
Last year, Nissin, makers of Cup Noodle instant ramen, created the awesome Samurai in Brazil ad, in which a soccer player clad in Japanese armor travelled to South America to show off his footwork to the locals. The company later caught up with the freestyle soccer expert in Europe with a sequel, Samurai in Manchester .
In its newest commercial, Nissin isn’t just switching venues, but sports, too, as Samurai in New York features one of the best tennis players in the world, who proves just how talented he is by leaving behind his racquet and delivering powerful forehands, backhands, and serves using a wooden sword.
The minute-long ad opens with a skiff floating under overcast skies, being plied up New York City’s Hudson River.
The oarsman’s face is hidden by the wide brim of his hat, but the camera does get a clear shot of his passenger: professional tennis player Kei Nishikori, currently ranked number five in the world, dressed in samurai garb with a headband wrapped around his forehead. While still on the river, Nishikori picks up a spare oar and starts whittling with his knife, mirroring the actions of historical swordsman Miyamoto Musashi, who’s said to have carved a wooden sword on his way to Ganryujima Island for his fateful duel with rival Sasaki Kojiro.
But wait a second! Nishikori is an athlete, not a warrior. You can’t hit tennis balls with a sword, can you?
Think again.
Right up until the moment of filming, the commercial’s producers say they weren’t sure if it could be done, but Nishikori stepped up and showed them that yes, it can.
▼ Without the sword, this would be just another ho-hum behind-the-back, between-the-legs return.
At the most recent U.S. Open in September, Nishikori became the first male Japanese tennis player ever to advance to the final round of a Grand Slam competition. And while he fell in straight sets, we think the outcome might have been a little different had he and his opponent both been using swords.







Japanese tennis player Nishikori Kei lands himself on a cup of instant noodles
Naomi Osaka v Kei Nishikori: Tennis pros play with Japanese bats in Nissin cup noodles commercial
Cup Noodle maker apologizes for pale-skinned depiction of Naomi Osaka in anime ad【Video】
The awesome Soccer Samurai is back, and this time he’s fighting ninjas in Manchester 【Video】
59-year-old Japanese master swordsman shows off awesome two-sword samurai slash【Video】
30 Pikachus want to share a Tokyo hotel room with you that has separate Grass, Water, Fire spaces
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Japanese politician arrested on charges of accepting bribes to reduce number of monkeys in park
Family Mart unveils new Japanese bread that elevates convenience store food to mocchiri levels
New Travelling Bento pouches turn your luggage into a Japanese lunch box
Schoolkids learn life skills through shopping field trips at street markets in Kochi Prefecture
McDonald’s and Gundam team up for customized anime mecha and fried chicken sandwiches[Video]
Man bites woman at cherry blossom park in Japan, dies shortly after
Does a long line mean a sweeter deal? We compare two sweets from a Hokkaido food fair【Taste test】
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Starbucks Japan closing only Shinkansen platform branch for popularity-triggered renovations
Two food hacks take Japan’s convenience store fried chicken to amazing new sandwich heights
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
Tokyo turns its phone booths into free Wi-Fi hotspots, and here’s how to use them
Fading Tokyo – Searching for signs of the Showa era as local neighborhoods evolve[Photos]
Tokyo teahouse serves up a sakura matcha dessert you won’t find anywhere else
7-Eleven Japan’s new baked-in-store sweet treat is only available in three parts of the country
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Swords of famous samurai reborn as beautiful kitchen knives from Japan’s number-one katana town
Inventor of instant ramen noodles appears as Japanese samurai in awesome new animated rap video