
One of the most common questions that comes up about life in Japan is, “Is it expensive?” Often, the answer depends on a number of factors. For example, is beer expensive? Well, if you want to go hopping from bar to bar, where you’ll get charged a separate cover at each, then yeah, you’re probably going to find your wallet hurting before your liver.
On the other hand, at most izakaya, the pub-like restaurants that serve a wide variety of alcohol and food, shelling out an extra 2,000 yen (US $19.80) or so will allow you to upgrade your meal to include unlimited booze. It can save you some serious cash if you’re looking to do some serious drinking, with the only downside being that most come with a two-hour time limit.
That is, unless you sign up for a plan that gives you unlimited beer for an entire year, like one restaurant in Tokyo is offering.
Brasserie Beer Boulevard is located near Shinbashi Station. That puts it close to one of Japan’s largest concentrations of office buildings, and also therefore packs of white-collar workers looking for an after-work beer.
On the menu, you’ll find all sorts of tasty fare like sausages and pork chops, plus more gourmet items including paella and steamed mussels.
But as you’d guess from the name, beer is where the owners’ deepest passions lie. Aside from craft beers, Brasserie Beer Boulevard has three of Japan’s most popular macrobrews on tap, in the form of Asahi’s Super Dry, Super Dry Premium, and Super Dry Black.
Thanks to its refreshing flavor and crisp finish, Asahi is the kind of beer you can drink glass after glass of, and if you take advantage of a special offer from Brasserie Beer Boulevard, you’ll only have to worry about paying once. The restaurant is currently offering a limited but undisclosed number of “One-Year Passports” that’ll let you enjoy as many Asahis as you’d like for the next 12 months.
The one small catch is that the offer is only good if you’re willing to drink in the restaurant’s standing area or seated at the counter. On the upside, there’s no stated limit on how long you can hang around or how many beers you can order. Granted, Brasserie Beer Boulevard’s one-year deal is more expensive than the two-hour versions ordinarily offered by their competitors, with a price of 29,800 yen ($282). Still, in downtown Tokyo a draft Asahi will generally run you about 500 yen ($4.74), if not more, so if you can see yourself drinking 60 beers this year, this offer will basically pay for itself.
▼ Fiscal responsibility has never been so intoxicatingly delicious.
Restaurant information
Brasserie Beer Boulevard /ブラッセリービアブルヴァード
Address: Tokyo-to, Minato-ku, Shinbashi 5-10-8, Culture Center Building 2nd floor
東京都港区新橋5-10-8 カルチャーセンタービル 2F
Open: 5 p.m.-midnight Monday-Friday, noon-10 p.m. Saturday
Closed Sunday
Website
Source: Entabe
Images: Brasserie Beer Boulevard




Akihabara pub offering monthly all-you-can-drink passes with durations up to half a year
Amazing Tokyo restaurant offers all-you-can-drink beer plans starting at less than a buck
Tokyo restaurant offers all-you-can-drink beer, cocktails for 24 hours for less than three bucks
All-you-can drink beer, cocktails, and udon noodle meals in Tokyo restaurant for just nine bucks
Awesome Tokyo ramen restaurant’s all-you-can-drink plans start at less than three bucks
30 Pikachus want to share a Tokyo hotel room with you that has separate Grass, Water, Fire spaces
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Drink vending machines disappearing in Japan as number drops to lowest in 30 years
Pringles Chocolate, but with a Japanese twist, is the snack hack you should be trying right now
New Travelling Bento pouches turn your luggage into a Japanese lunch box
New Japanese KitKats come in sakura flavour, with poetic symbolism for success
Can a downtown Tokyo super sento bathhouse beat a hotel for a one-night stay?
Howl’s Moving Castle’s scene-stealing dog is here to clean your home as a plushie mop
Krispy Kreme Japan giving free donuts with morning drink purchases at all branches, maybe forever
Studio Ghibli celebrates the magic of movie theaters with short video, Hayao Miyazaki illustration
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Starbucks Japan closing only Shinkansen platform branch for popularity-triggered renovations
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
Two food hacks take Japan’s convenience store fried chicken to amazing new sandwich heights
7-Eleven Japan’s new baked-in-store sweet treat is only available in three parts of the country
Man bites woman at cherry blossom park in Japan, dies shortly after
Peanuts and Coke becomes a viral hit in Japan, but is it a trend worth joining?
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Tokyo’s green tea beer garden gives you all-you-can-drink matcha and hojicha beer this summer
Amazing all-you-can-drink craft beer membership lets you drink yourself silly all year round
Drinkers’ paradise found at Tokyo restaurant-100 types of sake, all-you-can-drink, no time limit
Kentucky Fried Chicken has all-you-can-drink beer in Tokyo for less than 10 bucks
Enjoy a free beer in Tokyo every single day with awesome monthly mobile app
All-you-can-drink whisky cocktails for under a buck at seafood restaurant with branches in Tokyo
Asahi Super Dry to sell draft beer in a can
We try “The Dream,” Asahi’s new, purportedly “perfect” beer【Taste Test】
All-you-can-drink deal lets you chug down unlimited alcohol at 138 Japan locations for a month
Asahi Super Dry’s draft beer in a can, the Nama Jockey Can, is here【Taste test】
Yoshinoya in Japan has an amazingly cheap all-you-can-drink plan for you booze-and-beef cravings
Japan’s best-selling beer is changing its recipe for the first time in 35 years
Asahi Brewery asks: Why not mix beer and Calpis? So we do…
Tokyo restaurant’s all-you-can-eat gyoza and all-you-can-drink beer starts at just 20 bucks
Japanese beer giant Asahi buys British London Pride brewery; U.K. writer hopping mad
There’s a permanent all-you-can-eat, all-you-can-drink KFC restaurant opening in Tokyo