
”You’re a (chibi) wizard, Harry.”
With a constant stream of domestically produced fantasy-themed anime and video games, Japan doesn’t have a whole lot of room in its heart for foreign examples of the genre. One very big exception, though, is the Harry Potter series.
With its storylines dealing with studying, exams, and club activities, the trappings of the Harry Potter books and movies aren’t all that different from an anime set in a special school for magically gifted students, one of the more popular recurring settings in Japanese animation. And driving home just how easy it is to imagine Harry and his cohorts as anime characters, there’s a just-launched line of Japan-exclusive anime-style Harry Potter merchandise.
This isn’t dojinshi artwork that someone is selling at Comiket while the franchise’s rights holders turn a blind eye, either. The products are officially licensed by Warner Bros., marking the first time the company has granted permission for super deformed versions of its movie characters to be produced in Japan.
The first pieces of merchandise to go on sale will be 12 plastic files featuring the anime-fied cast, with character art gracing the front and the Harry Potter logo, plus the seals of Hogwarts’ student houses, on the back.
▼ Leading man Harry
▼ Happy couple Hermione and Ron
▼ Classic tsundere Snape and his boss Dumbledore
▼ Friendless (at least among the set of SD Harry Potter characters) Malfoy
▼ Order of the Phoenix members/occasional guest stars Sirius and Remus
▼ Twins Fred and George, who share a file, and father-of-Harry James, who for some reason isn’t accompanied by wife Lily
▼ And finally, just when you thought things couldn’t get any cuter, Buckbeak the Hippogriff and Hedwig the Owl, who look ready to team up with Pikachu and the rest of the Pokémon
Each of the files sells for 378 yen (US$3.15). They’ll be available at anime specialty stores nationwide, such as Animate, and can also be ordered right now from online retailers Movic and Froovie (here and here).
This spring, the line will be expanded to include pins, rubber straps, and acrylic keychains, with prices between 300 and 700 yen. Currently, the same 13 characters are scheduled to be represented, but if demand is strong enough, maybe we’ll see more members of the Harry Potter cast make their SD debut, such as Cho, Cedrc, and what would no doubt be an adorably moe Voldemort.
Source: Otajo via Hachima Kiko
Top image: Animate
Insert images: Animate, Froovie (1, 2, 3) (edited by RocketNews24)










Draco Malfoy himself comes to Tokyo to visit Harajuku’s brand-new Harry Potter store【Photos】
Tokyo has a brand new Harry Potter shop with its own butterbeer bar – Let’s see what’s inside【Pics】
Anime Your Name passes original Harry Potter in Japanese earnings, now trails Frozen
“A Cyberpunk Adventure: Harry Potter The 1980s Anime” just made our day
Wizarding World Cafe: First ever official Harry Potter and Fantastic Beasts cafe opens in Japan
Here comes a new katsudon: ice cream katsudon?!?
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Three beautiful places to see Japan’s plum blossoms after starting your day in downtown Tokyo
Japan Travel: Exploring Manabeshima cat island
420 million yen in cash-filled suitcases stolen on Tokyo streets, incidents at Haneda and Hong Kong follow
Convenience store Mini Stop’s new Gyoza Dog is must-try for all Gyoza fans! 【Taste test】
Japanese bar hostess goes too far with the compliments, scares customer into going home
Japan is in the grip of sticker fever and no one is safe, including us
Japan’s job-quitting service claims bosses contact it to try to make their employees quit
Make your mark: Personalize gift bags, notebooks and more with free Muji stamp station
Yokai are descending upon Tokyo this spring in the latest immersive art experience
New Studio Ghibli stamps leave an impression on your stationery…and your heart
Japan cherry blossom forecast update moves up sakura dates for many parts of the country
Cherry blossom forecasts map shows Japan’s OTHER sakura season is starting right now
Japan’s Naruto theme park now offering real-world version of Minato’s kunai ninja weapon
Japan has a new bar just for people thinking about quitting their jobs, and the drinks are free
Morning-after pill finally available in Japan without a prescription, must be taken at pharmacy
And now, we eat a bear paw we bought in Japan’s Chiba Prefecture【Taste test】
Studio Ghibli turns My Neighbour Totoro characters into bag charms for everyday adventures
Japanese women sound off on their minimum height requirements for a husband【Survey】
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
10 times to avoid traveling in Japan in 2026
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Two Harry Potter cafes opening in Japan, serving up Gryffindor bento and Hagrid misspelled cakes
Little Witch Academia: The Enchanted Parade now showing in Japan with exclusive merchandise
No Face lights the way in new lineup of Spirited Away anime merchandise from Japan
Leave a Reply