
If Sunkus’ Red-Oni-Pants-Lookin’ Bread and Pom Pom Purin’s Purin Purin! Butt Cakes are any indication, 2016 is shaping up to be a great year for baked goods.
On 19 January, Circle K Sunkus convenience stores began selling Red-Oni-Pants-Lookin’ Bread which is a danish-like chocolate-and-banana flavored pastry made in the image of an oni’s pants. Oni are mythical horned creatures that are often translated to “demon” or “devil,” but should probably be called “ogres” in English, because…come on. Look at it. That’s an ogre if I ever saw one.
https://twitter.com/circleksunkus/status/689681288307998720
While ogre pants may seem like an odd choice for a baked treat, the reason is a certain Japanese holiday known as Setsubun. Held on 3 February, this special day involves different customs depending on the region, but many involve throwing beans at oni that are either entirely imaginary or someone dressed up.
It’s an act which symbolizes the purification of people’s homes by expelling negative energy (represented by the oni) and welcoming in fortune (hopefully represented by fabulous cash and prizes).
Seeing as these are holiday pants, they’ll only be available from Circle K Sunkus stores nationwide until 3 February for 128 yen (US$1.10) each. While that’s not too long, fear not. There’s much more in the works around Japan.
On 11 March, Sanrio Puroland will be holding a special Mofu Mofu Street event based on one of the kawaii manufacturer’s main characters Pom Pom Purin, a kind of dog-creme-caramel hybrid. Here he is getting ready for the opening Mofu Mofu Street.
The event will feature decorations, exhibits, merchandise and food designed after Pom Pom Purin in honor of his 20th birthday. The most eye-catching of these food items has got to be the Purin Purin! Butt Cakes.
These pastries depicting Pom Pom’s puckered sphincter are surprisingly strawberry flavored and sold for 600 yen ($5.14) each. For those unfamiliar with Pom Pom Purin, letting the sun shine where the sun doesn’t shine is something of a trademark move of his. Partly due to his portly pudding-like proportions and stubby tail, and partly because animal butts have been quite popular in Japan in recent years.
▼ Here is Pom Pom’s Twitter wallpaper
We may recommend going for the Butt Cakes after ordering the chocolate-and-banana flavored Pop-rin Corn or the creme-caramel flavored Cream Purin Shake with chocolate cream. Eating it before may lead to some unfortunate mental imagery.
So it does indeed look as if this will be a fantastic year for baked goods and even if nothing else of note gets released, we’ll at least have these two sweet pieces of ass.
Source: Circle K Sunkus via Netlab, Puroland via Netlab (Japanese)
Top Images: Circle K Sunkus (PDF), Puroland
Inset Images: Twitter/@purin_sanrio, Puroland, Circle K Sunkus (PDF)
Video: Youtube/cyokalikai , YouTube/purolandJP





Pompompurin teams up with yummy sweets brand for adorable dog-shaped puddings, cakes and pastries
Japan has a new cute and clever sunblock for cat lovers
Japan’s izakaya pubs closing at record pace, failing to attract foreign tourists
Japanese vending machine find introduces us to a new drink you can’t get anywhere else
Starbucks Japan hoping fans will go bananas for its new mottainai banana affogato Frappuccino
The story of our reporter P.K. Sanjun’s heart attack
Super! Eel Bread takes Japanese sushi into uncharted territory
7-Eleven Japan releases their second lineup of upsized foods from a muffin to bukkake soba
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Kanji ice cream becomes a sell-out hit in Japan
McDonald’s Japan adds curry French fry flavor, regional-taste burgers to its menu with Gotochi Mac
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Hundreds of rose bushes in bloom at Tokyo’s off-the-beaten-path, next-to-the-tracks flower street
This Tokyo Station sweets sensation sells out daily, but we finally got our hands on it
161-year-old Kyoto confectionary maker releases new edible Pokémon lineup
Studio Ghibli’s president is leaving the company. Will it change how they make anime?
7-Eleven Japan is releasing Greedy chocolate chip and whipped cream sandwiches
Let’s hike a Japanese mountain (that isn’t Mt. Fuji) – Mt. Tsukuba[Photos]
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa