
Fast food chains are always on the lookout for ways to steer us into their open arms, with limited edition burgers, unusual collaborations and exclusive accessories all weakening our will at some point, despite quiet pleas from our inner selves to look the other way.
Lotteria is one of the unabashed leaders in the field, offering us burger towers of mammoth proportions that have us handing over money just to lay eyes on the meaty beasts. Now they’ve unveiled two life-size versions of their famous multi-patty behemoths. But this time, they’re adorable USB memory sticks.
The exclusive accessories are all part of a campaign to celebrate the seventh anniversary of their zeppin (lit. superb) burger series. There are only two USB sticks on offer – the exquisite cheese burger tower and the shrimp burger tree – and to be in the running to win one, customers will have to follow and re-tweet the below tweet advertising the campaign.
Standing at 12.5 cm (5 in) and 18.5 cm (7.3 in) high, these burger replicas will give you a meat coma just by looking at them. They pack a punch in the storage department too, with 4 GB of memory. Plenty of room for bytes and megabytes!
If you fancy the thought of a five-tiered colossal burger towering over the side of your laptop, you’re still in with a chance as entries are open until 22 October. We can’t wait to see if other fast food chains will follow suit and bring other delectable merchandise to the table!
Photos: Lotteria
[ Read in Japanese ]



Lotteria to give away another life-size tower burger gadget — this time a mouse!
Lotteria’s Tower Cheeseburger Returns and It Brought Friends: Value, Shrimp, and Puns
Now that’s what I call super-size! Lotteria’s special September & October mondo burger promotion!
Is Lotteria’s new meat sauce burger a challenge to the reign of Mos Burger’s Japanese classic?
Truth in advertising: Lotteria’s monstrous Burger with Everything on It is exactly that
Public restrooms in Osaka to get in-stall video screens with ads
Fake police phone scam also highlights dumb stereotype about how foreigners speak Japanese[Video]
7-Eleven Japan releases a crazy new viral sandwich: Chocolate Sprinkles and Whipped Cream
Stunning central Japan wisteria festival is like a purple fantasy straight out of a Ghibli movie
The “Rakulet” adds a corrugated layer of luxury to cardboard toilets
It’s Japanese commercial time! Watch the best ads from 2017 in one glossy 4K video
Legendary pie shop Anna Miller’s is returning to Tokyo, bringing iconic waitress uniforms with it
Japanese man grabbed by wild monkey, chased for hundreds of meters while jogging
Interview with Yoshiyuki Tomino, the creator of Gundam
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
Nine amazing off-the-beaten-path cherry blossom spots in Japan for yaezakura and shidarezakura
When will the cherry blossoms reach full bloom in Japan this year?[Forecast]
Studio Ghibli unveils new Rollbahn notebook in honour of Howl’s Moving Castle
Studio Ghibli adds new anime tumblers to its cool streetwear brand in Japan
Universal Studios’ Sailor Moon theme park attraction is finally coming to America
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Train station platform ramen store closes its doors on half a century of history in Tokyo
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Lotteria’s Tower Cheese Burger: The Reality of Five Patties Covered in Melted Cheese
Lotteria Mega Ramen Burger Challenge: Mr Sato Takes on a Tower of Carb Power
Burger Decision 2015! Which crazy Lotteria sandwich will you vote for to make a comeback?
Lotteria’s Burger with Everything on It takes us on an emotional roller coaster 【Taste test】
Lotteria’s new Twin Burger is not to be confused with a double burger
Lotteria wins us over with two amazing new potato chip burgers
Identity crises abound with the Okonomiyaki Burger from Lotteria and/or Zetteria in Osaka
New wafu torori hanjuku tsukimi burgers from Lotteria are an edible Japanese vocabulary lesson
All Lotteria fast food restaurants in Japan to close by the end of March
Lotteria craziness continues with the new okonomiyaki burger
What are Lotteria Japan’s tsukimi moon-viewing burgers like this year?
Sliders come to Japanese fast food chain Lotteria, so of course we try them! [Pics]
Tokyo’s new burger chain isn’t new, is disappointing, tasty, and hopeful all at once【Taste test】
Japan’s Great Gratin Croquette Burger War begins: McDonald’s vs. Lotteria【Taste test】
Lotteria’s massive Burger with Everything on It dares Japan to ignore/finish it
Lotteria releases new deer burger in Hokkaido for a limited time