
The world of fashion and models is one that I have zero understanding of. My wardrobe mostly consists of jeans and black shirts just so I never have to worry about what matches. And as for modeling, well, let’s just say I probably love the camera more than it loves me.
But not our Japanese writers P.K. and Nakano! They are beautiful men with eyes for sexy and looking good doing…sexy? Or, if nothing else, they have the confidence of a pair of male models at a pool party. So, when they heard that fashion brand Diesel had put a call out for selfies, they were more than happy to respond with photos of themselves in nothing but their undies!
But are the pictures more win than cringe? Click below to find out!
▼ “Careful where you walk! I lost a contact!”
Diesel, the clothing brand and not the actor (or the fuel, for that matter), has put out a call for selfies of men wearing their new Hero Fit underwear and, they prefer, nothing else. Personally, I consider this a major lost opportunity – just imagine it: Diesel Superman, featuring Diesel underwear on the outside – but I digress!
It seems that Diesel is hoping lots of hot, sexy men will post photos of themselves posing on social media using the hashtag #HeroFit. There are also promises of possibly being selected to be featured in their next campaign, so this could be a win-win for everyone involved!
▼ “You can do this, man. You’re a beast! You are totally going to put clothes on today!”
I’m not entirely sure whose idea it was for P.K. and Nakano to photograph themselves together, but it’s impossible not to applaud the effort. These two studs are excellent examples of the kind of self-confidence that I wish I had!
If you’re feeling inspired, you, too, can join the social media fun by posting a photo of yourself wearing something from Diesel’s Hero Fit line with the hashtag #DieselHero. You can learn more on the Diesel Hero Fit website, which features a number of models providing examples, like these guys!
▼ We’re not entirely sure the guy in the middle knows how toilets work…
While the competition is certainly going to be stiff, Nakano and P.K. are feeling confident about their chances. They are even thinking about quitting so they can spend time working on their “model look,” whatever that means.
Here are the numerous photos they’ve already posted on Instagram. No, seriously.
▼ P.K. wondering when he last called his mother.
▼ “Shhh! Tell me if you can hear me fart!”
▼ “Be very quiet! I’m hunting rabbits!”
▼ Our heroes all tuckered out after a day of flexing.
▼ Um, guys, the rules say you have to be alone in the photos!
▼ Aw, you know we can’t stay mad at you!
▼ “No, seriously, have you seen my contacts?”
▼ “Do you know what time it is?! I need my beauty sleep! I’m gonna be a model!”
▼ P.K. upon realizing that everything online stays online forever.
Be sure to let us know if you decide to join the festivities with Diesel! We will definitely support you by retweeting your photos at least once.
Reference: Diesel Hero Fit
Images © RocketNews24 unless otherwise noted.
[ Read in Japanese ]




RocketLaboratory: Bubblicious is as hard as a nipple? Our Japanese writers find out!
Four surefire ways to lose Instagram followers
Our Japanese-language reporter dressed up to woo his celebrity crush, but it didn’t go as planned
“Malaysian girl holding things” is our new favourite Instagram account 【Photos】
Our Japanese writer tries the “hold a coke with your boobs” challenge
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Don’t judge this Kiki’s Delivery Service book by its cover, because it’s not actually a book!
The quest for Dragon Quest Yoshinoya figure sets: Worth taking for fans, tricky for scalpers[Pics]
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
How to cook shiitake mushrooms like a Japanese manga character
Udon pudding is about to shake up the noodle scene in Japan
One Piece docking at Round 1 amusement centers in both Japan and the USA
Starbucks Japan teams up with Converse Tokyo for a new limited-edition collection in honour of Tanabata
Studio Ghibli releases a musical diorama based on a touching anime scene from My Neighbour Totoro
Japanese overnight sightseeing train returns for summer with ramen stops and ocean views
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Live-action Spirited Away stage play announces world tour with first-ever U.S. and Canadian dates
Tokyo has only two barley tea makers, and we visited one to see how mugicha is made
Blind Tokyo commuter explains the easiest place for him to stand while riding the train
Sleep at Hoshinoya Nara Prison, one of the most unique hotels in Japan
Pikachu brings electric style to brand-new Pokémon G-Shock watch featuring every stater trio
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Japanese sweets brand creates new drinkable Cigare and we’re totally here for it
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Our brave reporter learns how to shake his booty with a Tokyo nightclub dance group【Photos】
Our reporter goes on a one-night, three-day “Extreme New Zealand Trip” over the weekend
Superhuman forces collide when three of our writers take on a pro in an 11-pound curry eat-off!
What do our Japanese writers think about putting lemon juice on watermelon?
RocketNews24’s giant teddy bear goes looking for some new friends at Costco Japan 【Photos】
This is what a Tokyo crepe with every dessert topping they’d let us order looks like 【Photos】
Our writers take on the world’s smallest four-player Othello game
Japan chooses its top 3 night views【Photos】
Our writers band together to take on a 15-pound “All-Topping-Curry” from Coco Ichi
With Japan’s day care shortage, how hard is it to bring your baby to work with you? We experiment
We cover our faces in pollen to try and trigger an allergic reaction【RocketScience】
Amazing photos of Studio Ghibli cosplay bring all your favorite characters to life 【Pics】
This mouth-watering Japanese breakfast is from…a restaurant in New York?!?
Is a snow day the perfect day to beat the crowds at a popular ramen restaurant? [Experiment]
Simon Pegg shares with us his thoughts on filming Mission: Impossible – Fallout
What happens when our reporters show up to work dressed like their fathers?