
The world of fashion and models is one that I have zero understanding of. My wardrobe mostly consists of jeans and black shirts just so I never have to worry about what matches. And as for modeling, well, let’s just say I probably love the camera more than it loves me.
But not our Japanese writers P.K. and Nakano! They are beautiful men with eyes for sexy and looking good doing…sexy? Or, if nothing else, they have the confidence of a pair of male models at a pool party. So, when they heard that fashion brand Diesel had put a call out for selfies, they were more than happy to respond with photos of themselves in nothing but their undies!
But are the pictures more win than cringe? Click below to find out!
▼ “Careful where you walk! I lost a contact!”
Diesel, the clothing brand and not the actor (or the fuel, for that matter), has put out a call for selfies of men wearing their new Hero Fit underwear and, they prefer, nothing else. Personally, I consider this a major lost opportunity – just imagine it: Diesel Superman, featuring Diesel underwear on the outside – but I digress!
It seems that Diesel is hoping lots of hot, sexy men will post photos of themselves posing on social media using the hashtag #HeroFit. There are also promises of possibly being selected to be featured in their next campaign, so this could be a win-win for everyone involved!
▼ “You can do this, man. You’re a beast! You are totally going to put clothes on today!”
I’m not entirely sure whose idea it was for P.K. and Nakano to photograph themselves together, but it’s impossible not to applaud the effort. These two studs are excellent examples of the kind of self-confidence that I wish I had!
If you’re feeling inspired, you, too, can join the social media fun by posting a photo of yourself wearing something from Diesel’s Hero Fit line with the hashtag #DieselHero. You can learn more on the Diesel Hero Fit website, which features a number of models providing examples, like these guys!
▼ We’re not entirely sure the guy in the middle knows how toilets work…
While the competition is certainly going to be stiff, Nakano and P.K. are feeling confident about their chances. They are even thinking about quitting so they can spend time working on their “model look,” whatever that means.
Here are the numerous photos they’ve already posted on Instagram. No, seriously.
▼ P.K. wondering when he last called his mother.
▼ “Shhh! Tell me if you can hear me fart!”
▼ “Be very quiet! I’m hunting rabbits!”
▼ Our heroes all tuckered out after a day of flexing.
▼ Um, guys, the rules say you have to be alone in the photos!
▼ Aw, you know we can’t stay mad at you!
▼ “No, seriously, have you seen my contacts?”
▼ “Do you know what time it is?! I need my beauty sleep! I’m gonna be a model!”
▼ P.K. upon realizing that everything online stays online forever.
Be sure to let us know if you decide to join the festivities with Diesel! We will definitely support you by retweeting your photos at least once.
Reference: Diesel Hero Fit
Images © RocketNews24 unless otherwise noted.
[ Read in Japanese ]




RocketLaboratory: Bubblicious is as hard as a nipple? Our Japanese writers find out!
Four surefire ways to lose Instagram followers
Our Japanese-language reporter dressed up to woo his celebrity crush, but it didn’t go as planned
“Malaysian girl holding things” is our new favourite Instagram account 【Photos】
Our Japanese writer tries the “hold a coke with your boobs” challenge
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Sega opening 65th anniversary store in downtotn Tokyo with deep-cut game merch
Viral tweet suggests Japanese convenience store ripping off customers with donuts, so we investigate
Studio Ghibli releases new anime keychains that are like miniature figurines
Lipton releases… Pudding Milk Tea in Japan?!?
Retro-style Evangelion T-shirts coming to Uniqlo sister brand GU[Photos]
Studio Ghibli releases crystal glass paperweights featuring Totoro and the Catbus
Japanese people share 11 amusing tales relating to pregnancy and childbirth
Dorayaki from 89-year-old Japanese confectionery shop is one of the best sweets hidden in Tokyo
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Brand-new Square Enix Cafe to open in Tokyo…and in Los Angeles too!
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Hello Kitty is now a transforming truck robot[Photos]
Tsujihan sushi bowl restaurant goes viral with foreign tourists, but is it worth the hype?
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Injuries on stairs in Tokyo highlight an overlooked design flaw
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Our brave reporter learns how to shake his booty with a Tokyo nightclub dance group【Photos】
Our reporter goes on a one-night, three-day “Extreme New Zealand Trip” over the weekend
Superhuman forces collide when three of our writers take on a pro in an 11-pound curry eat-off!
What do our Japanese writers think about putting lemon juice on watermelon?
RocketNews24’s giant teddy bear goes looking for some new friends at Costco Japan 【Photos】
This is what a Tokyo crepe with every dessert topping they’d let us order looks like 【Photos】
Our writers take on the world’s smallest four-player Othello game
Japan chooses its top 3 night views【Photos】
Our writers band together to take on a 15-pound “All-Topping-Curry” from Coco Ichi
With Japan’s day care shortage, how hard is it to bring your baby to work with you? We experiment
We cover our faces in pollen to try and trigger an allergic reaction【RocketScience】
Amazing photos of Studio Ghibli cosplay bring all your favorite characters to life 【Pics】
This mouth-watering Japanese breakfast is from…a restaurant in New York?!?
Is a snow day the perfect day to beat the crowds at a popular ramen restaurant? [Experiment]
Simon Pegg shares with us his thoughts on filming Mission: Impossible – Fallout