
Even though I was an extremely finicky eater growing up, my palate has broadened quite a bit since moving to Japan. In the years I’ve spent living in Tokyo and Yokohama, I’ve become convinced that cooking a cut of tuna is the quickest way to ruin its flavor, spicy cod roe makes an excellent pasta sauce, and that chicken cartilage isn’t just something you can eat, but should.
Still, I’m not entirely sold on unagi, or freshwater eel. Honestly, the flavor is surprisingly mild and not unpleasant, but I still have a hard time getting past the mental image of the snake-like appearance for something that, in my opinion, tastes just OK and is a little on the expensive side.
On the other hand, unagi-shaped chocolate pastries make a much more compelling argument.
This year, July 29 was Doyo no Hi, the annual day when people in Japan are encouraged to eat unagi due to its touted stamina-boosting effects that help one cope with the summer heat. While this has largely been debunked as a baseless boast fabricated by unagi salesmen, for the many people in Japan who love the dish it’s become a good excuse to have eel for dinner.
This has been going on for generations, but this year Doyo no Hi combined with two of the more recent food trends in Japan: decadent desserts and cute designs. The result is unagi pastries, like a cream-filled confectionary from convenience store 7-Eleven. A chocolate version was available nationwide, some regions even got their own limited-edition versions. For example, shoppers in Tokyo’s northwestern Tama district could get white chocolate unagi bread.
Unlike unagi pie, a kind of crispy traditional cookie made with unagi bone as a hardening agent, 7-Eleven’s unagi bread is 100 percent eel-free. The same goes for the numerous bakeries around Japan which also offered their own unagi-inspired creations for Doyo no Hi.
Some people even managed to get their hands on unagi éclairs, like the one shown below on the left.
▼ Meanwhile, the guy on the right sort of reminds us of the characters from Sega’s classic rearing game/weirdfest Seaman.
土用のうなぎ祭でデパ地下がおかしなことになってた。うなぎエクレアとうなぎパン。パンの顔がアカンと思うw pic.twitter.com/ZsiZHK7k0P
— まるお (@fukuhams) July 29, 2014
こんなパン見つけました。
その名も
『ウナギパン‼︎』
そのまんまですね
(^_^;) pic.twitter.com/P8O1l9eQ8b— sakaぱぱ (@vbgpapa) July 16, 2014
土用の丑ということでウナギ(パン)買った 目が溶けてる pic.twitter.com/xBdA39TzCe
— 葵 (@Yuki00062) July 26, 2014
The largest variety seemed to be at the supermarket Yaoko, which has most of its branches in Saitama Prefecture.
▼ Who says there’s nothing cool to see in Saitama?
ヤオコー新座店のベーカリーピノさんで「うなぎチョコパン」なう。左は飾りなので写真撮影許可いただきました。右は購入したパンをイートインで撮りました。うなぎパンは、来週火曜日まで!! pic.twitter.com/2SacQCPbJ3
— natchan72 (@natchan_72) July 26, 2014
Clever bakers didn’t limit themselves to just copying the animal itself, though. Here’re a “grilled unagi on skewers” croissant. Unagi is usually seasoned with a thick soy-based sauce, but this bakery instead added chocolate or peanut glaze to their unagi Danishes.
蒲焼パン pic.twitter.com/YtDCTJFH3r
— ただカス (@aaa_nya) July 26, 2014
No one is claiming these unagi sweets will help ward off heatstroke, but they still look tasty and cool, and when choosing a sweet treat, that’s really all that matters.
Source: Naver Matome

This mooing chicken-headed eel in the supermarket has a lot to teach us about Japan
We ordered RAW eel through the mail and achieved a state of total Unagi
Does eel ramen really taste like eel?
Eel-fortified chocolate now on sale in Japan
Bacon soda’s new contender is here – Say hello to unagi cola!
7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Is it rude to sing along at concerts in Japan? We ask a pro musician for his take
Can a dirty butthole make you filthy rich in Japan? We’re starting a New Year’s lottery experiment
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
Dinner in the Sky arrives in Tokyo, serves meals with a unique view above the city
Sailor Moon lingerie sets are back, and this time they brought all their friends!
5 Japanese women who can kick your ass (in martial arts)【Women in Japan Series】
Site of Japan’s most famous samurai murder is now a Kyoto karaoke joint
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Starbucks Japan releases new zodiac chilled cup drink for 2026
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Is this the most relaxing Starbucks in Japan?
Starbucks on a Shinkansen bullet train platform: 6 tips for using the automated store in Japan
Street Fighter Hadouken Churros to be launched and eaten in Tokyo, Okami pudding on offer too
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japanese train company is letting fans buy its actual ticket gates for their homes
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Pixar character pastries from Ginza Cozy Corner are just as awesome as the films themselves
Bird pastries at Tokyo’s Patisserie Swallow Tail are (almost) too cute to eat 【Pics】
Drunken dad in Japan steals son’s cream pastry, adorable kid erupts in galactic-level anger
Catbus Sandwich is even more awesome than it sounds, because it’s actually a cookie
Leave a Reply