
Last week, President Obama and Japanese Prime Minister Shinzo Abe had dinner at Sukiyabashi Jiro, considered by many to be one of the best sushi restaurants in Tokyo, if not the world.
It’s certainly the most famous sushi spot on the planet thanks to the 2011 documentary “Jiro Dreams of Sushi.” The three-star Michelin restaurant is located in the basement of an office building near the Ginza station, with a modest wooden counter and only 10 tables in the entire establishment. 89-year-old master chef Jiro Ono serves a tasting menu of roughly 20 courses, for a total of 30,000 Japanese yen (just under $300).
But some people question if the experience is actually worth the money.
While there’s no question that diners are eating some of the freshest and most perfectly prepared fish available, the meal is often rushed. The Michelin Tokyo Guide warns “don’t be surprised to be finished within 30 minutes.” That’s the equivalent of spending 1,000 Japanese Yen — or $10 — per minute.

The famous chef Jiro Ono in his restaurant Sukiyabashi Jiro.
Andy Hayler, a food critic at Elite Traveler who has dined at every Michelin three-star restaurant in the world, had a less-than-stellar experience at Sukiyabashi Jiro in 2008. “It was very rushed, and I gather has become even more rushed since,” he told Business Insider. “A well traveled American friend went recently and timed it in and out in 28 minutes, his wallet several hundred dollars lighter.”
(For those curious, Obama’s visit lasted for one and half hours, three times longer than the typical meal at Sukiyabashi Jiro.)
There are a few reasons for Chef Ono’s fast pace. Connoisseurs believe that the highest quality sushi is served within five seconds of being prepared, and that diners should not let a bite of sushi rest, but consume it immediately.
Plus, eating those 20 sushi courses over the span of hours could ruin the customers’ appetites as they become increasingly full, and they would not appreciate the later courses. Chef Ono’s meal lasts less than a half an hour, so there’s not enough time for diners to start to feel overly full (it takes about 20 minutes for our body to recognize that it’s satiated) and they can better enjoy every perfect bite of sushi.
In addition to the fast pace, however, some people claim the service itself can be hit or miss at Sukiyabashi Jiro depending on who you are and who you’re with. Foreigners who don’t speak Japanese, known as gaijin, have a hard time getting a reservation at Sukiybashi Jiro in the first place and an even harder time being served. Since Chef Ono doesn’t speak English and his son speaks very little, their explanations and any diner questions or requests are often completely lost in translation.

Chef Ono’s Uni (sea urchin) is surrounded by a layer of crunchy seaweed. It’s as creamy as ice cream.
Bringing along a friend or guide who speaks fluent Japanese is not only highly recommended by every reviewer, but often necessary. Some reviewers even describe a hostile relationship between Chef Ono and foreigners, with some going so far as to claim discrimination.
Hayler described the poor service in the 2008 review:
From the moment we sat down, the old gentleman who runs the place, and the chef who served us, regarded us with barely concealed contempt. They spent their time glowering at us throughout. The fish came at a very fast pace, and when at one point my wife stopped for a few moments towards the end and explained (via our translator) that she just needed a moment, they just took her sushi away regardless. “The customer is always right” is not a concept that has caught on at this place.
Many of his readers agreed with his assessment of the service in the comments section, describing their own experiences with Chef Ono. One man even said he and his brother were almost kicked out during a 2011 visit:
As my brother and I entered the restaurant, my brother removed his jacket and placed it on a rack. Before I could reach for my scarf, my brother’s jacket was — literally — shoved back into his chest, and he was being pushed in the back towards me and told, “Sorry, no foreigner.”
….
My wife, as yet unseen, suggested she try herself — being Japanese — and sure enough, she was treated as if a new guest had come in. When she confirmed our reservation and learned our table was ready, she beckoned us in. They were startled to see us re-enter the restaurant with her, although no apology was forthcoming.
Despite these negative reviews, not everyone experiences poor service at Sukiyabashi Jiro, and most people still agree that the food itself is superb. Obama called it the “best sushi I’ve ever eaten,” and Hayler agreed, telling Business Insider that he thought his meal was “objectively good,” but that it still did not compare to other Tokyo establishments such as Sushi Saito, Yoshitake, Mizutani, and Sawada.

Daisuke Nakazawa preparing sushi inside Sushi Nakazawa in NYC.
Jiro Dreams of Sushi
So if you are comfortable with feeling rushed throughout a $300 meal and potentially poor service, then it’s worthwhile to visit Sukiyabashi Jiro and try Chef Ono’s truly amazing sushi.
But Japan is filled with fantastic restaurants. Jiro Ono’s spot isn’t even in the top 30 sushi restaurants in Tokyo by Japanese diners on Tablelog, Japan’s Yelp equivalent.
And for those looking for a more affordable and low-key sushi meal in the U.S., New York is now home to Sushi Nakazawa. Owned by Jiro Ono’s former protégée Daisuke Nakazawa, the entire meal lasts for two hours and costs only $150 a head.


How to get an amazing Sukiyabashi Jiro sushi lunch for less than 15 bucks
21 photos of Sukiyabashi Jiro sushi, probably the best in all the world
Sukiyabashi Jiro Sushi Rice: How good is rice from Japan’s legendary sushi restaurant?
“A Taste of Japan”: Mouth-watering video of one man’s incredible gourmet trip 【Video】
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
30 Pikachus want to share a Tokyo hotel room with you that has separate Grass, Water, Fire spaces
New Travelling Bento pouches turn your luggage into a Japanese lunch box
New 7-Eleven sandwich goes viral in Japan, but is it everything it’s cracked up to be?
Japan’s full-facemask Ninja Parka still lets you eat ice cream[Photos]
New limited-edition Starbucks Japan drinks are for true coffee lovers!【Taste Test】
Japanese-style accommodation at the new Premium Dormy Inn hotel in Asakusa will blow your mind
Does this video about an abandoned dog leave you wiping your eyes or shaking your fist?
Catch! Noodles and bowls fly through the air at this Japanese ramen restaurant
Holy noodles! Japanese restaurant serves up some very unusual udon
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Starbucks Japan closing only Shinkansen platform branch for popularity-triggered renovations
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
Two food hacks take Japan’s convenience store fried chicken to amazing new sandwich heights
7-Eleven Japan’s new baked-in-store sweet treat is only available in three parts of the country
Man bites woman at cherry blossom park in Japan, dies shortly after
Peanuts and Coke becomes a viral hit in Japan, but is it a trend worth joining?
Can a downtown Tokyo super sento bathhouse beat a hotel for a one-night stay?
New Japanese KitKats come in sakura flavour, with poetic symbolism for success
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says