
There’s now less than a week left until the 2014 FIFA World Cup in Brazil, and media and businesses all over the world are gearing up. Japan is no exception, with celebratory events going on and brands rushing to launch special themed products. In amongst it all, one particular advert from Cup Noodle maker Nissin has caught our eye for its great combination of traditional Japan and modern Brazil.
Although there’s nothing to give it away during the ad itself, this two-minute video has been created by Nissin Cup Noodles to advertise their instant noodles under the slogan ‘Samurai, Fujiyama, Cup Noodle.’
As the title states, it features a samurai in modern-day Brazil, who’s come back from medieval Japan to demonstrate to the world…his freestyle footballing skills?!
Locals look on in amazement as the masked and armored samurai pops up all across Brazil to demonstrate his tricks with the ball, before ending in a freestyle-football-off. So maybe his armor’s not as heavy as the real deal, but it sure looks the part, and the way he kicks the ball and flips himself, all while maintaining perfect control of the ball, is incredible to watch.
Freestyle football (or soccer for our North American friends) is a cross between performance art and sport, where people perform tricks with the ball while incorporating moves from the game and from hip-hop style dance.
Behind the samurai get-up, the video features talented Japanese freestyle footballer Tokuda Kotaro, who has a string of wins under his belt including at freestyle world championships.
Check out this video of Kotaro at the Red Bull Street Style Finals.
I can’t say that the video’s got me craving for cup noodles, but it’s definitely one of the most fun and original adverts I’ve seen out of Japan, land of bizarre mascots and annoying jingles, in a long while.
Source: Japaaan Magazine
Images & Video: YouTube













The awesome Soccer Samurai is back, and this time he’s fighting ninjas in Manchester 【Video】
Samurai tennis! Professional Kei Nishikori trades racquet for a sword in this awesome new ad
Neat idea turns fast food tray and smartphone into functional football game
Otsukare-sama deshita: A look back at Team Japan’s time at the World Cup
World Cup players swap shorts after match
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Universal Studios Japan is giving Frieren anime fans the chance to make unforgettable memories.
7-Eleven Japan has a new Creamy Iced Cafe Latte that’s a hit on social media
Sanrio Hotel Floria isn’t actually a hotel, but it’s still a must visit for fans traveling in Tokyo
7-Eleven Japan joins the craze for Korean Gamja Cheese Balls
Two of Kyoto’s famous temples tackle streetside trash with solar-powered trash cans
Starbucks Japan releases special limited-edition summer drinks… at only 30 stores
Lawson transforms convenience store food with massive katsu burger and an insane curry bread
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
Super Mario Galaxy Happy Meal toys now available at McDonald’s Japan
East Japan Railway announces plans to abolish magnetic-strip tickets
Japanese rice cooker recipe gives us a tasty new way to enjoy vegetables and wieners
Family Mart commits “reverse fraud” in new Giant All-Star Festival, and we couldn’t be happier
New Tokyo sweets shop offers 648 different mochi ice cream dumpling combinations
Japan’s cheap beef bowl chain goes upscale with Matsuya Premium, but is it worth the higher price?
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Ghibli’s No Face continues to demonstrate his generous character growth by dispensing soy sauce
Colour Hunting: The hot new street photography trend changing how we see Japan
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Kanji ice cream becomes a sell-out hit in Japan
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Cup Noodle commercial shows us a day in the life of a Japanese company
Nissin hopes to score a World Cup GOOOOAAAALLLL! with Brazilian flavored noodles
Japanese fans are waving around blue plastic garbage bags at today’s World Cup match…
Samurai in full armor doing extreme sports has passersby, internet watching in awe【Video】
Japanese soccer fans celebrate the World Cup with Samurai Blue curry
Cup Noodle commercial reveals that the samurai still exist, love idol music
“The beer is my friend”: Watch the World Cup in style at this Captain Tsubasa Cafe
Kanji fail – Japanese World Cup fans notice Greek player’s strange tattoo
Despite the draw with Greece, Japan’s World Cup team still has a glimmer of hope
How do you explain Japan’s historic World Cup win against Germany to the common man?
OMGooooaal! Pros nail the incredible “Twin Shoot” move from soccer manga Captain Tsubasa【Videos】
Step aside, Air Bud! Purin the Super Beagle is here to score some bea-goals!【Video】
Dirty Tricks: Anger as Japanese Goalkeeper has Laser Shone in Face During World Cup Qualifier
Can these Japanese kitties accurately predict the advancing teams of the World Cup?
Nissin Cup Noodles heats up with handsome host boys and famous Japanese voice actors 【Video】
Kid trampling, surly schoolgirls, and dancing grains of rice: Cup rice ad is classic crazy Japan
Final episode of Cup Noodle commercial Hungry Days featuring One Piece finally shows Luffy’s face