
Last year, Nissin, makers of Cup Noodle instant ramen, created the awesome Samurai in Brazil ad, in which a soccer player clad in Japanese armor travelled to South America to show off his footwork to the locals. The company later caught up with the freestyle soccer expert in Europe with a sequel, Samurai in Manchester .
In its newest commercial, Nissin isn’t just switching venues, but sports, too, as Samurai in New York features one of the best tennis players in the world, who proves just how talented he is by leaving behind his racquet and delivering powerful forehands, backhands, and serves using a wooden sword.
The minute-long ad opens with a skiff floating under overcast skies, being plied up New York City’s Hudson River.
The oarsman’s face is hidden by the wide brim of his hat, but the camera does get a clear shot of his passenger: professional tennis player Kei Nishikori, currently ranked number five in the world, dressed in samurai garb with a headband wrapped around his forehead. While still on the river, Nishikori picks up a spare oar and starts whittling with his knife, mirroring the actions of historical swordsman Miyamoto Musashi, who’s said to have carved a wooden sword on his way to Ganryujima Island for his fateful duel with rival Sasaki Kojiro.
But wait a second! Nishikori is an athlete, not a warrior. You can’t hit tennis balls with a sword, can you?
Think again.
Right up until the moment of filming, the commercial’s producers say they weren’t sure if it could be done, but Nishikori stepped up and showed them that yes, it can.
▼ Without the sword, this would be just another ho-hum behind-the-back, between-the-legs return.
At the most recent U.S. Open in September, Nishikori became the first male Japanese tennis player ever to advance to the final round of a Grand Slam competition. And while he fell in straight sets, we think the outcome might have been a little different had he and his opponent both been using swords.







Japanese tennis player Nishikori Kei lands himself on a cup of instant noodles
Naomi Osaka v Kei Nishikori: Tennis pros play with Japanese bats in Nissin cup noodles commercial
Cup Noodle maker apologizes for pale-skinned depiction of Naomi Osaka in anime ad【Video】
The awesome Soccer Samurai is back, and this time he’s fighting ninjas in Manchester 【Video】
59-year-old Japanese master swordsman shows off awesome two-sword samurai slash【Video】
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Rakuten randomly offers 58 New Year’s osechi feasts in Japan, but did we get a star or a dud?
How lucky are the themed retro video game lucky bags from this shop in the Tokyo boonies?
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Starbucks Japan unveils new S’mores Frappuccino and latte for Christmas 2025
Nearly one in ten young adults living in Japan isn’t ethnically Japanese, statistics show
Cup Noodle releases new Tomica “car” collection
Tourists in Kyoto cause chaos at railway crossing near Fushimi Inari Taisha
10 times to avoid traveling in Japan in 2026
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Top Japanese cosplayer Enako returns to Comiket after 6 years, creates mayhem with admirers
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
We ate sushi made from Japan’s most expensive tuna ever【Taste test】
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Starbucks Japan releases new zodiac chilled cup drink for 2026
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Human washing machine pods coming to Japanese hotels【Photos】
Swords of famous samurai reborn as beautiful kitchen knives from Japan’s number-one katana town
Inventor of instant ramen noodles appears as Japanese samurai in awesome new animated rap video
Leave a Reply