
Natto, which is also known as fermented soybeans, is a dish well-loved by the Japanese for its high nutritious value. Recently, we introduced a restaurant which served all-you-can-eat natto, and this time we’re back with another great natto dining experience!
Ibaraki prefecture has opened a local goods retail store and restaurant, named Ibaraki Marche, in Tokyo’s Ginza. Natto is widely used in many of the local dishes of Ibaraki, so one can expect Ibaraki Marche to serve the best tasting natto.
Ms. Rinko, a reporter over at our Japanese sister site Pouch, headed over to the restaurant to try out their natto lunch.
Natto Tonkatsu Set + Natto Bar
Our reporter ordered a “Ibaraki Specialty: Natto Tonkatsu Set” that costs 1,280 yen (USD13.8). Deep-fried pork cutlet with fermented soybeans may sound like a bizarre combination, but you can’t go wrong with the nation’s two favorite dishes put together, can you? So what exactly is it?
At first glance, the dish looked just like any other tonkatsu dish. But upon closer inspection… tiny beans could be seen in-between the cuts. That’s right! It’s not any other tonkatsu; it’s natto-filled tonkatsu! The juiciness of the cutlet, made from Ibaraki’s premium local “Rose Pork”, together with the umami of the natto, created a divine taste that was hard to resist. A bit of lemon squeezed in added just the right amount of extra flavor that married well with the tonkatsu and natto blend. Heavenly!
Oh yes, and before we forget, the lunch set also came with a “Salad Bar” as well as a “Natto Bar”.
“Natto Bar”? Just hearing the name got our natto lover reporter excited. Ms. Rinko resisted the temptations to start feasting on the tonkatsu right away and headed to the natto bar to take a look…
There were two kinds of natto – the normal-sized ones and the smaller ones, which are also known as “Hikiwari natto”- and five types of special sauces – western ohba sauce, parmigiano, miso garlic, ume and Japanese sesame sauce! The usual soy sauce and mustard, as well as olive oil were also available.
And of course, our reporter tried all the possible combinations. Yes, 16 bowls of natto! They were all equally good, but the most interesting one was parmigiano which made the natto taste almost western.
Natto Commuter Pass
Here comes the most important bit, which is also the reason why our reporter visited in the first place. The restaurant has released a “Natto Commuter Pass” on the 16th of this month, which is a concession ticket that gives its holder access to free flow of premium natto!
The pass is sold at a affordable price of 1,000 yen (US$11) per month. Sales end on 28 Feb., or when all 710 tickets have sold out, whichever comes first.
Five types of natto, all of which are premium natto that originates from Ibaraki, had been chosen from the list of natto products sold in the select shop to be on the commuter pass menu.
Unfortunately, our reporter’s stomach could only handle three more servings of natto after the super-satisfying natto tonkatsu lunch set.
According to the shop staff, shoboro natto-zuke (first on the left) contains picked radish and hence does not require extra flavoring. Next up was Ms. Rinko’s personal favorite – kurohouc (center)! The staff recommended adding olive oil to the black beans, which gave the natto a very smooth texture. Last but not least, ganko ittetsu (first on the right) is natto that is fermented under strict weather and humidity considerations. Its smell is mild compared to the usual natto, so for those who are new to natto or dislike it, you may want to go with ganko ittetsu.
No matter whether you love or hate natto, it’s definitely worth stopping by during your next trip to Tokyo. Even if it turns out that the commuter pass is no longer available at the time of your visit, you can still get your hands on some of the Japan’s best natto in the select shop.
Ibaraki Marche
Tokyo-to, Chuo-ku, Ginza 1-2-1
Opening Hours: 10:30~20:00 (select shop), 11:00~23:00 (restaurant)
Tel: +8103-5524-0818 (select shop), +8103-5524-0827 (restaurant)
URL: http://ibarakimarche.com/
[ Read in Japanese ]

























All-You-Can-Eat Fermented Soybeans for $8.50! Choose From Eight Types of Natto!
All-you-can-eat stinky fermented soybeans come to Ginza, if that’s your thing
We go looking for the best natto (fermented soybeans) in all of Japan【Taste test】
Tokyo all-you-can-eat tonkatsu pork cutlet restaurant is all we need for a happy meal
All-you-can-eat meat offered by restaurant in the heart of Tokyo for less than 10 bucks
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Ghibli’s No Face continues to demonstrate his generous character growth by dispensing soy sauce
Osaka is hosting a “hentai” event, but it’s probably not what you think
Tokyo’s Pokémon Cafe reopens this month with brand-new sweets and Pikachu show
Japanese convenience store shows us how to dress for the rainy season
A Japanese toast sandwich remix: The toasted rice rice ball[SoraKitchen]
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Starbucks Japan unveils new Frappuccino showcasing “mottainai” culture
Lawson opens a new mini supermarket, and the lucky bags can essentially stock your kitchen
Japanese high school closes its cafeteria, replaces it with a 7-Eleven convenience store
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
What’s up with the Ghibli Park photo and video ban?
What’s it like to join Tokyo’s walking-and-talking-with-strangers club for a day?
Krispy Kreme releases a new Doughwich… at only one store in Japan
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Tokyo restaurant has all-you-can-drink sake and all-you-can-eat sushi, and all of our love
Shakey’s is back! All-you-can-eat pizza chain returns to downtown Tokyo’s Shinjuku
Tokyo restaurant’s all-you-can-eat gyoza and all-you-can-drink beer starts at just 20 bucks
We try all-you-can-eat sushi for less than $8.50 at a restaurant in Tokyo’s Chiyoda Ward
All-you-can-eat yakiniku, curry, and ice cream, all for just 10 bucks at this Tokyo restaurant
Japan’s largest all-you-can-eat-and-drink offer spans eight different restaurants in Osaka
All-you-can-eat lunch buffet for just 850 yen right next to Shinjuku Station
All-you-can-eat cake is all you need to convince us to eat at this Tokyo café
All-you-can-eat tacos arrive in Tokyo’s Shibuya neighborhood for under nine bucks
There’s a permanent all-you-can-eat, all-you-can-drink KFC restaurant opening in Tokyo
We scarf down all-you-can-eat fried chicken at a Tokyo pub
Sayonara, Shakey’s: All-you-can-eat pizza chain disappears from Tokyo’s Shibuya
Tasty and cheap: 30 minutes of all-you-can-eat yakiniku for only 780 yen
Tokyo restaurant’s amazing all-you-can-eat oyster deal works out to less than three bucks an hour
Tokyo cafe offers all-you-can-eat pancakes for less than ten bucks!