
Popular Japanese pastry maker Qu’il Fait Bon has a special winter treat for sweets lovers — this gorgeous white strawberry tart!
We may not be used to strawberries of any color other than red, but we have to say, this tart made with white strawberries looks absolutely stunning!
The particular variety of strawberry used in this tart is called Hatsukoi no Kaori, which literally means “The Scent of First Love“. It was apparently the first white strawberry ever developed, and took 20 years of joint research and development by Yamanashi Prefecture-based seed and plant supplier Miyoshi Agri Tech and fruit breeders in Fukushima Prefecture.
Hatsukoi No Kaori contains very little anthocyanin, the substance responsible for the fruit’s usual red color, which is the reason for its white appearance. The strawberry turns a light pink when ripe, a little like someone young blushing from a first love, and is also strongly fragrant, hence its name.
As you can see, Qu’il Fait Bon’s tart uses plenty of these white strawberries, along with a buttery pie crust and Bavarian cream — yum!
Because the white strawberries are quite delicate and require considerable care and expertise to grow and harvest at the right time, they don’t exactly come cheap, and neither do the tarts made with the berries. They are now available at Qu’il Fait Bon shops across Japan for 1,630 yen (US$13.87) per piece and 12,420 yen ($105.67) for a whole tart until the end of February.
If you’re in Japan and thinking of purchasing one of these tarts, you may want to check with the shop beforehand, as the tarts may not be available every day due to the limited amount of white strawberries being produced. As far as we can tell, this beautiful white creation should truly be a feast for the eyes and taste buds!
Source: Qu’il Fait Bon website, Miyoshi Agri Tech website
Photos: Qu’il Fait Bon website


Tomato tarts from Japanese dessert shop will make you rethink what a tomato is
East Japan Railway announces plans to abolish magnetic-strip tickets
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
Shakey’s Japan creates matcha mochi, Kyoto fish, and Kansai Chili Con Carne pizzas
Anne Hathaway creates PR frenzy in Japan after mentioning Tottori in Devil Wears Prada interview
7-Eleven Japan reinvents convenience store fruit sandwiches with new salty pink sakura peach variety
Trigun Legacy Cafe coming to two Japanese cities this summer to salute series’ original form
Starbucks adds new Fruit Gummy sweets to stores in Japan
Family Mart commits “reverse fraud” in new Giant All-Star Festival, and we couldn’t be happier
Japan’s cheap beef bowl chain goes upscale with Matsuya Premium, but is it worth the higher price?
Pump yourself up with Yokohama’s new extravagant Cool Fuel ice cream
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Japanese convenience store shows us how to dress for the rainy season
Ghibli’s No Face continues to demonstrate his generous character growth by dispensing soy sauce
Japanese rice cooker recipe gives us a tasty new way to enjoy vegetables and wieners
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Tokyo’s Pokémon Cafe reopens this month with brand-new sweets and Pikachu show
New Tokyo sweets shop offers 648 different mochi ice cream dumpling combinations
Colour Hunting: The hot new street photography trend changing how we see Japan
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events