
Did you know that each of Japan’s 47 prefectures has a designated monster that represents their region? The larger-than-life beings were born from the “Gotouchi Kaiju” (“Local Monsters”) multimedia project helmed by Professor Hiroshi Sagae, who’s worked on a number of kaiju-centric films such as Godzilla Millenium, Ultraman Saga and Gamera the Brave.
Now there’s a special crowdfunding campaign that’s calling on the masses to support the plight of the monsters as they strive to protect nature and promote greenery in their towns. Patrons who contribute to their favourite beast will be rewarded with cards, T-shirts or even a 3-D kaiju figurine but best of all, the funds raised for each prefecture will go towards supporting environmental projects in the region.
The Gotouchi Kaiju project features a comprehensive, well-thought out world of monsters to look over everyone from Hokkaido in the north all the way down to Okinawa in the country’s south. They’ve produced artworks, back stories, figurines and even a couple of short “demo” videos, putting the nation’s beasts in the middle of well-known towns, amid fearful citizens scurrying for safety, with all the classic style of a Godzilla film.
For a quick introduction to some of the kaiju and their towns, check out the short video below.
The monsters are only terrorising their towns because they don’t have enough nature to roam around in, which means we’ll have to do some environmental work to keep the peace. Contributing to the cause via Japanese crowdfunding site Campfire should do the trick, with options for donations starting at 500 yen (US$4.15), which will net you a specially marked thank-you card from your chosen monster, all the way up through badges and T-shirts to the top-tier donation of 100,000 yen ($830.94), which will get you the full package, including special products from the prefecture.
▼ Because monsters want to feel nature underfoot instead of glass shards and hard buildings.
With 47 kaiju begging for our attention, there’s certainly a lot to choose from. We’ll take you through some of our favourites below.
Hyogo Prefecture’s vision of terroir comes in the form of a tiger, posing as a wind god who lives on Kobe’s Mount Rokko and looks over the action at Hyogo’s famed Hanshin Koshien Baseball Stadium. Watch out for his special attack; the “Megaphone Blizzard”.
Kagoshima’s Sugindon takes its name from sugi, the cedar tree, which can be found in the ancient World Heritage forest of Yakushima, an island just off the coast. A donation to Sugindon will contribute to the re-planting of trees in the forest area. If you don’t take part, he might just hit you with his special fighting move, the “Pollen Attack”.
Nara Prefecture features an angry deer-beast known as Shinrock. He’s had enough of traffic in the city, using his “Horn Thunder” attack to let off steam. If you donate 100,000 yen to Shinrock, you’ll be able to receive a package which includes him as a carefully modelled 3-D figurine.
Ibaraki’s famed product, natto, or fermented soybeans, takes shape as a monster full of Bacillus, known as Bacillking. His attack is one of the league’s most perilous: super sticky threads. And just imagine the smell…
If you’ve spent some time in Osaka, you may have seen this famous creature at the shopping mall in its real-life form as the renowned Osaka obachan, a distinctive type of middle-aged woman common in the area and identified by her love of leopard print and loud, gregarious nature. Similarly, Osaka’s beast is dressed up in leopard print and stuns enemies with its voice.
To find out more about the monsters and to take part in the environmental project, be sure to visit the campaign page on Campfire’s crowdfunding website. If you’d like to take a look at some of their beastly figurines, take a look at their YouTube channel. You’ll be glad you did!
Source: ITmedia
Top Image: Campfire/gotouchikaiju
Insert Images: YouTube/Gotouchi Kaiju, Campfire/gotouchikaiju 1, 2, 3, 4, 5, 6, YouTube/Gotouchi Kaiju








Shin Godzilla visual effects team creates new monster video for Japanese tourism campaign【Video】
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Shrimp nuggets returning to McDonald’s Japan menu with a special surprise
Shinjuku Station’s new mascot character gets lost at the station, in more ways than one
Can the iper regent hair style of ’80s Japan’s bad boy youth ever make a comeback?
Dragon Quest Slime toys appear at McDonald’s Japan in crossover with Grimace and pals【Video】
“Bear” voted Japan’s Kanji of the Year for 2025 in extremely close race
Vintage coin-operated “weight machine” found in Kyoto stationery store
A trip to the other side of Matsushima, a mysterious power spot with an otherworldly atmosphere
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Street Fighter Hadouken Churros to be launched and eaten in Tokyo, Okami pudding on offer too
Japanese woman mistaken for bear
Return of Totoro sequel short anime announced for Ghibli Park
Starbucks Japan releases new zodiac chilled cup drink for 2026
Is this the most relaxing Starbucks in Japan?
Starbucks on a Shinkansen bullet train platform: 6 tips for using the automated store in Japan
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japanese train company is letting fans buy its actual ticket gates for their homes
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Tokyo’s Asakusa neighborhood?
Starbucks Japan unveils new Christmas goods and a rhinestone tumbler that costs 19,500 yen
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Leave a Reply