
It always seems a little strange when someone looks at a really cute baby and squeals, “He’s so cute I could just eat him up!” I agree, most babies are pretty adorable, and if you said, “He’s so cute I could take on the social responsibility of providing food, clothing, and shelter for him,” or maybe “He’s so cute I could put up with his moody teen years,” I’d probably be right with you.
But eating him? Why would your mind go there? Unless, of course, the baby is wrapped in a sushi roll-style swaddling cloth.
While the inspiration may be Japanese, the outfit is designed and made in the U.S. San Francisco-based Bon Vivant Baby was started with the mission of creating unique infant apparel, and when that goal was combined with founder Katharine Harlan Owens’ love of fine food, one of the results was the company’s Lil ‘Sushi set.
Buyers get not only the swaddling cloth, patterned after the seaweed that forms the outer edge of a sushi roll, but also a cap meant to be evocative of ikura (salmon roe) on rice. Both are hand-sewn from DriRelease cotton-polyester fabric, which Bon Vivant promises is soft and warm.
It’s a clever idea, but I’m not entirely sure about the website’s boast that the outfit “Looks like a REAL sushi roll.”
▼ Bon Vivant Baby’s capital letters, not mine
Honestly, if I hadn’t been told ahead of time, I don’t know if I would have realized what the design is going for. Even now, something about the coloring makes it look more like one of those sea cucumbers Aomori Prefecture is so crazy about these days than a tasty, nori-wrapped sushi cylinder. Really, if someone offers you a roll of sushi where the seaweed has that many flecks of brown in it, tell them you’re already full, because if it’s been out so long the seaweed is changing color, you can bet similar funky changes have happened to the raw fish inside.
▼ Don’t eat the one on the right, and not just because there’s a baby in there.
Japanese food isn’t the only culinary muse of Bon Vivant Baby, though. The company also offers the Lil’ Eggroll swaddling set, although much like the Lil’ Sushi, the coloring is a little suspect. From the product description, it sounds like the vivid hue is supposed to match that of sweet and sour sauce, but most people who use the condiment just dip an end of the egg roll in it, not slather the stuff all over.
▼ If you don’t like Chinese food, you could always pretend it’s actually a Lil’ Cheeto swaddling cloth.
And finally, there’s the Tortilla Baby set. This time, the pattern is very close to what you’d see on an actual flour tortilla, although it’s unclear why Bon Vivant Baby didn’t go with Lil’ Tortilla as the name.
All three sets can be ordered directly from Bon Vivant Baby here, and are identically priced at US$48. Thanks to the company’s holiday sale, though, entering the promotional code JOLLY will get you 15 percent off.
Just make sure no one dips your kid in a plate of soy sauce and wasabi at this year’s Christmas party.
Related: Bon Vivant Baby
Source: Japaaan
Top image: Bon Vivant Baby
Insert images: Bon Vivant Baby, Yamaya, Bon Vivant Baby (2, 3)







Daiso’s super-easy, super-cheap sushi maker lets you make sushi rolls without rolling anything
Starbucks starts selling sushi in America, calls it a “burrito” and “sandwich” for some reason
Takoyaki sushi rolls at popular Japanese chain take California rolls to a whole new level
What’s better than sushi? Ramen sushi!
Want more fish in your sushi roll? Japanese restaurant will give you a Whole Sardine Roll
One Piece creator has hidden secret of anime treasure’s identity in chest at bottom of real-world ocean
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Which convenience store onigiri rice balls are the most popular? Survey reveals surprising results
Is Tokyo Station’s startlingly expensive wagyu bento boxed lunch worth its high price?[Taste test]
Sakura Festival in Chiyoda mixes illuminations, boats, music, and Rilakkuma in the heart of Tokyo
Lawson adds doughnuts to its convenience store sweets range, but are they good enough to go viral?
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japanese tea house creates gold-leaf covered matcha green tea gelato dessert
Anthropomorphized anime warships game inspired by prewar Japanese tourism poster?!
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 2]
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japanese restaurant chain serves Dragon Ball donuts and Senzu Beans this spring
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 1]
Highest Starbucks in Japan set to open this spring in the Tokyo sky
Japan’s craziest burger chain takes menchi katsu to new extreme levels
Japan has only one airport named after a samurai, so let’s check out Kochi Ryoma【Photos】
Japanese drugstore sells onigiri at pre-stupid era prices, but how do they compare to 7-Eleven?
Viral Japanese cheesecake from Osaka has a lesser known rival called Aunt Wanda
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Horsemeat sushi: For when you’re tired of spicy tuna and California rolls
Wish your loved ones great success this year with a slab of breaded beef in a sushi roll
It’s the California Croissant … where western baking meets sushi!
Tokyo to be treated with too many tantalizing ehomaki sushi rolls this Setsubun
Show off your love for sushi with Pageboy x Hama Sushi clothing collection
Everyone in the office works together to make a “Dark Ehomaki Sushi Roll” for Setsubun
Lucky sushi rolls coming to Kansai Aeon stores again for “Summer Setsubun”
Can you make a proper ehomaki lucky sushi roll with Daiso equipment?
Japan’s crazy 6,000-calorie sushi roll includes a pizza as a topping
“Sushi Chic” is the new style trend we could really sink our teeth into
Start saving room now – Japanese grocery store’s biggest sushi roll yet is coming for Setsubun
Here’s what a 10,000-yen Sushi Cake from Japan looks like
You call that sushi? Ukraine’s take on the Japanese classic
This sushi art is the coolest thing made out of food you’ll see all day
Dean & DeLuca now has fancy good luck sushi rolls to help Japan celebrate Setsubun【Photos】