
It’s been a couple of years since we featured something about Masako Mizutani (水谷雅子) on our site, but Japan’s Lady of Eternal Youth is back again and looking just as youthful as ever. Even now at 45 years of age, she’s still the envy of women everywhere with barely a wrinkle to be seen.
In fact, Ms. Mizutani’s age-defying looks are so legendary that she was (unsurprisingly) selected to star in a new commercial for Asahi’s line of “Asahi Perfect Asta Collagen powder.” You can bet that with her endorsement, Japanese women will be flocking to stores to buy the new product. Keep reading to see the commercial now.
One look at photos of Ms. Mizutani over the years and you’ll think that she’s somehow discovered the secret to aging backwards. Her skin all but glows with a radiant shine. She has even been featured on Chinese television programs to share her age-defying beauty secrets, which apparently include a 5-hour daily beauty regimen.
▼Ms. Mizutani over the years. The numbers in bold on the right side of each photo signify her age at the time.
▼Hey, how did these selfies of Ms. Mizutani’s 20-something-year-old daughter get here?
…OHMYGOD WAIT, it’s actually Ms. Mizutani herself!!
▼Even without any makeup on, her youthful looks are still jaw-dropping.
You can see why Asahi chose her to star in their new commerical, right? Speaking of which, take a minute to check it out below:
In the brief clip, Ms. Mizutani pours some of the collagen powder into her coffee, stirs it, and takes a sip, all while looking fabulous. The message claims that the powder is packed with a mixture of twelve ingredients that promote beautiful skin. Sigh, if only all of us could look that fabulous while drinking coffee…
And that’s not all – Asahi is also running a special “Beauty Change Campaign: Just like Masako Mizutani! A shocking 20-minus years!” from May 28 through June 30. Women who are twenty years or older and living in Japan are eligible to participate. The campaign involves two separate prizes: One winner and a friend will be invited to a real studio, where they will receive hair, makeup, and fashion makeovers by professionals before having their portraits taken like real models. Also, 50 other winners will receive a one-year supply of the new collagen powder. Details for entry can be found on the official campaign site (Japanese only).
If you still can’t get your fill of gorgeous, age-defying women, you’ll be blown away by this incredibly youthful-looking grandmother, too!
Sources: AOL Online Japan, Asahi Food & Healthcare Co.
Images: Masako’s Lifestyle, YouTube




Japan’s 59-year-old “eternal idol” amazes fans with hasn’t-aged-a-day self-cover【Video】
Japan’s 54-year-old lingerie model is turning heads of multiple generations in new ads 【Video】
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Japan now has a special desk for people who work at home with a pet cat[Photos]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Rumors say this is Japan’s very best McDonald’s branch, but what makes it special?[Taste test]
Japanese kindness restores our faith in humanity after a highway bus accident in Tokyo
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japan now has a “for foreign tourists only” Mt. Fuji sightseeing train[Video]
This upcycled Kyoto train cafe is the ultimate kawaii spring experience
Fatal stabbing at Pokémon Center in Tokyo reignites concern over rising stalking cases in Japan
Starbucks Japan adds new Sencha Matcha Tea Frappuccino to its menu, but only at 28 locations
7-Eleven Japan releases a crazy new viral sandwich: Chocolate Sprinkles and Whipped Cream
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Nine amazing off-the-beaten-path cherry blossom spots in Japan for yaezakura and shidarezakura
Stunning central Japan wisteria festival is like a purple fantasy straight out of a Ghibli movie
Studio Ghibli releases the My Neighbour Totoro tea caddy, with a magical self-closing lid
Create a tiny Ghibli anime world on your bookshelf with new miniature papercraft art kits
Studio Ghibli unveils new Rollbahn notebook in honour of Howl’s Moving Castle
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Train station platform ramen store closes its doors on half a century of history in Tokyo
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says