
Model Saya Kagawa takes the women’s crown, distracts everyone from a bunch of ripped dudes flexing in the background.
When you think of Japan, you no doubt associate the famously healthy country with long lifespans and low-calorie cuisine.
But in spite of this healthy image, Japan is surprisingly slim (see what we did there?) on the extremely physically fit. Demanding work hours, an abundance of desk jockeys, and somewhat archaic views on dietary health and fitness have left the average Japanese man a little on the shlubby side and many Japanese women completely unconcerned with fitness, preferring to cycle through crash diets every other month to achieve that “just above unhealthily skinny” look sought after by many Japanese men.
“10頭身モデル”香川沙耶「ベストボディ」で日本一 圧巻のパーフェクトボディ披露 #香川沙耶 @sayakagawa127 https://t.co/CwSFVL5tnS pic.twitter.com/ete4edTKFk
— モデルプレス (@modelpress) December 14, 2015
One of the few places you’ll see large gatherings of the buff and the beautiful, however, is the annual Best Body Japan contest, which is sort of like a bodybuilding competition for men and a regular model walk for women. We suppose whether or not that’s kind of sexist is up to you to decide.
The competition measures contestants on the “healthfulness, beauty and ‘coolness'” of their physical forms, meaning the men are judged on a more or less traditional bodybuilding rubric – defined pecs and biceps, washboard abs and what-have-you – while the women are judged by traditional modeling standards like length and slenderness of the legs, flatness of the belly, and overall bodily “balance.” There are, however, numerous categories in the competition, so there’s a lot of overlap between this competition and other traditional bodybuilding contests for both the men and women.
🍊🍎👸🏽🍊🍎 pic.twitter.com/H2EMCYmdWE
— 香川沙耶 -Saya- (@sayakagawa127) December 16, 2015
Picking up the crown for the Best Body Japan women’s competition this year was half-Japanese, half-Filipino model Saya Kagawa (above), who’s rocking what you might say is the perfect body in the eyes of Japanese men and modeling agencies.
Kagawa, for what it’s worth, says via her Twitter profile that she’s, “a good girl with bad habits,” seemingly implying she doesn’t particularly go out of her way to look the way she does. We will try to conceal our envy while we stuff our faces full of mashed potatoes and cranberry sauce this Christmas.
True to form, the Japanese media appears to have been almost entirely unconcerned with the Best Body Japan Men’s winners – preferring instead to leer at the female lineup. In fact, a Japanese language Google search of “Best Body Japan Men’s” yields no front page results actually spelling out the male winner, although if I’m to believe pictures, I’m pretty sure it’s a guy I see at Gold’s Gym regularly. I’ll be sure to give him a high-five or something next time so he knows at least somebody was paying attention.
Source: Kininaru Sokuhou
Images: Twitter/Saya Kagawa

Japan has a new cute and clever sunblock for cat lovers
Japan’s izakaya pubs closing at record pace, failing to attract foreign tourists
Starbucks Japan hoping fans will go bananas for its new mottainai banana affogato Frappuccino
Japanese vending machine find introduces us to a new drink you can’t get anywhere else
The story of our reporter P.K. Sanjun’s heart attack
Japan has a new cute and clever sunblock for cat lovers
Japan’s izakaya pubs closing at record pace, failing to attract foreign tourists
Starbucks Japan hoping fans will go bananas for its new mottainai banana affogato Frappuccino
Japanese vending machine find introduces us to a new drink you can’t get anywhere else
The story of our reporter P.K. Sanjun’s heart attack
Super! Eel Bread takes Japanese sushi into uncharted territory
7-Eleven Japan releases their second lineup of upsized foods from a muffin to bukkake soba
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Kanji ice cream becomes a sell-out hit in Japan
McDonald’s Japan adds curry French fry flavor, regional-taste burgers to its menu with Gotochi Mac
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Hundreds of rose bushes in bloom at Tokyo’s off-the-beaten-path, next-to-the-tracks flower street
This Tokyo Station sweets sensation sells out daily, but we finally got our hands on it
161-year-old Kyoto confectionary maker releases new edible Pokémon lineup
Studio Ghibli’s president is leaving the company. Will it change how they make anime?
7-Eleven Japan is releasing Greedy chocolate chip and whipped cream sandwiches
Let’s hike a Japanese mountain (that isn’t Mt. Fuji) – Mt. Tsukuba[Photos]
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Super! Eel Bread takes Japanese sushi into uncharted territory
7-Eleven Japan releases their second lineup of upsized foods from a muffin to bukkake soba
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Kanji ice cream becomes a sell-out hit in Japan
McDonald’s Japan adds curry French fry flavor, regional-taste burgers to its menu with Gotochi Mac
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Suspected yakuza member arrested for having frequent flyer mile account
Studio Ghibli adds mini pillows and massive mats to its anime merchandise store in Japan
This Tokyo Station sweets sensation sells out daily, but we finally got our hands on it
Starbucks Japan has a secret breakfast set…and a hack for when it sells out
Do Bare Feet of a Gorilla slides really make your legs slimmer?
You’ll never win cash or prizes or cash at this Tokyo pachinko parlor, and that’s why it’s so cool
7-Eleven Japan adds macaroni cheese sandwiches to its convenience store food range
Let’s hike a Japanese mountain (that isn’t Mt. Fuji) – Mt. Tsukuba[Photos]