Why did Bill Trinen eat all the doughnuts? Yo-kai is why!
As part of a commercial series introducing North American audiences to Yo-kai, the mischievous spirits that haunt the Yōkai Watch game and anime series, Nintendo of America posted this video showing what happens when an obnoxious Yo-kai takes over Bill Trinen, Nintendo‘s Senior Product Marketing Manager.
Next, two more Yo-kai “Inspirit” Trinen and Nintendo of America‘s COO, Reggie Fils-Aimé.
The Yōkai Watch video game was released in North America on November 6; the anime currently airs on Disney XD on Mondays at 5 PM EDT.
More from Anime News Network:

“Jibanyan, I choose you!” Does Yo-kai Watch have the power to topple Pokémon?
Yo-kai Watch starts 2018 on a gloomy note with store closings
Yo-kai watch what the western Yo-kai Watch doesn’t want you to yo-kai watch
Japan’s kids love game series Yo-Kai Watch, and one fan says it’s because grownups don’t
Yo-Kai Watch 2 continues to dominate video game sales in Japan
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Studio Ghibli releases crystal glass paperweights featuring Totoro and the Catbus
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Samurai Coffee: Try Edo period coffee once enjoyed by Japanese warriors
Sega opening 65th anniversary store in downtotn Tokyo with deep-cut game merch
Studio Ghibli releases new anime keychains that are like miniature figurines
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Viral tweet suggests Japanese convenience store ripping off customers with donuts, so we investigate
Lipton releases… Pudding Milk Tea in Japan?!?
Retro-style Evangelion T-shirts coming to Uniqlo sister brand GU[Photos]
Brand-new Square Enix Cafe to open in Tokyo…and in Los Angeles too!
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Hello Kitty is now a transforming truck robot[Photos]
Dorayaki from 89-year-old Japanese confectionery shop is one of the best sweets hidden in Tokyo
What are the worst things about living in the Japanese countryside?[Survey]
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Injuries on stairs in Tokyo highlight an overlooked design flaw
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Yo-Kai Watches selling out everywhere, resourceful kids and parents make their own instead
Investors watching Yo-Kai Watch as hit game/anime series leads stock rally in Japan
Yo-kai Watch sales fall drastically in 2016, future does not look bright for fabled spirits
Why Twitter is awesome: Yo-kai Watch in different art styles
Yo-Kai Watch debuts abroad: characters get name changes but songs retain their epic nature【Video】
Kids rejoice! Universal Studios Japan to get Yo-kai Watch attraction this summer
Yo-kai Watch’s Western debut is upon us, but have the Yokai already become lost in translation?
The number one movie in Japan last weekend awakens to be…Yo-kai Watch!
Saudi Arabia bans Yo-Kai Watch, Okami, 45 other video games following child suicides
Yo-Kai What? Monsters of all kinds plummet from children’s favorite character rankings
McDonald’s Japan offers Yo-Kai Watch cards with Happy Meals, traffic jams and giant lines ensue
Limited-time Yo-kai Watch steamed buns would be cute… if their faces weren’t melting off
Pokémon’s legendary 2020 net profits prove it’s the very best, like no other franchise ever was
Bowser officially controls Nintendo with promotion to company president