
Crossdressing and genderbending are not only long-time staples of Japanese anime and manga, but also of TV and celebrity culture. From this, anyone would think that Japan was one of the most open and accepting countries when it comes to people who don’t fit into traditional gender roles or relationships. However, the reality outside of media and entertainment is often quite different. Family and work life are both still clearly divided down gender lines, and men who engage in anything that blurs or crosses these lines are generally shunned. But could the girl who dumps a guy just because he turns up to a date in a dress be the one who’s really missing out?
The recent announcement of the divorce of Japanese power couple actress Miho Nakayama and her writer/director husband Hitonari Tsuji has set tongues in the celebrity gossip blogosphere wagging, not least because one of the reasons for their split is rumored to be that Tsuji’s wife was not happy when he began to adopt a more feminine look, including growing his hair long and painting his nails. Spurred on by this, an article on dot.asahi has interviewed people quick to come to the defense of relationships where the man steps outside of traditional images of masculinity.
Terms such as transgendered and transvestite have loaded meanings in English that don’t always correlate with Japanese views, so in this case we’ll be using the Japanese term ‘otoko no ko‘. The terms otoko no ko and josoushi are used to describe a man who dresses like, and sometimes also lives like, a woman. Otoko no ko has the same reading as the word for ‘boy’ (男の子), but in this case the final kanji character is replaced with the one for ‘daughter’ (男の娘), which changes the meaning.
According to Naoko Tachibana, the otoko no ko boom began around 2009 and continues to grow with the launch of makeup magazines and salons catering specifically to them. It’s certainly true that companies have been scrambling to get their fingers in the pie of this niche market with all kinds of unnecessary products!
Naoko is a photographer and author of otoko no ko photobook Yuri Danshi, and she sees between 20 and 30 crossdressers in her studio every month. As such, she has plenty of opportunities to find out about the love lives of these guys, and apparently they’re doing pretty well for themselves. She says that women are attracted to them because they have ‘the cuteness and beauty of a woman’, but the contrast with their still very much intact ‘maleness’ is exciting. It’s also fun for girls to dress them up like a doll, putting makeup on them and choosing clothes for them.
Of course, a man will not necessarily be aware of his own inclinations when he marries, and it may only be years later that he ‘awakens’ to it. According to Naoko, ‘there are three times in a man’s life when he might awaken to the fact that he enjoys women’s clothing. First is puberty, the next is in his 30s/40s, and finally in his 60s after retirement. At times when the role expected of a man in society and the household changes, they can experience a ‘gender crisis’.’
▼ Never too old.
Unfortunately, due to societal pressure to conform, many men will keep it to themselves, which couples counselor Mariko Murakoshi says leads to much anxiety. She points out that there are plenty of sporty and androgynous women out there, so why shouldn’t there be men who enjoy more feminine styles. She also believes that women can find lots to love in a softer kind of man who shares their world view, rather than the stereotypical domineering husband. And not only that, but they’ll be able to go clothes and makeup shopping together! Unless of course she’s actually a tomboy…
Naoko agrees with Mariko that the key is to be open, and insists that ‘couples where the woman approves of her man being an otoko no ko are long-lasting! Since learning that you enjoy wearing women’s clothing isn’t something you can just ‘grow out of’, you shouldn’t hide it. I have seen many couples whose bonds have been strengthened by accepting this.‘
While this article is overly sugary and fails to address the many fears and worries that not only the otoko no ko themselves but also their partners must face, it’s refreshing to hear people talking positively about something that most of Japanese society still doesn’t really know how to deal with.
Source: Jin115
Images: Naoko Tachibana, Twitter


Crossdressing photography book hopes to improve transgender awareness in Japan
Elegant new bar and club space especially for crossdressers to open in Tokyo
New Tokyo Crossdressing Bar Appeals to First-Time Drag Queens
“We don’t want to be girls. We just want to be cute!” The future of crossdressing in Osaka
Japanese town’s mascot character may be a man dressed in women’s clothing, possibly on purpose
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Silicone testicle covers banned from Japanese sauna following cups being left behind and on shelves
Studio Ghibli now sells Ursula’s backpack from Kiki’s Delivery Service at its anime shop in Japan
Japanese government planning higher ticket prices for foreign tourists at Tokyo National Museum
Mister Donut unveils new sakura doughnuts for cherry blossom season 2026
How to fold an adorable towel bunny while you wait for your meal
Beautiful 3-D puzzle kit lets you build Ghibli’s Spirited Away bathhouse with no tools, glue【Pics】
Is this chic hotel in Tokyo’s Asakusa district really a capsule hotel? As a matter of fact, yes!
Kyoto raises hotel accommodation tax to fight overtourism, travelers could pay up to 10 times more
7-Eleven Japan now sells bagels…cooked in bamboo steamers
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Is Tokyo Station’s startlingly expensive wagyu bento boxed lunch worth its high price?[Taste test]
One Piece creator has hidden secret of anime treasure’s identity in chest at bottom of real-world ocean
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japanese restaurant chain serves Dragon Ball donuts and Senzu Beans this spring
Live-action One Piece’s Luffy teaches Sesame Street’s Elmo a Japanese word for friendship[Video]
Sakura Festival in Chiyoda mixes illuminations, boats, music, and Rilakkuma in the heart of Tokyo
Japan’s craziest burger chain takes menchi katsu to new extreme levels
Viral Japanese cheesecake from Osaka has a lesser known rival called Aunt Wanda
Japan’s newest Shinkansen has no seats…or passengers [Video]
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
“Male, female…other?” Japan form-makers consider possible LGBT discrimination in their terminology
The upside of dating a man whose hobby is joso, or cross-dressing as a woman【Interview】
Fashion model Yutaro trolls online shoppers in funny April Fools’ Day cosmetics prank
Japanese women prove domestic-minded men are sexy with crazy-long Twitter hashtag
Danso revolution! 10 ways to experience crossdressing culture in Tokyo
5 powerful reasons to be a woman in Japan 【Women in Japan Series】
Man boards women-only carriage on Japanese train, gets his glasses knocked off【Video】
What are the most and least attractive hobbies for Japanese men and women? Survey investigates
Is it OK to split the bill on a date in Japan? Survey asks what women and men of different ages think
Four more things women are banned from doing in Japan【Women in Japan Series】
W.T.F. Japan: Top 5 offensive Japanese insults【Weird Top Five】