
”You’re a (chibi) wizard, Harry.”
With a constant stream of domestically produced fantasy-themed anime and video games, Japan doesn’t have a whole lot of room in its heart for foreign examples of the genre. One very big exception, though, is the Harry Potter series.
With its storylines dealing with studying, exams, and club activities, the trappings of the Harry Potter books and movies aren’t all that different from an anime set in a special school for magically gifted students, one of the more popular recurring settings in Japanese animation. And driving home just how easy it is to imagine Harry and his cohorts as anime characters, there’s a just-launched line of Japan-exclusive anime-style Harry Potter merchandise.
This isn’t dojinshi artwork that someone is selling at Comiket while the franchise’s rights holders turn a blind eye, either. The products are officially licensed by Warner Bros., marking the first time the company has granted permission for super deformed versions of its movie characters to be produced in Japan.
The first pieces of merchandise to go on sale will be 12 plastic files featuring the anime-fied cast, with character art gracing the front and the Harry Potter logo, plus the seals of Hogwarts’ student houses, on the back.
▼ Leading man Harry
▼ Happy couple Hermione and Ron
▼ Classic tsundere Snape and his boss Dumbledore
▼ Friendless (at least among the set of SD Harry Potter characters) Malfoy
▼ Order of the Phoenix members/occasional guest stars Sirius and Remus
▼ Twins Fred and George, who share a file, and father-of-Harry James, who for some reason isn’t accompanied by wife Lily
▼ And finally, just when you thought things couldn’t get any cuter, Buckbeak the Hippogriff and Hedwig the Owl, who look ready to team up with Pikachu and the rest of the Pokémon
Each of the files sells for 378 yen (US$3.15). They’ll be available at anime specialty stores nationwide, such as Animate, and can also be ordered right now from online retailers Movic and Froovie (here and here).
This spring, the line will be expanded to include pins, rubber straps, and acrylic keychains, with prices between 300 and 700 yen. Currently, the same 13 characters are scheduled to be represented, but if demand is strong enough, maybe we’ll see more members of the Harry Potter cast make their SD debut, such as Cho, Cedrc, and what would no doubt be an adorably moe Voldemort.
Source: Otajo via Hachima Kiko
Top image: Animate
Insert images: Animate, Froovie (1, 2, 3) (edited by RocketNews24)










Draco Malfoy himself comes to Tokyo to visit Harajuku’s brand-new Harry Potter store【Photos】
Tokyo has a brand new Harry Potter shop with its own butterbeer bar – Let’s see what’s inside【Pics】
Anime Your Name passes original Harry Potter in Japanese earnings, now trails Frozen
“A Cyberpunk Adventure: Harry Potter The 1980s Anime” just made our day
Wizarding World Cafe: First ever official Harry Potter and Fantastic Beasts cafe opens in Japan
Rakuten randomly offers 58 New Year’s osechi feasts in Japan, but did we get a star or a dud?
Majority of Japanese mayors say foreign residents are essential but most see good and bad effects
Four Shinto shrines to pray for love at in Japan to start the New Year
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Ho-Oh and Lugia desserts to descend on the Pokémon Cafe in Tokyo
My oh maitake! Japan’s oldest hamburger chain’s new mushroom burger is like eating a forest
Mysterious light-up rainy night-sound Totoro figure doesn’t actually show a scene from the anime
Cup Noodle mystery meat instant rice returns to Japanese stores after a seven-year absence
Godzilla-shaped ice cream on sale in Tokyo near the sight his most adorable rampage
Japanese osechi New Year’s meal lucky bag gives us way more than we bargained for
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Hayao Miyazaki says Happy New Year to Studio Ghibli fans with new art for Year of the Horse
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
Cup Noodle tries an authentic Jiro-style ramen, but something’s not quite right
The best Starbucks Japan Frappuccinos we want to drink again in 2026
We revisited Sweets Paradise after a decade to see if Japan’s dessert buffet still delivers
That time Seiji called JASRAC to ask why he didn’t get paid royalties for his song being on TV
Japan’s oldest largetooth sawfish in captivity back on display in Mie Prefecture
Pizza Hut Japan’s hot lucky bags are perfect for a New Year’s pizza party
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Two Harry Potter cafes opening in Japan, serving up Gryffindor bento and Hagrid misspelled cakes
Little Witch Academia: The Enchanted Parade now showing in Japan with exclusive merchandise
No Face lights the way in new lineup of Spirited Away anime merchandise from Japan
Leave a Reply