Japan may not be that big on a world map, but there’s a surprising number of distinct regional cultures you’ll find as you make your way from one end of the country to another. Sometimes, taking the train just a few hours in one direction will put you in a spot where people eat different foods, celebrate holidays on different days, or even talk differently from where you just came from.
So, just to be prepared to communicate as effectively as possible with the locals, you might want to take a few minutes to review these videos of women saying “I love you” in the dialects of each of Japan’s 47 prefectures.
The video collection comes from cosmetics maker Shiseido. Titled Kokuhaku Makeup Collection (Declaration of Love Makeup Collection), the series celebrates Japan’s regional linguistic beauty with a team of regional female beauties.
One by one, the area’s representatives appear onscreen, first without makeup, and then wearing Shiseido cosmetics. Each relays a brief message, peppered with as many local speech patterns as they can fit in, before declaring, “I love you.” While many of the ladies step up to the camera to open their heart to a boyfriend or husband, the theme of love is definitely broader than just the romantic kind, as the woman from Wakayama addresses her grandma, the woman from Saitama speaks to her dog, and the woman from Mie is here to talk about her belly dancing classmates.
So while the textbook version of “I love you” may be daisuki, we find out that’s just one of the many, many ways to express your feelings in Japanese. The others are:
Toyama: Suki ya cha
Yamagata: Honten daisuki da kan na
Fukushima: Suki da
Aomori: Tange da ba daisuki da yo
Fukui: Daisuki ya za
Hokkaido: Namara suki dassho
Iwate: Zutto daisugi da sukai
Akita: Suttage suki da
Ishikawa: Suki ya yo
Miyagi: Suki desu
Tokyo: Daisuki
Nagano: Daisuki da yo
Niigata: Daisuki da kan na
Saitama: Eree suki nan yo
Gunma: Nakkara daisuki nan sa ne
Ibaraki: Daisuki de shaanme
Yamanashi: Daisukkitsukon
Tochigi: Honto daisuki da yo
Chiba: Daisuki
Kanagawa: Daisuki
Aichi: Dera suki ya ni
Shizuoka: Bakka suki da
Hyogo: Meccha suki ya de
Osaka: Meccha daisuki ya de
Nara: Honma ni suki ya de
Shiga: Daisuki ya de
Gifu: Meccha suki ya yo
Kyoto: Honma ni suki ya de
Mie: Meccha suki ya de
Wakayama: Meccha suki ya de
Hiroshima: Bari daisuki jake
Tottori: Meccha suki
Tokushima: Honma ni daisuki ya ken
Kochi: Kojanto suki yaki
Ehime: Daisuki yakken
Kagawa: Suitoru ken
Shimane: Daisuki da ken
Yamaguchi: Buchi suki jakee
Okayama: Deeree suki jaken
Kumamoto: Daisuki bai
Okinawa: Deeji daisuki saa
Fukuoka: Bari suitoo yo
Miyazaki: Tege suki yaccha ken
Kagoshima: Wazzee sujjadoo
Nagasaki: Suki bai
Saga: Gabai suitoo yo
Oita: Zutto zutto daisuki bai
Now you’re all set to love and be loved, wherever you go in Japan.






The three ways to say “love” in Japanese, and when to use them
“Don’t worry, he is a docile pervert” and other useful phrases in Japanese and English
Translation debate: how do you say “oh my God!” in Japanese? Netizens have many different answers
Sake ads show what it’s like to have a long-distance relationship with a Japanese woman 【Video】
How to enjoy Japanese idol music if you hate its sweetness: Pretend they’re not singing about YOU
Japanese group to hold fashion show of colostomy bags and other stoma equipment in Paris
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Nagoya’s dark-red miso has continued to capture tastebuds for generations
7 great places to see Mt. Fuji from without having to climb it
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
Beautiful sightseeing boat is a floating tea ceremony venue in east Japan’s best hot spring town
Studio Ghibli director Hayao Miyazaki shares his beloved car with fans
New Japanese menstrual product seeks to help women spot unidentified iron deficiencies
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
Fast food sukiyaki: One of the greatest things about autumn/winter in Japan!
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Starbucks Japan releases new zodiac chilled cup drink for 2026
7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
Cyberpunk anime meets traditional culture in Ghost in the Shell gold leaf Japanese changing screens
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
How to speak Japanese like a gyaru【2024 edition】
How to respond to Japanese people saying “I don’t speak English” when you’re speaking Japanese?
Learn Japanese schoolgirl vocabulary with new video from Line【Video】
How to say every Japanese car brand’s name, and what they mean 【Video】
Leave a Reply