Now you can enjoy a break with a Kit Kat and a shot of Japanese rice wine all rolled into one.
Japan is well-known for its huge variety of Kit Kats, with flavours ranging from wasabi to soybean and purple sweet potato to red bean sandwich. While most are developed as regional souvenirs, representing delicacies of the area, there’s one particular variety that says “Japan” like no other, and appears at the top of the must-buy souvenir list for many foreign visitors: the Green Tea Kit Kat.
Nestlé Japan says the exclusive variety remains a popular choice with foreign tourists, with sales for 2015 up by 20 percent over the previous year. The product’s huge popularity encouraged the company to develop another Japan-exclusive flavour, this time based on the country’s well-known traditional brew, nihonshuu, or sake as it’s known internationally.
▼ Aimed at the foreign tourist market, the packaging features a beautiful pink sakura cherry blossom design, along with an image of the well-known liquor.
The new Kit Kats contain sake powder which has been kneaded into the white chocolate-encased wafers, giving the chocolates all the flavour and aroma of a top-quality rice wine, while providing a light and refreshing aftertaste. Available from 1 February this year, the new variety will come in three-pack boxes for 150 yen (US$1.24) at convenience stores, while the specially designed nine-piece box will be available for 700 yen from souvenir stores around the country.
▼ The nine-piece packs feature a beautiful package in the shape of an Isshobin, or 1.8-litre sake bottle.
If you’re in Japan and would like to try a sample, Nestlé Japan will be featuring the sake Kit Kats at a booth at the upcoming Craft Sake Week event, which will be held from 5-14 February at Roppongi Hills in Tokyo.
Source: Nestlé Japan
Top Image: Nestlé Japan (edited by RocketNews24)
Insert Images: Amazon Japan/Kit Kat, Nestlé Japan
You may also like:
Presenting the Kit Kat Chocolatory Moleson—the first ever Kit Kat with toppings!
New Ume Sake Japanese Kit Kat features the flavour of traditional plum wine…with a twist
We tried the new sake-flavour Kit Kats from Japan and they’re awesome【Taste Test】
Yoghurt Sake is the newest Japanese KitKat we need to get our hands on right now
New Japanese Sake Kit Kat developed by esteemed brewery and famous soccer player
New Yuzu Sake KitKat combines Japanese rice wine with a zesty local citrus
Japan has a new cute and clever sunblock for cat lovers
Japan’s izakaya pubs closing at record pace, failing to attract foreign tourists
Kanji ice cream becomes a sell-out hit in Japan
The story of our reporter P.K. Sanjun’s heart attack
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Suspected yakuza member arrested for having frequent flyer mile account
Starbucks Japan has a secret breakfast set…and a hack for when it sells out
Do Bare Feet of a Gorilla slides really make your legs slimmer?
This Tokyo Station sweets sensation sells out daily, but we finally got our hands on it
Studio Ghibli adds mini pillows and massive mats to its anime merchandise store in Japan
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Hundreds of rose bushes in bloom at Tokyo’s off-the-beaten-path, next-to-the-tracks flower street
161-year-old Kyoto confectionary maker releases new edible Pokémon lineup
Studio Ghibli’s president is leaving the company. Will it change how they make anime?
7-Eleven Japan is releasing Greedy chocolate chip and whipped cream sandwiches
Let’s hike a Japanese mountain (that isn’t Mt. Fuji) – Mt. Tsukuba[Photos]
The top 12 incomprehensible school rules, as chosen by high school students
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japanese KitKats now come in edamame milkshake flavour
All the best Japanese Kit Kat flavours together in one exclusive anniversary box for limited time
Nestlé Japan releases new Kit Kat with chocolate cake centre
Nestlé Japan to release gold Kit Kats this December
Sakura Japanese Sake KitKats combine rice wine and cherry blossoms for a sweet hanami experience
Japanese Kit Kats now come in Tokyo Banana flavour
Japan has new sake Kit Kats produced by a 393-year-old Hyogo sake brewer
Japanese KitKats now come in Gold Caramel Tokyo Banana flavour
New Japanese KitKats capture the flavour of a busy port city
New Japanese Kit Kat captures the taste of Hiroshima with Momiji Manju flavour
KitKat Bar opens in Tokyo, serves new Japanese Umeshu Plum Sake KitKats with cocktail pairings
New Japanese Kit Kat features premium Tokyo Banana flavour…with crushed crepes
Create your own personalised Japanese Kit Kats with new vending machine in Kyoto
Nestlé Japan releases new green tea Kit Kats as part of their “I LOVE TEA” series
Japanese KitKats swap plastic bags for paper packaging with new origami feature
New Japanese Kit Kat flavour on its way, as finalists from international voting announced