japanese painting “Picture Scroll of a Fart Battle” is exactly what it sounds like
Popular Japanese celebrity tattoos his family’s names on his arms, gets blasted by netizens
Lifehacks for perverts: How to make a pretty bow out of some pretty panties 【Video】
We interview Japanese comedy duo Yumbo Dump, learn how to make noises with our bellies
Nine celebrities who speak Japanese… or some variation of it
9 middle-aged Japanese men come to work in the clothes they’d like their partners to wear